SHOPOLOGY is back for Season 3!
SHOPOLOGY Season 3 will be hosted by Dr Jason Pallant, Senior Lecturer and avid retail researcher from Swinburne University of Technology. Join Jason as he dives deep into the science of shopping and consumer behaviour. Season 3 will feature a range of guests breaking down trends from experiential stores to cosmopolitan servicescapes, data noise and true insights, and consumer facing technologies from Artificial Intelligence to Augmented reality.
If you're a marketer, retailer, or even just a shopper then this is a show for you. Subscribe now to get access to all future episodes, or follow the show on Twitter @shopologyshow.
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Welcome back to Season 3 of SHOPOLOGY. This is a show about the science of shopping. So if you are interested in why we buy what we buy, if you work or have any interest in retail or consumer psychology, or really if you’ve just ever bought anything then you’re in the right place.
I’m Dr Jason Pallant, and I have the immense pleasure of hosting this third season of SHOPOLOGY. By day I’m a Senior Lecturer at Swinburne University of Technology, researching and teaching marketing students how to better understand consumers and industry trends. Through my research I’m fascinated by consumer behaviour and how we change, and the driving forces behind emerging retail trends like the evolution of experiential stores, omnichannel and digital retail, and consumer facing technologies like augmented reality and AI.
SHOPOLOGY was started by Dr Louise Grimmer who is a retail academic at the University of Tasmania. In Season 1, Louise interviewed a range of great guests about the latest retail news and trends. I had the pleasure of being a guest a few times. Then in Season 2 I jumped into the co-hosting chair with Louise and we had great back-and-forwards unpacking the retail news, as well as interviews with leading thinkers in the space. Those episodes are all on our feed so check them out if you haven’t already. You’ll find episodes on Covid, tourism, digital retail and Martech, and what remarkable retail looks like moving forward.
For Season 3 I’m taking over solo hosting duties. Each episode I’ll bring in a take a deep dive into big retail topics, to draw out the science behind the trend. Then I’ll bring a guest to help unpack the trend and discuss some real world examples and what it really means for retailers and consumers. Some of the topics we already have lined up are award winning experiential stores, cosmopolitan servicescapes, separating true insights from noise, and when and how to utilize customer-facing technologies.
I’d love for you to join me as we take a dive into the science of shopping. You can subscribe to the show by searching for SHOPOLOGY on all major podcast platforms. You can also find the show on twitter @shopologyshow or me @DrJretail. I’m also on LinkedIn at Dr Jason Pallant. I’m really looking forward to bringing you the first episode of Season 3 in a few weeks.