Wealthy AF Podcast
Welcome to Wealthy AF, the ultimate podcast for ambitious individuals ready to transform their lives. Hosted by Martin Perdomo, The Elite Strategist, this show dives deep into the powerful pillars of personal growth, entrepreneurship, and building wealth.
Each week, we bring you actionable insights, inspiring interviews with industry leaders, and proven strategies to help you break free from the 9-to-5 grind, unleash your entrepreneurial potential, and create lasting financial freedom. Whether you’re scaling your business, investing for wealth, or leveling up your mindset, this podcast equips you with the tools to design the life you deserve.
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Wealthy AF Podcast
From Debt to Success: A Transformational Journey of an Entrepreneur
What does it take to go from an immigrant in debt, a single parent, struggling to provide for your family, to a successful business owner and the founder of the Women's Code? Beate Chelette has been through this transformative journey and she's with us today to share her story. From her struggles to her victories, she reveals the importance of a robust mindset, determination, and the lessons learnt from overcoming personal hardships.
Are you intrigued by the strategy of a successful growth architect whose clientele includes A-listers? In this episode, we go behind the scenes to learn about his goal setting process, crafting an irresistible value proposition and the essential role of asking powerful questions. In addition, we dig deeper into the dynamics of selling a company to none other than Bill Gates and the vital role one's personal narrative and unique value proposition plays in clinching such business deals.
In the last part of our conversation, we venture into the territory of navigating a business during a potential recession. The discussion hinges on the significance of pushing through fear, persisting with marketing efforts and learning from past economic downturns. This episode is not just about individual success stories, it also celebrates the power of entrepreneurship in driving positive change and solving real-world issues. Tune in for a dose of inspiration, practical tips and business strategies that could set you on your path to success.
Agency in Amsterdam dives into topics like Tech, AI, digital marketing, and more drama...
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Hey guys, welcome back to another episode of Latinos and Real Estate Investing Podcasts, and in today's episode I have B Chilette. And B is the growth architect and founder of the Women's Code. She creates strategies, designs, processes, maps and blueprints for visionaries and leaders who want to maximize their profit and scale their impact. A first generation immigrant who found herself 135,000 in debt as a single parent, b bootstrapped her passion for photography into a highly successful global business and eventually sold it to Bill Gates in a multi-million dollar deal.
Speaker 1:Amazing B is one of 100 top global thought leaders in 2021 by Peoplehum and one of 50 must-follow women entrepreneurs by a host. She is the author of the number one international award winning Amazon bestseller, happy Woman, happy World how to go from overwhelmed to awesome, a book that corporate trainer and bestselling author, ryan Tracy, calls a handbook for every woman who wants health, success and a fulfilling career. B welcome to Latinos and Real Estate Investing Podcasts. It's my pleasure, my honor, to have you here, and why don't you tell us a little bit about yourself? How did tell us about this journey, how you go from 135,000 dollars in the red single mom to a bestselling author to selling your business to Bill Gates? That must be a really interesting and cool journey.
Speaker 2:That it is. Well. I mean, martin, I just interviewed you for my podcast, business Growth Architecture, and I found your story pretty compelling, so there are definitely some parallels. I think that maybe our first takeaway for your audience already is it's like, when you have to with your back against the wall, you're going to find a way. I mean, that's just the way it is. They always say in mindset work, burn the bridges or burn the ships. When you don't have any other way other than to make this happen, you're going to find a way to make it happen.
Speaker 2:And that is really my story is that I I come originally from Germany, as as you had said, and I realized very early on that I wanted to be in the creative industries, but that I was better at the business side, behind the creativity, and that leads me to working with a lot of people that have big ideas, visionaries, thought leaders, people that like to fly planes but don't know how to land them. And I, you know, became a photographer, only to find out that I did better as a photo editor. I was a photo editor at Elm Magazine at 23 in Germany, and then I realized that that really wasn't all that interesting to me, because if you had 23, the photo editor at Elm Magazine, where do you go from there? Because then you want the photo editor at Vogue and the photo editor at some other magazine. There is no other path. And I realized that if I'm already 23 at the top of the game in this particular job, then there must be something else out there. And so I quit my job and immigrated to the United States, first to just do the year abroad, you know, find adventure. And then, and then really I got hooked on Los Angeles. And I picked Los Angeles because I very lovingly say this, los Angeles to me is the city of misfits and everybody that doesn't fit anywhere else Martin just somehow magically fits into the city and so it becomes this like pool of just crazy people and creatives and colorful, non-conforming, and I just love that because that really beats my own creativity to help people like that.
