Why your Sales Emails Suck and How to Fix Them with Dave Rodenbaugh

103 - This week, we're going to dive into a crucial topic: how to make your emails suck less. This is the poetic and straight-to-the-point style of this week's guest, Dave Rodenbaugh!

You'll Learn

• Why Dr. Robert Cialdini's Influence: The Psychology of Persuasion is a must-read for all marketers
• What the Seven Principles of Persuasion are, and how to apply them to email marketing 
• How to maintain brand consistency across channels and messages
• How to use scarcity to your advantage to create a desire for your product

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