Voices of eCommerce
Do you want understand how eCommerce works? I’m professor John Drake of East Carolina University. My podcast “Voices of eCommerce” wants to build that understanding in the area I love most - eCommerce. In this podcast, I interview the people behind the scenes of eCommerce - the people that design, build, market, and run online, mobile, and social initiatives. These interviews ask about their careers, job roles, and the current state of eCommerce in business today.
Voices of eCommerce
Ep. 2 - Trey McIntyre, digital marketing at Adobe, Acxiom, and more
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John Drake
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Season 1
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Episode 2
In this interview, Trey McIntyre shares his history with Adobe, Acxiom, and the world of online marketing. In this wide ranging discussion, we hit on:
- History of Acxiom and its role in digital marketing
- Adobe's tools for digital marketing
- Selling digital marketing tools to businesses
- Digital marketing using anonymized and personalized data
- Finding the right place to work
- Choosing to go into management positions
- Five pieces of advice that digital marketers should consider
To learn more about e-commerce, buy my textbook:
eCommerce: A Stakeholder Approach
Learn more about me:
http://professordrake.com