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eCom Capital Podcast
The Ecom Capital Podcast is the blueprint for eCommerce growth—one conversation at a time.
Hosted by Sasha Karabut, founder of Ecom Capital (8-figure company), the show uncovers how top founders and operators build, scale, and win in eCommerce.
No fluff. No theory. Just what’s working now.
New episodes every week.
eCom Capital Podcast
Meet the Woman Making Millions selling SKINCARE PRODUCTS
Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule
In this episode, Sasha sits down with Priscilla Hajiantoni, founder of the multi-million-dollar skincare brand Bangn Body, to uncover the raw truth behind building an 8-figure ecommerce empire from scratch. Priscilla shares her jaw-dropping journey of risking her entire $100,000 house deposit, losing $80,000 to a failed supplier, and still having the grit to start over—ultimately building a brand that now sells one bottle every second.
You’ll learn:
• How to make the ultimate bet on yourself when everything’s on the line
• The real cost of entrepreneurship (spoiler: it’s not piña coladas on the beach)
• How to build evangelical customers with a community-first approach
• Scaling from 100 to 2,000 orders overnight after unexpected press coverage
• Critical mistakes founders make when hiring agencies vs. going in-house
• Why gifting your entire first batch can be the smartest marketing move
• How to bounce back stronger after losing your entire team
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Connect with Sasha (Host):
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/
Connect with Priscilla Hajiantoni (Guest):
Instagram: https://www.instagram.com/priscillahajiantoni/
Bangn Body: https://www.bangnbody.com/
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TIMESTAMPS:
0:00 - Intro
1:03 - From House Deposit to Business Investment
2:38 - The $80,000 Supplier Disaster
5:58 - Never Settling for “Good Enough”
8:18 - The Mindset That Drives Success
12:28 - Getting Feedback from Real Customers
16:13 - The Reality of Entrepreneurship
20:32 - Daily Mail Explosion: 100 to 2,000 Orders
25:16 - The Power of Strategic Gifting
28:29 - Building Community Before Product
32:50 - Overcoming Camera Fear
36:45 - Agency Disasters and Hard Lessons
42:12 - Going from 10 Staff Back to 2
46:18 - The 6-Month Grind at $8M Revenue
50:24 - Rebuilding Trust in Hiring
52:30 - Future Vision and International Expansion
About eCom Capital Podcast:
eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.
#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #skincare #businessgrowth #bangnbody
Ready to take your business to the next level?
Follow Sasha below:
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/SashaEcomCapital/
Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q
LinkedIn: https://www.linkedin.com/in/sashakarabut/