196 How to influence with Precision Selling, Part 1 with Suzanne Wooley and Steven Edney

Take the free assessment at https://precisionselling.scoreapp.com/ to see how you or your team stack up in influencing skills.

Summary Keywords
#precisionselling, #salesexcellence , #5%club, #activelistening , #humanconnection, #customerparnerships,  #salescapability, #influencingskills, #insightsdiscovery, #salesframework , #enterpriseexcellencepodcast, #bradjeavons, #pepsico , #expressionforgrowth.

Introduction
In Episode 196, Brad Jeavons sits down with Suzanne Woolley, Sales Capability Manager at PepsiCo Australia, and Steven Edney, Managing Director and Co-owner of Expression for Growth, to explore Precision Selling and what sets the top 5% of sales performers apart.
This episode dives into:
✅ The concept of the 5% Club — those rare salespeople who consistently build trust, ask the right questions, and tailor experiences that win
✅ How active listening, rapport, and human connection drive customer partnerships
✅ Why starting with the end in mind leads to better preparation, smarter objectives, and ultimately, stronger sales outcomes
Actionable insights for anyone in this episode: external sales, internal influence, or leadership. 

Episode Links:
Youtube https://youtu.be/umFjejKse8I
Enterprise Excellence Academy https://www.enterpriseexcellencegroup.com.au/podcast/episode/7d2ed2d8/196-how-to-influence-with-precision-selling-part-1-with-suzanne-wooley-and-steven-edney

Contacts
✔ Suzanne Woolley — Sales Capability Manager, PepsiCo Australia
(You may reach out via LinkedIn or PepsiCo Australia’s main site.)
✔ Steven Edney — Managing Director & Co-owner, Expression for Growth
(connect via expressionforgrowth.com or LinkedIn)
✔ Brad Jeavons — Host, Enterprise Excellence Podcast
🌐 enterpriseexcellencegroup.com.au
📧 bjeavons@iqi.com.au

What's next?
1. Take the free assessment at https://precisionselling.scoreapp.com/ to see how you or your team stack up in influencing skills.
2. Share this episode with your sales team or leadership peers who are looking to upskill their influencing capabilities.
3. Reflect on your next big meeting or client pitch — are you starting with the end in mind? Use the SMARTER objective framework to sharpen your approach

To learn more about what we do, visit www.enterpriseexcellenceacademy.com.
Thanks for your time and for helping to create a better future.

To learn more about what we do, visit www.enterpriseexcellenceacademy.com.
Thanks for your time, and thanks for helping to create a better future.