Email Einstein Ingenious eCommerce Email Marketing by Flowium

Why your Sales Emails Suck and How to Fix Them with Dave Rodenbaugh

July 05, 2022 Vira Sadlak Season 1 Episode 103
Email Einstein Ingenious eCommerce Email Marketing by Flowium
Why your Sales Emails Suck and How to Fix Them with Dave Rodenbaugh
Show Notes

103 - This week, we're going to dive into a crucial topic: how to make your emails suck less. This is the poetic and straight-to-the-point style of this week's guest, Dave Rodenbaugh!

You'll Learn

  • Why Dr. Robert Cialdini's Influence: The Psychology of Persuasion is a must-read for all marketers
  • What the Seven Principles of Persuasion are, and how to apply them to email marketing 
  • How to maintain brand consistency across channels and messages
  • How to use scarcity to your advantage to create a desire for your product