Kind Business, How Values Create Value with Author Dr David Cooke. Artwork

Enterprise Excellence Podcast with Brad Jeavons

In this Podcast we interview experts on all things Enterprise Excellence, sharing their story and their insights. Experts who believe in achieving sustainable change that betters more than just an organisations' profit line. Experts who help organisations achieve a symbiotic relationship between environment and economics. Experts who believe in a culture of continuous improvement. We share world best practice and knowledge in achieving a win-win outcome for people, profit and the planet. Join us on this journey to excellence and help to create a better world for organisations, people and the planet.

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Enterprise Excellence Podcast with Brad Jeavons

Kind Business, How Values Create Value with Author Dr David Cooke.

September 09, 2025 • Brad Jeavons • Season 6 • Episode 204

Discover how values-driven leadership can transform organisations and create long-term success. Listen now and learn how to embed kindness, purpose, and stakeholder value at the heart of your business.

Summary Keywords

#KindBusiness #Values #Purpose #Profit #Leadership #Culture #CorporateResponsibility #Stakeholders #Engagement #ESG #Sustainability #ContinuousImprovement

Introduction

In this episode of the Enterprise Excellence Podcast, Brad Jeavons is joined by Dr David Cooke, author of Kind Business: How Values Create Value. A finalist in the 2024 Australian Business Book Awards, David’s book explores how organisations can thrive by placing people, purpose, and the planet at the centre of their decision-making. Drawing from his 35 years in the corporate world, including eight years as Managing Director of Konica Minolta Australia, David shares compelling stories about shifting culture, engaging employees, and creating businesses that do good while doing well.

Together, Brad and David explore:

· Why values and profit are not opposites but part of a virtuous circle.

· How leaders can cast a powerful shadow through their behaviours and decisions.

· Practical steps boards and executives can take to embed stakeholder primacy.

· Real-life examples of how listening, curiosity, and care transformed engagement and performance.

This episode is full of insights for leaders who want to build lasting, high-performing organisations that create real value for society and future generations.

Episode Links:

Youtube

Enterprise Excellence Academy

Contacts

Connect with Brad on LinkedIn https://www.linkedin.com/in/bradjeavons/. Call him on 0402 448 445 or email him at bjeavons@iqi.com.au.

Connect with David on LinkedIn: https://www.linkedin.com/in/davidcooke/

What's next?

If you enjoyed this episode, here are a few ways to go deeper:

· Explore More with David: Visit Dr David Cooke’s YouTube Channel
for talks and insights on values-driven leadership and ESG.

· Get the Book: Kind Business: How Values Create Value is available at major retailers, including Booktopia, or as an audiobook and eBook.

· Learn with Us: Join workshops and access resources at the Enterprise Excellence Academy

To learn more about what we do, visit https://enterpriseexcellencegroup.com.au/
Thanks for your time, and thanks for helping to create a better future.