Social media is an ever-changing landscape, and it's critical that as an online business owner, you adapt to not only the changes to various social media platforms but to the cultural and political environment around you. In this episode, host Michelle Thames speaks with Kikora Mason, the social media and digital strategist for the Mayor of Chicago. Kikora shares the importance of adapting to changes on social media and why content is essential for both personal and business brands.
Kikora N. Mason currently serves as a vice present overseeing social listening + community management for J.P. Morgan Chase. Most recently, she served as the deputy director of digital strategy for the City of Chicago, where her work focused on making Mayor Lightfoot the most digitally savvy mayor in the country. In addition to overseeing the digital strategy around Mayor Lightfoot’s and city social channels, she worked with her team to provide strategic social media direction to all 35 City departments and sister agencies.
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