Speaker 2:And then I started a journey of 13 years of just really hard hard work and lots of disasters. I had to overcome fires, floods, riots twice now I had there was a big earthquake that shook me to the core, that when I realized I needed to get out of the relationship I was in because it was just dangerous with this particular person and alcoholic and a pathological liar. And then I, you know, I built this business. I was laid off in a massive recession with a six-month-old, had to figure out how to be a business owner while going through a divorce with, you know, a very complicated, complicated person. And then I built this business and, as I make one step ahead, somebody just took a frying pan and whacked me over the head with some massive disaster. I mean, this wasn't just like a little bit, you know, like a photographer portrayed me. Somebody, somebody you know, said well, if you want to sue me for the money I owe, you go ahead, knowing very well that I didn't have the money to sue anybody for money that was owed to me. And so it just went on and on, and on, and on and on and eventually, in the pinnacle of it, I got $135,000 in debt and I was in the middle of a lawsuit and I had just such difficulties to find my footing.
Speaker 2:And I go to Germany and I meet my dad. My dad had a stroke. My father didn't have a stroke mark, my father had pancreatic cancer, so he dies six weeks later. And now here I am. I mean, completely broke. My best friends did, I. My whole support system just crashed and I'm like what the heck am I going to do now, paying for a funeral on money I don't even have, on flights to Europe that I don't have? And then I had to surrender to whatever was going to happen. Was going to happen because I did everything. I wrote the business plan at night, I did everything.
Speaker 2:And I come back, martin, and I get a letter from the White House. The White House, the president of the United States Now, the president of the United States never saw this letter, but somebody you know, some intern, saw this letter and responded and it put me in touch with a small business administration. But because the little came from the White House, it put me in touch with a second in command from the small business administration, an organization that helps business owners with funding and business plans and all kinds of business resources. And so I meet the second in command for all of Los Angeles County because he goes I, who is this nutcase woman that writes a letter to the president? And he says to me why don't you just pick up the phone and call me? Never even occurred to me, martin. And so I walk in and he says, well, I'll put in what you put in, and within a couple of months we were able to take my business plan and look at the numbers and structure the numbers in such a way that they were able to help me find a bank.
Speaker 2:It was going to restructure my debt my $135,000 in a tenure fixed. That freed up my line of credit $45,000, that brought me to break even three months later. So that's how close it was between bankruptcy and break even was three months. And then, 18 months later, I'm the world leader in my industry and a Bill Gates company comes and says can you tell us how you do it? And I said absolutely not. You wanted to buy it. And I said, fine, how much do you want? I said a couple million. They said okay.
Speaker 1:Wow. So how does Bill Gates company find you? First of all, tell us what does a growth architect do and what were you doing at the time that was so special, that caught their attention of a company that big?
Speaker 2:Yeah. So number one, what made us so special is that we had a strategy. I had designed a strategy to go after the A-listers. It's as much energy and time and effort to go after A-list versus B or C. People make a big mistake in business where they tell you you know, don't go after the top people first, just get your feet wet with the other guys. And that is a really bad advice because the top professional people make decisions faster because they're at the top of the game and if you have the A-listers, the B and C people come anyway because you have the A-listers, so you don't even have to worry about that. So when I went after the A-listers, they were the.
Speaker 2:You know, I was an interior and architectural photography. That was my niche and as I was building this, we had people that were photographing for the greatest architects and interior designers. And what do the A-listers in interior architecture do? That design celebrity homes. And we became suddenly a feeder for all these at home stories because El Decor would hire a Peter Esteson who was one of my A-list photographers, to photograph Julian Moore's home in New York Herlof and then it came out of embargo a year later and so Peter said to me hey, this story just came out of embargo. Do you know what to do with it?
