Goods & Services' Rory Fortune on Red Wing Collabs and When to Pull Back on Customization

This week on the Shoecast we’re bringing back Rory Fortune, founder of Los Angeles-based Goods & Services, which continues to be one of the most interesting footwear operations out there. 

We had Rory on back in 2024, and with the Goods & Services business and product range expanding like crazy, it seemed high time to get a closer look at exactly how Rory and team convert sneakers to a resoleable welted construction—yes the video version of this episode is up on Youtube—and catch up on plenty more. 

How is the role of the modern footwear designer misunderstood? What’s going on in a rapidly shifting sneaker culture? How’d a collaboration with Red Wing lead to rethinking the Postman shoe? When does a workshop founded on customization need to pull back on it—and does that hinder creativity? How do you find and train the people needed to grow that workshop? And why won’t Rory customize your Birkenstocks, right now?

https://shopgoodsandservices.com/

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