Season 7: BCG Matrix-Boston Consulting Group The Grand Strategy used by firms needs to be actioned. Determining which strategy to use finds a useful application in the BCG Matrix of the Boston Consulting Group, which maps a 2X2 Matrix of Market Growth Rate vs. Relative Market Share. We discuss the 4 quadrants and the application of strategies in this podcast. Credits Boston Consulting Group. AtyaasaaOnline is an E-learning portal that people can preview and learn for free. You can also visit Niket Karajagi's body of knowledge on his Virtual Coaching Portal https://niketkarajagi.com.