Season 7: Concentric Diversification The Grand Strategy used by firms to expand businesses leveraging on the core competencies of the first firm. This strategy has proved to be the most useful, with the lowest-risk and instant expansion outcome. It crunches the launch & execution time and makes available a new market base with each company creating its own niche. In this podcast, we discuss the Eighth Grand Strategy of Concentric Diversification. AtyaasaaOnline is an E-learning portal that people can preview and learn for free. You can also visit Niket Karajagi's body of knowledge on his Virtual Coaching Portal https://niketkarajagi.com.