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eCom Capital Podcast
The Ecom Capital Podcast is the blueprint for eCommerce growth—one conversation at a time.
Hosted by Sasha Karabut, founder of Ecom Capital (8-figure company), the show uncovers how top founders and operators build, scale, and win in eCommerce.
No fluff. No theory. Just what’s working now.
New episodes every week.
eCom Capital Podcast
$0 - $170k/month Case Study: The Facebook Ads Strategy Nobody Talks About
Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule
In this episode, Sasha sits down with his co-host Hamen Bamba, an ecommerce expert and media buying specialist who has spent over $30 million in ad spend and generated over $120 million in sales. They reveal an advanced cost cap strategy that helped one client scale from $0 to almost $200,000 per month in just four months, sharing the exact framework behind launching with 400 creatives and $2,500 daily ad spend.
You'll learn:
• How to use cost cap campaigns as an "insurance policy" to protect your ad spend while scaling
• The exact strategy behind launching with 400 AI-generated creatives and massive budgets
• When to use cost cap vs highest volume campaigns for new vs established brands
• Why 80% of creatives can now be AI-generated and still deliver 3x ROAS results
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Connect with Sasha (Host)
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/
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TIMESTAMPS
0:00 - Intro: $0 to $200K case study preview
1:00 - Cost cap vs highest volume campaigns explained
3:00 - The 400 creative launch strategy breakdown
4:35 - Using AI for 80% of creative content
6:11 - Results: $25K month 1, $67K month 2, $170K month 4
8:01 - Risk management with cost cap campaigns
9:56 - Downsides and limitations of cost cap
11:11 - Why cost cap acts as a creative quality filter
15:02 - Budget recommendations for different business stages
21:58 - When to use volume campaigns vs cost cap
23:46 - The river analogy: finding conversion bottlenecks
28:06 - Advanced vs beginner implementation strategies
31:26 - Future of AI creatives in ecommerce
About eCom Capital Podcast
eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.
#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #costcap #metaads #businessgrowth
Ready to take your business to the next level?
Follow Sasha below:
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/SashaEcomCapital/
Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q
LinkedIn: https://www.linkedin.com/in/sashakarabut/