Speaker 2:I was a photo editor at El Magazine. I used to buy these things. I knew what to do with them. So I built up an international syndication network with other stock syndication companies in 79 countries in the world. And suddenly all these stories came in. And because I knew what to do with them, I knew how to talk to photographers, I knew what photographers wanted, I knew what magazines looked like and I had A-list stories you know from. I mean, we had Seales House, francis Ford Coppola, simon Baker, terry Hatcher. We had everybody, the who's who back, you know, back when I did that, and that was what garnered their attention because they had bought a business, a high end celebrity portraiture business, that they couldn't grow because it was a high touch business and their stock photography is generally not a high touch business, it's a high volume business. So they couldn't figure out how to grow that business and we literally were the only company out there that had any potential for them to grow that particular business.
Speaker 1:Fascinating Love. I love that story Just absolutely fascinating. If I'm a listener and I'm listening to you be right now and I'm thinking, how do I go after an A-list? Right, like, how do you do that? So, whatever business I'm in, right, you created a strategy around it. You're brilliant, by the way, to have done that. Makes a lot of sense, I guess. If I'm someone that my businesses would reap tremendous reward by going after A-listers like you did, and then the B, it just makes common sense. The B and C will follow. Absolutely just makes sense. What did you do?
Speaker 2:Yeah, so that comes with the answer to your question. The second part what does the growth architect do? Really comes in the way I look at this and I know you do the same thing, really, because to be successful, we all kind of follow that same formula to some extent. There's two points you need to know. The one point is where are you right now? That's your starting point, and that has to be a awareness-driven starting point, without all the typical BS that a lot of people do, where they try to tell themselves that they're further ahead than they are or that they're something that are not. So the starting point is like where are you today? How much money are you making? What are your aspirations? Where do you want to go? That's the second part Is like where do you want to go? And that has to be really clear. So if you want the top player let's say, in my case, the top syndication agency for at-home stories then what do I need to do to make that happen? I need syndication partners. I need these types of stories. Who has these types of stories? How do I approach them? What is it that they want to get out of this? And what I did is I went in with a value proposition that they could not resist, because I knew one thing about photographers they trade time for money.
Speaker 2:They have to go and they have to shoot, and when they shoot they make money. If they don't shoot, they don't make any money, except if they have a syndication that takes existing images and licenses them. So my value proposition was to something that they wanted but they couldn't do because they had to make money and shoot, so they didn't have time to go through the archive and scan these images. This was just when digital arrived and everything was moving over to the digital market and all these images were actual negatives or slides.
Speaker 2:And so I walked in, I literally flew to New York and I went into the studios of these top photographers like Obert Togili, and I walked out with boxes of stories and I took them back on the plane to Los Angeles, shipped them to India to my scanner, had them digitized, and my promise to them was that was my strategy that I will pay for the scanning costs. So it was a foolproof business model for them I would fly there, I would get the images, I would send them to India, I would have them scan, I'd pay for it, and only when I made money with their images was it gonna take out a percentage to recoup my expenses.
Speaker 1:Brilliant, brilliant. How could someone say no to that?
Speaker 2:Nobody said no to that.
Speaker 1:How did you come up with this? B Because I think one of my mentors I studied with two years ago now and he said business is an intellectual sport, not a tactical sport. It's an intellectual sport, meaning you win as a business owner based on quality of your thoughts and the questions you ask yourself. And you ask some really important, simple, powerful questions. Where are you right now? Where do you wanna go? You said. You ask yourself these questions and what do I need to do to make that happen? And these three questions are so powerful. Tony Robbins talks about the quality of your life is based on the quality of the questions you ask yourself. And here these are so powerful, so good. How did you come up with this? Like, tell me your process to sit down and strategize. What advice would you give to that person to create such a? This was a brilliant process. And then you went and you sold it to Bill Gates. You sold it to Microsoft, which is all in and of itself is interesting to me because Not to Microsoft.
Speaker 2:It was a company he privately helped.
Speaker 1:Privately helped. Sorry, so, not Microsoft. So just to be clear. It's a company that Bill Gates all yeah.
Speaker 2:so there's a couple of things I wanna say about this. So, number one it wasn't at the time that I was that clear what I was doing. It was after, when I evaluated what I actually did and strategized over it, that it became very clear what I followed, and then I compared it to what the big teachings of successful people are and it all hit the mark. So there's a couple of things that are really important to notice. So, number one people say there really is no new information out there. There's existing information. You give it a new spin or a new hook and then you sell it and you make it sound new. So when I think about Norman Vincent Pail, who wrote the book Power of Positive Thinking, who really was the first one and that was what back in the 60s or 70s when he wrote these books- that was a deep book too.
