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eCom Capital Podcast
The Ecom Capital Podcast is the blueprint for eCommerce growth—one conversation at a time.
Hosted by Sasha Karabut, founder of Ecom Capital (8-figure company), the show uncovers how top founders and operators build, scale, and win in eCommerce.
No fluff. No theory. Just what’s working now.
New episodes every week.
eCom Capital Podcast
How To Turn A Personal Problem Into An 8-Figure Business
Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule
From Chronic Illness to 8-Figure Empire: Caleb Marshall, founder of Tropeaka, built one of Australia's fastest-growing supplement brands after doctors couldn't diagnose his mysterious illness. Starting as a tennis coach with zero business experience, he bootstrapped from his apartment to 70+ countries and major retail dominance.
In this episode, he reveals his contrarian approach to staying the bottleneck, building in-house manufacturing, and why being "too conservative" actually scaled his business faster than venture-backed competitors
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Connect with Caleb Marshall (Guest):
Instagram: https://www.instagram.com/calashall/
Linkedin: https://www.linkedin.com/in/calebmarshall
Connect with Sasha (Host):
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
Linkedin: https://www.linkedin.com/in/sashakarabut/

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TIMESTAMPS:
00:00 - Intro
00:15 - Caleb’s Origin story: Chronic Illness to Business Idea
04:30 - Starting a Supplement Brand - Tropeaka
08:00 - Challenges with running a Supplement Brand
19:20 - How to Delegate?
21:47 - Planning, Timeline - How far does he plan?
24:35 - Pivoting When COVID almost Killed Their Ecom Dominance
26:48 - Going Retail
28:08 - Things to have in place Before Scaling
32:42 - What he would have done differently ?
36:13 - Testing for Product Market Fit
37:50 - Product Quality vs Competition in Supplement Industry
42:43 - The Health Food Aisle Problem
49:33 - 5 Rules to Improve Your health
54:30 - Hardest Skills to Learn as a Founder
About Ecom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.
#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #dropshipping #businessgrowth
Ready to take your business to the next level?
Follow Sasha below:
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/SashaEcomCapital/
Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q
LinkedIn: https://www.linkedin.com/in/sashakarabut/