This vs. That: Guessing the Winning Options in A/B Tests

177 - Join our hosts, Vira and Andriy, as they play the A/B Test game guessing the winning options in our clients’ tests.

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You’ll Learn

• Discount vs. No discount in the hero image 
• One vs. two CTA buttons in opt-in forms
• Short- vs. long-form campaigns
• Dark vs. light mode for CTR
• Lifestyle vs. product images in the hero image
• An image of a model vs. the image of the brand’s CEO in an opt-in form
• The secret tool we’re testing at Flowium for A/B testing

Resources Mentioned in This Episode

• Email Marketing Audit
• Can you heatmap emails?
• RSVLTS

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