In this episode, "What's in a Brand? Part 2," we delve into SIAA’s own rebranding journey. Our guest, Matt Masiello, the Chief Executive Officer of SIAA, shares valuable insights on why SIAA decided to embark on this rebranding process and what it means for the Alliance. Join us as we explore how the new brand aligns with SIAA's mission, values, and commitment to evolving the independent agency distribution channel.