Are you debating the pros and cons for sunsetting a program or an element of a program? It's not just a simple question of timing - you need to factor into your decision-making costs, financial impacts, reputational risks, resource implications, and of course, the age-old "sense of ownership" that underpins so many association endeavours. Andrew is joined by Dr Michael Tatonetti, CAE , founder of Pricing for Associations to discuss the key considerations you should explore when redefining your value proposition.
You can read Michael's Associations Evolve article here.
Are you debating the pros and cons for sunsetting a program or an element of a program? It's not just a simple question of timing - you need to factor into your decision-making costs, financial impacts, reputational risks, resource implications, and of course, the age-old "sense of ownership" that underpins so many association endeavours. Andrew is joined by Dr Michael Tatonetti, CAE , founder of Pricing for Associations to discuss the key considerations you should explore when redefining your value proposition.
You can read Michael's Associations Evolve article here.