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eCom Capital Podcast
The Ecom Capital Podcast is the blueprint for eCommerce growth—one conversation at a time.
Hosted by Sasha Karabut, founder of Ecom Capital (8-figure company), the show uncovers how top founders and operators build, scale, and win in eCommerce.
No fluff. No theory. Just what’s working now.
New episodes every week.
eCom Capital Podcast
The TRUTH About Black Friday No One Tells You
Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule
In this episode, Sasha sits down with Hamen Bamba to reveal the exact Black Friday offer strategies that are generating hundreds of thousands of dollars for e-commerce brands—and what separates winners from everyone else.
They break down real case studies from their clients scaling aggressively right now. One brand is pushing 60k+ daily with 40%+ profit margins.
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Connect with Sasha
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/
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TIMESTAMPS
0:00 - Intro: Black Friday Offer Amplification
2:00 - Why Black Friday Is Critical for E-Commerce
5:00 - Real Client Results: Early Scaling Success
7:00 - Starting Early: October Black Friday Strategy
10:00 - Black Friday Is An Amplifier, Not A Solution
15:00 - Case Study: Buy Two Get One Offer
20:00 - The Sefels Lights Business Breakthrough
25:00 - How To Know If Your Problem Is The Offer
30:00 - The Six Components of a Winning Offer
33:00 - Visibility: Don't Hide Your Discount
35:00 - Urgency & Scarcity: Creating The Pressure
37:00 - Value Perception & Anchor Pricing
39:00 - The Offer Generator AI Tool Demo
41:00 - Client Success: $10K In A Day With The Tool
43:00 - Operator Mindset: Treat Every Black Friday As Your Last
45:00 - Creating Aggressive Offers That Convert
47:00 - Scaling Into Black Friday With Confidence
50:00 - Action Steps & Resource Links
52:00 - Closing Thoughts & Next Steps
About eCom Capital Podcast
eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.
Ready to take your business to the next level?
Follow Sasha below:
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/SashaEcomCapital/
Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q
LinkedIn: https://www.linkedin.com/in/sashakarabut/