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eCom Capital Podcast
The Ecom Capital Podcast is the blueprint for eCommerce growth—one conversation at a time.
Hosted by Sasha Karabut, founder of Ecom Capital (8-figure company), the show uncovers how top founders and operators build, scale, and win in eCommerce.
No fluff. No theory. Just what’s working now.
New episodes every week.
eCom Capital Podcast
Don't Start a Subscription Brand As a Beginner, Do THIS Instead
Schedule a Call to Build & Scale Your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule
In this episode, Sasha Karabut sits down with co-host and media buying powerhouse Hamen Bamba—who has spent over $30 million on advertising and generated more than $120 million in revenue—to expose the biggest mistake most founders make when launching their brands.
They reveal why jumping into a subscription-based model is a guaranteed path to cash flow disaster, and share the proven framework that actually works.
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Connect with Sasha (Host):
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/
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Timestamps:
00:00 - Intro
01:00 - Why you need cash flow when starting out
03:15 - First-time founder thinking that kills subscription models
13:22 - Athletic Greens vs Shilajit: Bulk purchase model comparison that works
16:26 - David Johns' 12-month supply strategy: How to filter customers right
18:50 - Public company subscription disaster: The pet consumables case study that failed
23:42 - Sasha's Bissou shoe brand: $15K spent on subscriptions, zero conversions
29:37 - Grooming Here UK's "hygiene plan" strategy: Transparency vs deception
30:19 - What skills you actually need to succeed with subscriptions
35:16 - Asmin's Tongat Ali brand: $60K/month profit without subscriptions
36:21 - The right sequence: Profitable first purchase → then optional subscriptions
About Ecom Capital Podcast:
eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.
#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #dropshipping #businessgrowth #subscriptionmodel #cashflow #profitability #ecommercestrategy #mediabuying #AOV
Ready to take your business to the next level?
Follow Sasha below:
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/SashaEcomCapital/
Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q
LinkedIn: https://www.linkedin.com/in/sashakarabut/