Speaker 1:That's a tough read. Like I read that book and when I read it I was in my early 20s it was just heavy. It's a heavy book.
Speaker 2:It is a heavy book. And if you go to today and you listen to somebody like Alex Hermosi and he has basically added pop culture to it, right, the way he sits there in his hat and his t-shirt and in his 60 second shorts it's the same stuff. It's just modernized but it's not new information. Alex Hermosi really has come up with very little on his own. It's all stuff other people have done, but he's given it his spin and he's very, very good at it. So you have to be clear that there is a way for you to do the same thing, instead of running around and saying like, oh, you know, so-and-so really sucks and like you know, look at a guy like Hermosi and he's just like taking other people's stuff, he's like, well, he's actually very clever the way he does it. So it's up to you on how you look at it. So you know it exists. If it exists for other people, then can it exist for you? Those are the three questions I ask myself. Can it be done? Yes, it is being done. If other people can do it, can I do it too? Well, well, if other people do it and you talk about this, martin, in your story all the time you say if somebody like me, coming from where I come from, barefoot, with no toilet, no water, you know carrying the buckets, if I can get here, anybody can, so then it is possible. You can do it too, because you know somebody who's done it. We are the excuse slayers for our audience. That's why they hear. And then number three then the only question you need to ask yourself is how, not what, not if, but how. And when you ask yourself the how question, you put a whole energetic movement into place, because then your brain and say why am I here? I can't believe this is happening to me. Life sucks, you know. The real estate market is about to crash. We're going to enter another depression, the devaluation of money, recession yeah, yeah, yeah, at least like Charlie Brown, whoa, whoa, whoa, whoa in the background. So instead of that you go well, somebody's making a boatload of money in this economy, so it's possible. If it's possible for them, it's possible for me. So how do I do it? And then you start, your brain starts looking energetically for solutions to that. So that's number one.
Speaker 2:The second piece is I designed the five star success blueprint, which at that time I didn't know that's what I was doing, but today I know I did. And so the five star success blueprint, which you can find at fivestar success blueprintcom, is five very simple steps. Number one what is your idea, what is the idea, who wants it? What are we selling, why are you selling it and who's your avatar and what is the problem that they're having? Only when you figure that out, you go to the second star, and that is the offer, because then you can design an offer that actually solves that first problem.
Speaker 2:Once you've done that, then you go to the third star, which is the system. Only then will you build systems that deliver that offer to that particular avatar that has a problem you clearly identified. And then you build your team that manages the systems that provides that offer to your client, solving their problem. And then you look at yourself as the leader. That's the fifth star. Who do you need to be to lead a team that manages the system that brings that offer to the client whose problems we're solving? It's really not complicated. That's how you do it.
Speaker 1:I love it. Who your client right? Who you serve the thing. Who wants it right what?
Speaker 2:problems do they have?
Speaker 1:What problems they have.
Speaker 2:Then you create the problem and why am I the person to solve it?
Speaker 1:Why am I the person to solve it? That's a good question.
Speaker 2:That's a unique value proposition.
Speaker 1:Okay, so tell me about that.
Speaker 2:So what you don't want to do is you want to say I have an idea, I like it, and now I'm bringing it to market. There has to be a little bit more thought in it. So I happen to know your story because we talked about your story. So what I would then say is that even your history I would pull out this because you didn't have family, because your father was absent and your mother had to fight so hard by herself here while you were with your grandmother in, I think, columbia, right? No, dominican Republic, dominican Republic, sorry. And I, so I'm making a whole bunch of assumptions, right, but that's the process. So the process would be that I would say would you agree that family is very important to you, and then you'd do anything to make your family work because you didn't have it.
Speaker 1:Yeah.
Speaker 2:All right. So then I would say so. One of the reasons that you have your name and your wife's name on the ring, so you can see it every day, is a reminder that this is what you wanted since you were what? Three years old. Good, yeah, and this is for people that then look every day. You know when life gets tough, when the kids throw up, they misbehave, stuff happens. You're broke, you're fighting, you don't know how to pay, you're next rent, the car breaks down, somebody dies, that every time you look at that ring, you are reminded you already have. You already have the thing you wanted the most. So then I would make that story part of the value proposition, to say that this ring is for people that want to be in gratitude every day of their life to make sure the main thing is the main thing their family.
