Voices of eCommerce
Do you want understand how eCommerce works? I’m professor John Drake of East Carolina University. My podcast “Voices of eCommerce” wants to build that understanding in the area I love most - eCommerce. In this podcast, I interview the people behind the scenes of eCommerce - the people that design, build, market, and run online, mobile, and social initiatives. These interviews ask about their careers, job roles, and the current state of eCommerce in business today.
Voices of eCommerce
Ep. 8 - Graham Miller and Jennifer Anderson, directors at C Spire
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John Drake
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Season 1
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Episode 8
In this episode, we are joined by two directors at C Spire; Jennifer Anderson, director of marketing, and Graham Miller, director of digital transformation. We talk about:
- How C Spire transitioned from traditional retail to the digital environment
- The difference between digital marketing, media marketing, and marketing analytics
- How marketing moves customers to the digital environment
- Developing an organizational structure that supports digital marketing through strategy, management, and execution
- How marketing and digital initiatives vary widely between wireless, fiber, and B2B applications.
- How their Continuity of Operations plan helped guide C Spire through the COVID-19 pandemic
- How the pandemic super charged their eCommerce initiatives to help deal with lockdown and social distancing requirements.
- How virtual meetings helped maintain employee relations while working from home