MIP podcasts

The (trade) dress code: protection and stopping imitation

September 13, 2023 MIP Season 3 Episode 1
MIP podcasts
The (trade) dress code: protection and stopping imitation
Show Notes

In the first episode of a two-part podcast series, Adams & Adams partner Mandy Swanepoel and senior associate Lisa van Zuydam discuss the complex topic of trade dress and its unique application in the African continent. 

Talking to Managing IP's Tom Baker, Mandy and Lisa provide practical examples of distinctive uses of trade dress to protect a product's brand, and consider both the trademark and non-trademark tools used to prevent infringement and imitation.