Speaker 1:So then you create your offer, okay, so let's stay with the ring. Right, we're helping people create their businesses here. Let's stay with the ring. So now that person has the ring, this idea, you create it. You took their story, basically, and turned it into what I'm gathering is you turned it into now, passion. There's a passion behind that. There's an energetically a purpose behind that that product you're selling.
Speaker 2:Yeah, so I can riff with that. So now we have a stainless steel ring. We don't have a platinum ring, we don't have a gold ring, we don't have diamonds. It is a simple ring. So now I would go and I say, well, where's a market for that? There is a market for that with people that don't have a lot of money. Yet there is a market for people that are probably Christian or have a deep belief in God or spirituality, because family is very dominant in the Christian belief. Family is absolutely everything.
Speaker 2:You probably won't find it I mean, wall Street says it does, but that would not be the market I would go for because it's stainless steel. I would say here's the most meaningful, affordable ring for people that want to keep the main thing, the main thing for people. They don't care about the commerce of the epiphanies and the debares and blood diamonds and whatever there might be. So I would position it as a very simple. This is for people. Again, I would position this very much for people that have their values. Right Before I spend 10 or $15,000 on a diamond, I rather put the $10,000, $15,000 down on a house or a syndicated deal.
Speaker 2:Oh, look at that. We're right there knocking at Martin's door to create. Well, so then you would bring in the other piece that you do and you say and the reason I do this is because I want to remind you you can't keep the main thing, the main thing, while you're focusing on what matters. Now you put a roof over the head of your family, instead of spending $15,000 on a ring that the girlfriends are all gooey about, and then they compare the size of the diamond.
Speaker 2:But who has a ring? That I look at and I said you know what? The reason I choose simplicity is? Because I want to be reminded that I'm in gratitude every day that we are together. But being together means that we are creating legacy for our family and family wealth. That's what our togetherness means. And now I have the bridge over to your other business where you can say that's why I did it. Compelling story, with proof of concept, because you could get any ring you wanted with 50 diamonds in it, at any size. You know where you are right now, but you choose not to. Because, why? Because putting a roof over the head of as many families as possible is your core value. So now you have a very compelling story.
Speaker 1:I love the way you put that together, man. That's amazing. So you have the who you offer. How do you get it out?
Speaker 2:So the first thing I would do is I would go and explore a Christian influencer campaign on Instagram or TikTok.
Speaker 1:Let me just tell you I got to interrupt you B you're brilliant, you're absolutely brilliant what you're getting here right now. It's so value. Let me tell you, some of you are just listening and she's just calm and she's just like I'm just roughing it. Yeah, she's just dude like I'm having a blast with this, because she's just like boop boop, boop boop, like her brain, she's just like shooting it from the hip for you here, guys, this is what I'm gonna listen to myself again and take notes. So go ahead, the cat.
Speaker 2:Yeah, so I would go after Christian influencers. It's probably relatively cheap to do that. Because it's a steel ring, your out-of-pocket costs are probably not gonna be super high. So you could probably do very inexpensive influencer campaigns with people that have these values. Right, and the Christian influencers are actually on the rise right now because people looking for purpose and meaning. So I would run that and that's where I would start. Then I would go and I'd see what are some of the distribution systems where people that are in the Christian, the people that sell the crosses and the necklaces and the communion stuff and all these things, where are they, what are the distribution systems, and I'd see if I can get my ring included.
Speaker 2:The other thing you could do is a Kickstarter campaign, which, which I think would be probably extremely helpful, and I would go for a younger audience, because the, you know, gen Z really doesn't care about the boomer values of bigger and more.
