22. The future role of stores with Danny Lattouf, and what the Experience Economy really means

How would you design a physical retail store for the future of retail and the Experience Economy?

In this episode of SHOPOLOGY, Dr Jason Pallant does a deep dive on the Experience Economy, and then chats to Danny Lattouf, Partner and Chief Strategy Officer at the General Store. Danny and the G Store have recently worked with major retailers like Rebel Sport, Barbecues Galore and Freedom to revitalise their customer experience and store formats. In this chat, Jason and Danny unpack the impact Covid had on retailer strategies, the future role of physical stores, creating engaging customer experiences, and the link between data and creativity. 

SHOPOLOGY is a show about retail and the science of shopper behaviour, hosted by Dr Jason Pallant, Senior Lecturer and retail expert at Swinburne University of Technology. Join Jason as he dives deep into big retail topics with a range of guests including retailers, consultants, and academic thought leaders.