Brews & BizDev
Brews & BizDev is a series of fun, loose, REAL conversations about marketing, sales, and customer success, with the people who live it, breathe it, and love it.About wins, fails, and follies.Tips, tactics, and total time-wasters.Memorable moments.And about our brews.And what they mean to us.
Brews & BizDev
Brews & BizDev - Authenticity, Engagement, and ROI with Diana Mitchell
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Renoun Creative
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Season 2
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Episode 11
In this episode of Brews & BizDev, Paul Greiner of [RE]noun Creative chats with Diana Mitchell, VP of Marketing at SSi People.
While they each sip on a Redbridge Gluten-Free beer by Anheuser-Busch, they discuss
- what it means to be authentic in your content,
- the value of being authentic--both as a creator, and from a business ROI standpoint,
- whether or not the high engagement gained from “fluff” content actually yields positive results down the funnel,
- and a lot more!
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To find out more about Diana or SSi People, check out their website or follow her on LinkedIn.
To find out more about Paul or [RE]noun Creative, check out their website and/or connect with him on LinkedIn.