Voices of eCommerce
Do you want understand how eCommerce works? I’m professor John Drake of East Carolina University. My podcast “Voices of eCommerce” wants to build that understanding in the area I love most - eCommerce. In this podcast, I interview the people behind the scenes of eCommerce - the people that design, build, market, and run online, mobile, and social initiatives. These interviews ask about their careers, job roles, and the current state of eCommerce in business today.
Voices of eCommerce
Ep. 12 - Fran Stacks of Wells Fargo on digital marketing
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John Drake
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Season 1
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Episode 12
In this episode, we talk with Fran Stacks, channel manager at Wells Fargo https://www.wellsfargo.com/. We talk about:
- What a channel manager does
- How ADA specifications impact web site design
- How the digital marketing has changed in the last 10 years
- How customer expectations have changed in the last 10 years
- What a Data Management Platform does
- and more...
To learn more about eCommerce and how marketing plays a role, check out my textbook "eCommerce: A Stakeholder Approach" https://www.prospectpressvt.com/textbooks/drake-ecommerce-a-stakeholder-approach