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eCom Capital Podcast
The Ecom Capital Podcast is the blueprint for eCommerce growth—one conversation at a time.
Hosted by Sasha Karabut, founder of Ecom Capital (8-figure company), the show uncovers how top founders and operators build, scale, and win in eCommerce.
No fluff. No theory. Just what’s working now.
New episodes every week.
eCom Capital Podcast
Facebook Ads Andromeda Update Is Killing Sales (Here’s the Fix)
Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule
In this episode, Sasha sits down with Hamen Baba to break down Meta's game-changing Andromeda algorithm update and what it means for your e-commerce business heading into Black Friday and beyond.
For nearly a decade, Sasha has helped almost 2,000 founders launch and scale profitable e-commerce businesses. Hamen Baba, who has spent over $30 million on ad spend and generated over $100 million in e-commerce revenue for clients, reveals what's actually happening behind the scenes with Meta's latest changes.
In this data-driven conversation, you'll discover why Meta reached out to agencies asking them to test more creatives, the truth about why Meta is pushing this message harder, the three critical strategies for Black Friday success, why cost cap will be the most scalable media buying structure in 2025, and how to position your business to capitalize on this shift before your competitors do.
If you're not adapting now, your ad account will flatline. But if you move fast, you'll own the market while others scramble to catch up.
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Connect with Sasha
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/
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TIMESTAMPS
0:00 - Intro: Meta's Andromeda Update & Black Friday Impact
3:30 - Meta's Shift: Creatives Are The New Targeting
6:45 - The Reality: Meta's Algorithm Is Messy
8:00 - Inside Story: Meta's $10,000 Creative Testing Credit
14:00 - Performance Declines & What They Mean
24:15 - Broad Targeting vs Interest-Based Targeting
31:30 - The Cost Cap Strategy Explained
35:00 - Cost Cap as The Future of Media Buying
38:00 - Three Key Strategies For Black Friday
46:30 - Why Moving Fast Wins The Market
48:00 - The Creator Economy Is Here
52:30 - Action Steps: Get Into Your Ad Accounts
55:30 - Closing Thoughts & Implementation
About eCom Capital Podcast
eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.
Ready to take your business to the next level?
Follow Sasha below:
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/SashaEcomCapital/
Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q
LinkedIn: https://www.linkedin.com/in/sashakarabut/