Pooneh Mohajer

Pooneh Mohajer is the CEO & Co-Founder of tokidoki — a sought-after global lifestyle brand. This innovative company is known not only for its eye-popping aesthetic and cult-like following but also its megawatt partnerships with evergreen brands such as Hello Kitty, Karl Lagerfeld, LeSportsac, Barbie, Sephora, Marvel and others.

Pooneh sold her first business, Hard Candy, to LVMH, Moët Hennessy Louis Vuitton SA, an international luxury goods conglomerate. Hard Candy is a color cosmetics company that revolutionized the nail enamel and cosmetic industries worldwide. Pooneh is a recipient of many awards and a founding member of Inc. Magazine’s Board of Advisors. She is also a proud member of Marshall Goldsmith’s 100 Coaches Exclusive Community.


Follow us to learn more at ABC to CEO.

ABC To CEO

• Prepares young women for the possibility of becoming not just a leader but the leader
• Firmly believes that when more women are at the top, there will be a tipping point that will make equality possible
• Is a 501(c)(3) not-for-profit organization

ABC to CEO, a nonprofit organization founded by Sharon Fiehler, is on a mission to inspire and prepare one million young women to become CEO or the top leader.