Chisos Founder Will Roman on How Cowboy Boots Will Save Us All

For the closeout episode of Shoecast season 11, Ben sits down with Will Roman, founder of Chisos Boots, a young and growing brand out of Austin, Texas that offers one of the best values in a legitimately well made, well designed cowboy boot.

They cover  how Chisos in some ways started with a lemonade stand, how Will ended up in León Mexico and fell in love with a small father-son workshop that makes Chisos to this day, where Chisos veers from cowboy bootmaking tradition and where it's extremely firmly rooted in it, his take on cowboy boot gatekeeping, and the grander promise he sees in the iconic American piece of footwear.



This episode was sponsored by Grant Stone

Theme Song: The Road by Punk Rock Opera

Support the Shoecast, get full bonus episode access, and join the most interesting shoe-and-boot-loving community on the internet with a Stitchdown Premium membership

https://www.stitchdown.com/join-stitchdown-premium/

A website. We have one.
https://www.stitchdown.com/

We'd better see you at Stitchdown Chicago 2026—the world's fair of shoes and boots and leather and more—Nov 6-7 at Artifact Events.

https://www.stitchdownbootcamp.com/