Speaker 2:Or Gen X, they really care about values and a lot of them do want to have a nice home and a roof over their head, which is right there, aligned with that. So I'd look at where my audience is, because I've done the avatar in the 5-star success blueprint so I know exactly who these people are. So I know where they go and I could do a street campaign I could send out depending on how much I'm positioning this ring on the purchase price. I could go to fairs I'm sure there's conferences Christian conferences, I mean the conference for everything, I'm sure that that exists Trade shows, and I'd get in these catalogs that deliver that for these people. I'd see if I could do fundraisers. Fundraisers are also a nice way. So for you know, if the parish sells a ring, then the parish gets to raise funds for themselves, so a portion of it comes to them. So I would look into all of these sort of gorilla style tactics.
Speaker 1:I absolutely love what you're doing here, and this is all in your 5-star right In your 5-star success blueprintcom. People can find this there. Is that free B or is there a fee for it?
Speaker 2:No, we made this $27 low offer. So I want to be you and I. We can talk. You know how business works because that's what we talk about. So there are a couple of things. So we have a free thing which is our quiz. It's the growth blocker quiz. So if you want to know where you're stuck, you go to the quiz. You'll kind of find out one of three things where why your business is not growing or what's in your way of growth. So that's a growthblockerquizcom, and then I'm going to tell you what to do about it.
Speaker 2:Then what we did is we took the Airtide avatar and we made that a $7 product, because we're not just crawling into, we're not just going to tell you like how other people to just do that. We also go in the psychology of the buyer, of what keeps them up at night or what matters to them or what doesn't matter. So we made that a $7 product. And then we took the five-star success blueprint. We made that a $27 product because these are leads, because we need, as a business, to know that if people are actually serious about learning this, or if they're just out there randomly accumulating all these things that are free and then never to look at them again, because sometimes, when everything is free, there's no value to it. So if I don't put value to something like that I mean this is literally $27 for a multimillion-dollar blueprint I mean, you see how easy this is for me to do. It's amazing, it's worth it. Four other things at me and I can come up with this.
Speaker 1:It's absolutely totally well worth it. I want to pivot into asking you another question about the current economic state as a business owner and what your thoughts are. Some will say that we're headed into a recession in 24. We're experiencing some challenges and some headwind. You're a successful business person and I like to get your feedback. What advice are you giving to any entrepreneur out there that is concerned about a recession? How should they manage an upcoming recession? Should there be one? Okay, should there be one, because no one knows for sure. Should there be one? How could or should one manage a recession as a business owner? What advice are you giving to someone out there that's concerned about that?
Speaker 2:That is super easy. If all your competitors are going to stop marketing and promoting themselves, what do you think you should do?
Speaker 1:Push, Push, push, push. Right now we're seeing that in my business. So in my business, because of interest rates we are seeing a lot of my competitors are gone. Yeah, they're scared.
Speaker 2:They're trying to get full-time jobs.
Speaker 1:They're scared, they're a lot of when I'm talking about on the flipper side and even on the apartment building side.
Speaker 2:Because they lost their shirt in 2008 already and they're not going to be doing this again.
Speaker 1:Yeah, so there's a lot of fear in the market. A lot of them are gone and we just pushed out a heavy marketing campaign. As a matter of fact, I'm hiring, we're hiring new people, we're bringing on new people, we're not contracting, we're actually expanding, and it's that. But it's to that old saying that Mr what's his name says when the market is greedy, be fearful. Or when people are fearful, be greedy. Warren Buffett says that Be greedy.
Speaker 1:And, yeah, it's easier said than done, though it takes mental practice and it takes listening to people like yourself being around people like myself, listening to people that have those experiences, because I look back at 2008 B and I think of all the opportunities that I missed during that time nine, 10, 11, 12, because of what I did not know and because of my fear and because I didn't have people like you around me or and I wasn't having conversations with intelligent people like yourself, or no.
Speaker 1:Information is amazing. Right now, I think we have over information and that could be a problem because it creates people freeze Because, like you said, are you just gathering information and doing nothing with it? So, so that that is what's your take on that? What is your take on those people that are, that are freezing right now, and they're hearing all the bad news as it pertains to just the economy, because it's really weird and just rates are high and have all of these issues. What are you telling them how to manage their mindset, along with what's happening in the market? And I'm going to end it with that question.
