Do NFTs represent the future of gaming?
NFTs seem to be everywhere now with fashion brands, celebrities, and even sporting events jumping into the space. One industry that is leading the charge is gaming. A variety of 'Play and Earn' games have amassed strong user bases, leveraging the power of NFTs to incentivise players. Yet many gamers, and game companies, are strongly against NFTs and worry they will diminish the games themselves.
In this episode of SHOPOLOGY, Dr Jason Pallant interviews Derek Proud, Development Director of Gods Unchained, a Play and Earn game powered by NFTs and the Immutable marketplace. Jason and Derek discuss how Play and Earn games like Gods Unchained really work, what benefits NFTs have for game designers and gamers themselves, and what the future of gaming and NFTs could look like. They also dive into some of the criticisms of NFTs and Play and Earn gaming, and how Derek and Gods Unchained hope to appeal to a broader market of gamers.
SHOPOLOGY is a show about retail and the science of shopper behaviour, hosted by Dr Jason Pallant, Senior Lecturer and retail expert at Swinburne University of Technology, and co-Director of the Customer Experience and Insight research group. Join Jason as he dives deep into big retail topics with a range of guests including retailers, consultants, and academic thought leaders.
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