From Awareness to Action: Guiding Clients Through the Consideration Stage

Now that buyers and sellers know who you are… what’s next? In this episode of the Brokers Open Podcast, we dive into the second stage of the marketing process: Consideration. This is where real estate agents win or lose the business—based on how well they communicate, nurture, and build trust.

💡 You’ll learn:

• What the Consideration phase actually looks like in real estate
• How to follow up without feeling “salesy”
• Simple ways to position yourself as the obvious choice
• How to use content, conversations, and social proof to move clients closer to a “yes”
• Mistakes agents make that stall momentum (and how to fix them)

If you're getting leads but not converting them, this episode is your game plan for bridging the gap between interest and decision.

👉 Want tools to help guide more clients to the finish line?

https://www.the-value-effect.com/bop-live-registration

Grab this free course about the 3 Marketing Stages:

https://tystkjx7exqwv6gdiyhe.app.clientclub.net/courses/offers/b3a8e16a-6bd9-405f-bae0-01885cd957b8

📩 Subscribe now and don’t miss the final part of this series—The Decision Phase!

#RealEstateMarketing #LeadConversion #ClientCommunication #RealEstateNurture #BrokersOpenPodcast