Speaker 2:Yeah, I think there's a couple of things. Another one like when I look at you know and I know you do syndicated deals in the commercial world you're only get financing for seven years. So if you can manage the financing now for the next seven years, your chances that the financing is going to be at better terms Then versus now. You already know you're going to come out ahead, but people are holding off because they wait for when the market is going to turn again before they get back in and then everybody's going to do it and then there's going to be massive competition and things are going to have a whole different spin to it. So I think there's all. There's a number one. There's a logical aspect of it where you have to learn what historically has happened, because the history repeats itself. It's just people are too dumb to look at what has happened or they don't want to learn from the past or go like, oh no, this is no different, it's exactly the same thing that it was.
Speaker 1:Yeah.
Speaker 2:Exactly same thing, like literally you can go and you can study a book that was written on what actually happened and how to avoid falling into the pitfalls, and then do exactly what somebody's figured it out like you do. So that's number one. Number two it is amazing to me on how the world is manifesting a recession.
Speaker 1:Mm-hmm.
Speaker 2:I mean, the number of people that believe in the recession is so staggering that we are, by the pure power of how many people are thinking about this is going to be a recession. We are actually going to create one if we don't stop with this nonsense. But then there is a counter force against it, because if you look at the market or just go in the Apple store for crying out loud and then tell me you go into your local Apple store and it does not look like they given things away for free, people are buying. People are buying. They are just buying things that matter to them right now. So that's where you go back to your five-star success blueprint and say is what I'm doing going to matter? Is this property deal positioned in such a way that it matters to people right now? And if it isn't, then it's not that you're in the wrong business, it's that your positioning is all wrong. That goes back to the value proposition who am I buying? Who am I selling to? What is their problem? Why am I selling it and what's the problem that I can solve? And then I have to put my deal together accordingly and then you have to learn on how to be really disciplined.
Speaker 2:Do not believe everything you think. Your mind is not always your friend, because we know in mindset work and I know you studied extensively, martin is that you get triggered by something that happened a long time ago that you do often not remember. And because you're so triggered, you go in a fear response. Fear is a vibration that runs at 140, whereas gratitude runs at 540, something like that. I had Joe Curry on my podcast and he came up with these frequency vibrations and he says well, when you're in gratitude you can't be in fear, but when you're in fear, you can't be in gratitude. So you have to shift to gratitude. So you are in that vibration, and I thought there was such a powerful thought. You are in charge of your thoughts. So your choice is to say what can I be in gratitude for and when I go there right now and the environment.
Speaker 2:No question has been more challenging. You have to be smarter, you have to be more nimble. The deals are not as juicy as they once were, but people are buying. They're just buying different things, so you need to adjust. And then, how do I get in gratitude? And my daughter had a baby a couple months ago and I remember this moment of what I felt when I saw the head first of doing birth, because my daughter had allowed me to be there for this unbelievable moment and just this visual image of my granddaughter being born feels my heart was so much love and so much gratitude that I have no other room for any other emotion. So you're going to have to find a thought that you can hold onto, that, when you go into these fear-based responses, that you can go and say, oh, I can overwrite that with an image so fast.
Speaker 1:I love that. You know I attended a Tony Robbins event in 2017. And I can't remember the guy. We did a meditation there and that's what I learned, what you just shared, and the meditation is a very interesting meditation that Tony walks us through and you put your hand in your heart and you think of three or five instances in your life that you're extremely grateful for, and you picture that moment and you just thank the universe, thank God, whatever you believe in, but that moment in your life and when you shift your state and your mindset to that moment, like you said, you cannot be in fear. It's literally impossible because you're filling your body with light and energy and a positive energy. That fear cannot come into your heart, but it's literally. You got to hold your hand in your heart and it's a little bit more than that and you imagine you like putting energy from your hands, from your heart, into the globe. It's a really, really cool meditation, but I'd love that you just said that. Thank you so much B for being here today and sharing with us. Man, I got so much and learned so much from you today. Thank you, thank you, thank you, and I'm sure my audience the audience got just as much value from this conversation we had.
Speaker 1:What I want to do now is I want to go into the untitled realm. So thank you, b. And in this part of the podcast I'm going to ask you a series of questions. One word answers you can justify. You don't have to. Whatever you want, whatever comes to mind, Go ahead, fire away, let's go.
Speaker 2:Entrepreneurship is a series of victories and mistakes. A million dollars is pocket change.
Speaker 1:I've always wanted to go to PG. Never underestimate the power of.
Speaker 2:A single mom that needs to get shit done in a short amount of time.
