Meet the Creative Strategist Behind Multiple 8-Figure DTC Brands

Schedule a Call here to build and Scale your Ecommerce Brand →  https://www.ecomcapital.com/demo/schedule

From Touring DJ to Scaling $20M+ Ecom Brands: Jamie went from global DJ to building Defiant—one of Australia's leading agencies helping 300+ DTC eCom, Saas and service based brands scale fast.

In this episode, he reveals his secret to creating performance creatives that actually convert, why most ad creatives fail to scale brands past $1M, and the 3-2-2 testing method that consistently identifies winning creatives - including how one simple meme creative generated $1.8 million in sales and so on.

------------------------------------------------
Connect with Jamie Kritharas (Guest):
Instagram:  https://www.instagram.com/jamiekritharas/
Linkedin:  https://www.linkedin.com/in/jamie-kritharas/

Connect with Sasha (Host):
Instagram:   https://www.instagram.com/sasha_karabut/
Facebook:   https://www.facebook.com/The.Real.Sasha.Karabut/
Linkedin:   https://www.linkedin.com/in/sashakarabut/

------------------------------------------------
TIMESTAMPS:
00:00 - Intro
01:05 - From DJ to Building Australia’s leading Creative Agency
13:26 - Why He Never Train his Employees (The Senior-Only Hiring Strategy)17:37 - How Incentives Fix Culture Problems
23:46 - Who to Hire — and When?
27:51 - Junior  vs Senior Talent
33:46 - Hiring Process & Culture (Lost 50% of Team overnight)
46:00 -  How to Make Creatives That Actually Convert
48:07 - Brand Creatives vs Performance creatives
54:20 - The $1.8M Meme Creative
54:58 - Which creatives are working in 2025? (Trends)
58:27 - The 3-2-2 Method for Testing Creatives 
01:04:40 - Why E-commerce Brands Plateau?
01:10:30 -  Should You Scale to Multiple Avatars? (And When)
01:13:54 - Writing Ad Copy: Customer-First 
01:16:15 - 3 Step System to Scale Any E-commerce Brand

About Ecom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.

#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #dropshipping #businessgrowth

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/