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eCom Capital Podcast
The Ecom Capital Podcast is the blueprint for eCommerce growth—one conversation at a time.
Hosted by Sasha Karabut, founder of Ecom Capital (8-figure company), the show uncovers how top founders and operators build, scale, and win in eCommerce.
No fluff. No theory. Just what’s working now.
New episodes every week.
eCom Capital Podcast
How this Veteran Went From $0 to $70K/Month in 90 Days
Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule
In this inspiring episode, Sasha sits down with Steve Towner, founder of Voortrekka Australia, a specialized camping gear company that's revolutionizing outdoor organization. Steve, a 20-year Australian Army veteran and former Major who served in Iraq and Afghanistan, shares his incredible journey from military logistics to e-commerce success, building a thriving business around "The Cape" - a 71L modular camping duffle bag that generated over $70,000 per month within 2-3 months of launch.
You'll learn:
• How Steve sold 20 bags in 48 hours using just a Stripe link and social media (the "pirate campaign" strategy)
• Why military logistics training translates perfectly into e-commerce operations and customer obsession
• How to validate product ideas without a website and turn customer relationships into brand evangelists
• Strategic pricing and upselling tactics that can increase AOV by 20% immediately
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Connect with Sasha (Host)
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/
Connect with Steve Towner (Guest)
Voortrekka Australia Website: https://voortrekka.com.au
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TIMESTAMPS
0:00 - Intro: From Zero to $70K/Month in 3 Months
1:37 - Steve's 20-Year Military Career: From Lieutenant to Major
3:42 - Military Logistics: Managing 200 People and Combat Deployments
5:14 - The Breaking Point: Wife's Burnout and Exit Strategy Planning
6:34 - How Facebook Ads Led to Joining Ecom Capital
8:04 - Starting With Zero Experience: "No Product, No Plan"
11:02 - The Power of Community and Peer Support in Ecom
14:47 - The "Pirate Campaign": Validating Products Without a Website
19:36 - Selling $5,000 Worth of Bags with Just a Stripe Link
22:29 - Why Product Development Trumps Perfect Marketing
25:18 - Customer Obsession: Personal Video Messages for Every Sale
29:26 - Making Your First Customer Your VVIP Brand Advocate
32:38 - Live Coaching Session: Optimizing AOV and ROAS Strategy
42:12 - Referral Systems: Turning One Customer Into Two Sales
47:11 - Building Scalable Systems vs. Adding Complexity
52:15 - Future Vision: From $10K to $100K Monthly Goals
58:12 - Military Mindset vs. Entrepreneur Confidence Building
About eCom Capital Podcast
eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.
#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #militaryveteran #busines
Ready to take your business to the next level?
Follow Sasha below:
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/SashaEcomCapital/
Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q
LinkedIn: https://www.linkedin.com/in/sashakarabut/