Speaker 1:I think the president right now is.
Speaker 2:Doing the best he can with what it got.
Speaker 1:It's a great statement. Family or business.
Speaker 2:Have fun. For me, I love so much what I do and because my family was a micro unit of two people, it's different for me because it could not have done the one without the other, so for me they're equal.
Speaker 1:Passion or stability. Passion Book smart or street smart?
Speaker 2:Oh, I'll hire somebody who's street smart any day over somebody who is who is book smart. I the, the, the. The bigger the scars, the better they will be, because they fight.
Speaker 1:Wine or beer, wine Skill or popularity.
Speaker 2:Oh, that is so good, because popularity right now Trump's skill. I would go for skill, though, but right now it's definitely popularity, so that would have to be a strategic decision, depending on on what I'm trying to do.
Speaker 1:More time or more money?
Speaker 2:More time.
Speaker 1:And lastly, success or happiness? Both, why not he? If people wanted to connect with you, they wanted to. I mean, they want. You gave us a bunch of stuff, but where do they start to connect with you to learn from you? Maybe they're like, hey, I want to learn from her. I, I don't know, are you coaching people? Maybe they you have any programs, I, they, they heard you here and they're like I have to spend time with this lady, I have to learn from her. Where do people find you? How do they do that? How do they connect with you?
Speaker 2:Yes. So, um, thank you for the opportunity. Before I go there, I want to make, uh, tell everybody please, wherever you pick up this podcast elite strategist, go there now and give Martin a five star and subscribe to the podcast and also do a comment, a review, and this matters so much because the algorithm picks it up with engagement, which is everything is measured by that, and then Martin can help more people with his elite strategies. So please do that before you do anything. Thank you, pete, thank you very much.
Speaker 1:You're welcome.
Speaker 2:And the second thing is so, if you've heard something, there's a couple of things you can do. So number one we talked about the Airtight Avatar, which you can find. At AirtightAvertarcom you can find the best successful brand. We offer 15-minute complimentary uncovering sessions. Make sure you mention this show.
Speaker 2:Just go to uncoveriesessioncom and say that you're coming from this show so you get priority treatment where we have a business growth advisor who'll be happy to talk to you about what's going on in your business and help you figure out what maybe your next best step is. If that's too early in the path for you, just go check us out at growtharchitectorbeartoscheletcom. We have a program called Turn your Talent Into a Business, which we've had over 22,000 people take, and that is a program where we really help you to flush out based up on what's very similar to what we talked about today. If you have this idea but you don't know how to build a business around it, I can help you with doing that. So just reach out to us, drop in the DM, say you heard it, share your takeaway and we'll be happy to take the conversation.
Speaker 1:I want to thank you for doing what you're doing. B Thank you so much for doing what you're doing. Guys, the show notes, all of that information is going to be in the show notes so you guys can just make it easy, just click. We're going to make sure that we put all of the, all of those the five-star success blueprint you talked about. We're going to make sure we add that in the show notes. We're going to make sure we put the growth block or quiz. That's a free one. You have all of those things that we talked about. We're going to make sure we put all of those links in the show notes for you guys to make it easier to find. B. We're going to put her website. We're going to put all of that. B.
Speaker 1:Thank you so much for what you're doing for making the world a better place. We need, we need you. This world needs you Seriously. The business world needs you, capitalism needs you, the free market needs you, what you're doing and the value you're bringing to the table. There's ideas out there in the world that can literally change the world, and we need people like you to help those things get flushed out and be bought to the marketplace, and I'm one of the.
Speaker 1:I'm one of the people that believe that it's the capitalism and capitalist society that solves the real big issues in the world. It's not government. That's where I stand on it. It's entrepreneurs like you and myself that come up with ideas and creative ideas that solve real issues in the world. Sickness and it's just sickness is poverty. It's the entrepreneurs that will solve those things. It's not my position. It's not governments. We need people, people like you, to help the world flush out those ideas, help bring people up to come and become entrepreneurs and just provide value in the marketplace. So, thank you, thank you, thank you. I really, really mean that I had a blast here, learning, listening to you and talking with you, spending some time with you today. Thank you for your feedback.
Speaker 2:Thank you so much. Thank you for having me. I had a blast.
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