When you first encounter someone, you involuntarily develop initial impressions about them: they look well-dressed; they arrived late and seem frazzled; they seem rather snobby. While we all know that first impressions matter on the personal level, they also matter professionally. What does your personal brand style say about you as a salesperson? Is it something that will inspire prospects to want to work with you? Will they trust that you'll provide what they need, when they need it? In our new podcast, we spoke with Dawn Stebbing all about how to develop a personal brand that effectively sells you and your business.

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