Joel Primus is the founder and creative visionary of Naked Underwear, which began in 2008 from his apartment in small-town Abbotsford, British Columbia. He would transform Naked Brand Group into a multi-million-dollar company with A-list celebrity endorsement and public trading on Nasdaq. Primus parlayed that success into co-founding travel clothing company Kosan Travel, becoming a published author (Getting Naked), and working as a personal and professional life coach as well as a startup consultant. Follow Joel on Instagram, Facebook, and LinkedIn!!!
You can get his book here: https://www.amazon.com/Getting-Naked-Necessities-Entrepreneurship-Start-ups/dp/1773740741/ref=sr_1_1?dchild=1&keywords=joel+primus&qid=1617938511&sr=8-1
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