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eCom Capital Podcast
The Ecom Capital Podcast is the blueprint for eCommerce growth—one conversation at a time.
Hosted by Sasha Karabut, founder of Ecom Capital (8-figure company), the show uncovers how top founders and operators build, scale, and win in eCommerce.
No fluff. No theory. Just what’s working now.
New episodes every week.
eCom Capital Podcast
Meet the Founders Making Millions in the Toughest Health Market
Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule
In this episode, Sasha sits down with Jess Redman and Benji Dimitrioski, co-founders of Nature's Pharmacy, a multi-million dollar real food brand that started in a home kitchen during COVID.
They reveal how they turned a product with a 4-week shelf life into an advantage, grew to 500+ health food stores, and hit 6-figures in their first year on a $300 Fiverr website. You'll discover the unconventional strategies that allowed them to scale in one of the world's toughest regulatory landscapes without compromising their core mission: 100% natural products.
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Connect with Sasha
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/
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Connect with Jess & Benji (Natures Farmer Sea)
Website: https://www.naturesfarmersea.com/
Jess: https://www.instagram.com/jessredmanofficial
Benji: https://www.instagram.com/benjidimitrioskiofficial
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TIMESTAMPS
0:00 - 100 Hour Weeks & Building From Home
0:25 - Growing To 200+ Health Food Stores
3:39 - What Is Sea Moss Explained
4:06 - Finding The Cleanest Sea Moss In St. Lucia
6:30 - Building The First Website ($300 Fiverr)
8:00 - Product Benefits & First Trials
15:30 - Formulating The Product & Taste
23:48 - The $300/Week Salary Reality
30:51 - Delayed Gratification Strategy
36:23 - Making The Right Business Decisions
40:10 - The 4-Week Shelf Life Challenge
41:05 - Social Media Content That Drives Sales
45:36 - The Regulatory Nightmare & FDA Compliance
48:15 - Operations Manager Challenges
52:30 - Staying Compliant Without Overselling
57:00 - Scaling Warehouses & Infrastructure
1:01:00 - Growth Mindset & Leadership Philosophy
1:01:40 - Promoting From Within Culture
About eCom Capital Podcast
eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.
Ready to take your business to the next level?
Follow Sasha below:
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/SashaEcomCapital/
Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q
LinkedIn: https://www.linkedin.com/in/sashakarabut/