Meet the Founder Building $100M Brand in Public (52% MoM Growth)

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule 

In this game-changing episode, Sasha sits down with Steve Chapman, the founder building a $100 million brand in public with Hiro electrolytes. Steve breaks down his entire playbook from scaling his previous company Shine to $60M+ in sales, to now building Hiro with 50% month-on-month growth and targeting their first million-dollar month. 

This episode is packed with actionable insights for founders ready to scale, including: 
• How to leverage brand building over product optimization for explosive growth 
• The ambassador-investor model that's driving authentic partnerships 
• Why building in public accelerates growth and attracts top talent 
• Strategic approaches to international expansion (US market entry) 
• The psychology behind subscription models and customer retention Steve also shares his controversial take on Australia's tall poppy syndrome and how entrepreneurs can break through cultural barriers to build world-class businesses.

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Connect with Sasha (Host): Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/ Linkedin: https://www.linkedin.com/in/sashakarabut/

Connect with Steve Chapman (Guest): 
Instagram: https://www.instagram.com/stevechapman_/ 
Website: https://www.stevechapman.co

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TIMESTAMPS:

0:00 - Intro 
1:03 - Building a $100M 
Brand in Public 
3:46 - The Pressure of Public Goals 
7:30 - From Shine to Hiro: Key Lessons 
12:28 - Brand vs Product: The $100K Investment 
16:13 - Consumer-Centric vs Elite Athlete Positioning 
22:12 - Go-to-Market Strategy: Dehydrated Anonymous 
26:18 - The Ambassador-Investor Partnership Model 
30:56 - Getting Credibility for Partnership Deals 
34:38 - The 16 Touch Points Rule 
39:09 - 1500% Growth: What's Driving Success 
43:36 - Live Events and Community Building 
47:30 - Speed Wins Wars: Company Culture 
51:22 - US Market Expansion Strategy 
54:30 - The Water Bottle iPhone Moment 
57:46 - DTC vs Retail: Lessons Learned 
1:02:15 - Customer Service and Founder Involvement 
1:06:45 - What Drives Steve's Mission 
1:12:30 - Key Lessons for New Founders 
1:16:20 - Final Advice 

About Ecom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.

#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #dropshipping #businessgrowth

Ready to take your business to the next level?

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Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/