SHOPOLOGY: The Retail Show with Louise Grimmer
Dive into the art + science of retail and shopping behaviour. SHOPOLOGY is hosted by retail expert and commentator Dr Louise Grimmer. Louise is a retail researcher, columnist, advisor and broadcaster. She is Director of retail consultancy Shopology (www.shopology.com.au), works as a retail academic at the University of Tasmania and writes the 'Retail Therapy' Column for TasWeekend.
Join Louise as she delves into the world of shopping and consumer behaviour, and interviews a fascinating range of industry experts, practitioners, and researchers. From online shopping to experiential stores, the corner store to the shopping mall, and all things retail tech and trends, tune in for insightful analysis and lively discussion on the world of retailing and shoppers. This podcast is for anyone involved in the retail industry, as well as government, academics and consumers.
SHOPOLOGY: The Retail Show with Louise Grimmer
29. The real value of loyalty programs with Adam Posner
Do loyalty programs really increase customer loyalty?
Think about how many different loyalty programs you are a member of. Are you really 'loyal' to all of them? Retail loyalty programs are a contentious issue, as retailers spend a lot to maintain them but it's not always clear how much impact each program actually has.
In this episode of SHOPOLOGY, Dr Jason Pallant interviews Adam Posner, CEO of The Point of Loyalty and author of For Love or Money. Jason and Adam discuss what loyalty really means, the six currencies customers really care about, whether loyalty programs really impact loyalty, and how retailers can avoid the 'sea of sameness'. They even get into some future predictions, including what Adam calls the 'renaissance of loyalty', and the potential for NFTs and tokenised loyalty.
SHOPOLOGY is a show about retail and the science of shopper behaviour, hosted by Dr Jason Pallant, Senior Lecturer and retail expert at Swinburne University of Technology. Join Jason as he dives deep into big retail topics with a range of guests including retailers, consultants, and academic thought leaders.
Thanks for tuning in. Please subscribe, rate and review the show - this really helps other people find us.
Visit our website for more information about Louise Grimmer and the retail consultancy Shopology - www.shopology.com.au
You can support the show with a small monthly donation and help us keep making great retail content for our listeners: https://www.buzzsprout.com/1141493/supporters/new