Matthew Seagrim is the Senior Vice-President of Scene+, a Canadian loyalty program for Scotiabank, Cineplex Entertainment and Empire Company Limited. The Scene+ loyalty program has over 10 million members and has a member in over 50% of Canadian households.
Loyalty360 CEO Mark Johnson met with Matthew Seagrim, Senior Vice-President of Scene+, about the company’s growth, its recent launch with Empire Company Limited, and the challenges and opportunities in customer loyalty in the wake of the pandemic.
Matthew Seagrim is the Senior Vice-President of Scene+, a Canadian loyalty program for Scotiabank, Cineplex Entertainment and Empire Company Limited. The Scene+ loyalty program has over 10 million members and has a member in over 50% of Canadian households.
Loyalty360 CEO Mark Johnson met with Matthew Seagrim, Senior Vice-President of Scene+, about the company’s growth, its recent launch with Empire Company Limited, and the challenges and opportunities in customer loyalty in the wake of the pandemic.