SHOPOLOGY: The Retail Show with Louise Grimmer

19. The future of Martech and data insights for retailers with Rajan Kumar

Dr Louise Grimmer and Dr Jason Pallant Episode 19

Rajan Kumar is the Co-Founder and Managing Director of The Lumery, a Martech consultancy who work with some of Australia's largest retailers. 

In the latest installment of The Interviews for SHOPOLOGY, Dr Jason Pallant interviewed Rajan about the role of data, insights, and Martech in retail. They cover:

  • The rise of Martech and the six new functions of marketers
  • The importance of data and insights to understand customers
  • Overcoming challenges retailers face in connecting data sources
  • Having a plan for how data will be used, not just collected
  • The future of Martech and data insights for retailers

Listen in for great insights, and subscribe for future episodes!

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