In the second episode of a two-part podcast series, Adams & Adams partner Jenny Pienaar and senior associate Nicole Haworth analyse South Africa's controversial R3337 food labelling bill, which is set to significantly shake up the way global food producers do business.
Speaking with Managing IP's Tom Baker, Jenny and Nicole delve into the tumultuous history of the bill, which has been met with vociferous opposition by several interest groups. They further discuss the main aims of the bill in its current form, and the implications it would have on branding and food packaging in South Africa.
Jenny and Nicole then examine the potential societal impact of the bill, particularly the effect it may have on consumer prices, before considering how South Africa's continental and international trade partners would need to adapt to the new legislation.
Finally, the guests weigh up the likelihood that this divisive bill will be passed in its current form.