In this episode of the Profit First for Real Estate Investing podcast, I sit down with Jordan Mederich, founder of Revatto, to explore how mastering retention and reducing churn can massively increase your business value—especially if you’re eyeing an exit. Jordan’s journey from performing magic tricks to building and selling businesses with recurring revenue is anything but ordinary. We talk about what real estate investors can learn from subscription businesses and how landlords can build tenant loyalty that pays off long term.

Jordan breaks down practical, repeatable ways to keep customers—and tenants—engaged for the long haul. Whether you’re scaling a coaching business, SaaS platform, or a rental portfolio, the strategies we cover in this episode are essential listening if you’re looking to create predictable profit and long-term success.

Episode Highlights:

[0:00] - Why recurring revenue is the “purest” form of business

[4:35] - The origin of Revatto: born out of churn-related deal collapses

[6:01] - A 24-year-old’s churn reduction success story and multi-million-dollar exit

[8:12] - The #1 mistake that causes customer or tenant turnover

[10:31] - How your first payment cycle sets the tone for retention

[12:36] - “Surprise and wow”: How landlords can radically increase tenant loyalty

[15:14] - The real cost of ignoring retention: turnover headaches and lost profit

[16:49] - Why even busy owners should find time to make retention personal

[19:07] - How we’ve used client onboarding calls to strengthen relationships

[20:54] - Retention mindset for wholesalers and flippers with recurring buyers

[23:03] - Why filtering for the right clients or tenants matters more than you think

[27:09] - A full-circle retention recap and actionable takeaways you can implement today

5 Key Takeaways

1. Recurring revenue isn’t optional—it’s foundational. One-time transactions are unstable; real profit comes from long-term relationships.
2. Retention starts at acquisition. Filtering for the right clients or tenants is the first defense against churn.
3. You have one cycle to impress. Whether it’s a client or tenant, you’ve got one “billing period” to create a positive, memorable experience.
4. Surprise and wow wins. Go above and beyond with personal touches. It doesn’t cost much but builds major loyalty.
5. You can systematize retention. Whether it’s onboarding calls, personalized videos, or gift baskets—these processes can be delegated and scaled.

Links & Resources

• Learn more about Revatto: https://www.revatto.com
• Work with Simple CFO: https://www.simplecfo.com

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