Voices of eCommerce
Do you want understand how eCommerce works? I’m professor John Drake of East Carolina University. My podcast “Voices of eCommerce” wants to build that understanding in the area I love most - eCommerce. In this podcast, I interview the people behind the scenes of eCommerce - the people that design, build, market, and run online, mobile, and social initiatives. These interviews ask about their careers, job roles, and the current state of eCommerce in business today.
Voices of eCommerce
Ep. 11 - Harry Hawk with Doctible and Southwestern College on online lead generation
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John Drake
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Season 1
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Episode 11
In this episode, we chat with Harry Hawk, instructer at Southwestern College and lead generator at Doctible (doctible.com). During this conversation, we learn about:
- What is a "lead" and how Harry uses digital media to help find leads for medical offices
- HubSpot and their technological offerings
- Why I wrote my textbook
- How to get started in eCommerce and eBusiness
- How to get the most out of my textbook
- Digital deep funnel optimization
To learn more about eCommerce and how marketing plays a role, check out my textbook "eCommerce: A Stakeholder Approach" https://www.prospectpressvt.com/textbooks/drake-ecommerce-a-stakeholder-approach