{"version":"1.0.0","segments":[{"speaker":"Vira","startTime":41.010000000000005,"endTime":42.81,"body":"Welcome back beautiful people"},{"speaker":"Vira","startTime":42.81,"endTime":42.81,"body":" "},{"speaker":"Vira","startTime":42.81,"endTime":44.290000000000006,"body":"of eCommerce to Email"},{"speaker":"Vira","startTime":44.290000000000006,"endTime":44.370000000000005,"body":" "},{"speaker":"Vira","startTime":44.370000000000005,"endTime":46.33,"body":"Einstein podcast. We're happy to"},{"speaker":"Vira","startTime":46.33,"endTime":46.33,"body":" "},{"speaker":"Vira","startTime":46.33,"endTime":48.28,"body":"have you here to discuss all"},{"speaker":"Vira","startTime":48.28,"endTime":48.35,"body":" "},{"speaker":"Vira","startTime":48.35,"endTime":49.95,"body":"all things transactional"},{"speaker":"Vira","startTime":49.95,"endTime":50.11,"body":" "},{"speaker":"Vira","startTime":50.11,"endTime":52.11,"body":"emails. But before we go there,"},{"speaker":"Vira","startTime":52.11,"endTime":52.19,"body":" "},{"speaker":"Vira","startTime":52.19,"endTime":54.19,"body":"Andriy, say hi. What's new and exciting"},{"speaker":"Vira","startTime":54.19,"endTime":54.19,"body":" "},{"speaker":"Vira","startTime":54.19,"endTime":55.95,"body":"with you? Hi Vera."},{"speaker":"Andriy","startTime":55.95,"endTime":57.870000000000005,"body":"Hi all listeners and followers"},{"speaker":"Andriy","startTime":57.870000000000005,"endTime":57.870000000000005,"body":" "},{"speaker":"Andriy","startTime":57.870000000000005,"endTime":59.150000000000006,"body":"of our podcast."},{"speaker":"Andriy","startTime":59.150000000000006,"endTime":60.19,"body":" "},{"speaker":"Andriy","startTime":60.19,"endTime":61.230000000000004,"body":"New and exciting?"},{"speaker":"Andriy","startTime":61.230000000000004,"endTime":62.11,"body":" "},{"speaker":"Andriy","startTime":62.11,"endTime":63.71000000000001,"body":"Not sure, like just working"},{"speaker":"Andriy","startTime":63.71000000000001,"endTime":63.790000000000006,"body":" "},{"speaker":"Andriy","startTime":63.790000000000006,"endTime":65.67,"body":"like lately. There's a lot"},{"speaker":"Andriy","startTime":65.67,"endTime":65.67,"body":" "},{"speaker":"Andriy","startTime":65.67,"endTime":67.59,"body":"of work in the company. Come on,"},{"speaker":"Vira","startTime":67.59,"endTime":69.47,"body":"you got yourself a new ring, Andriy. I"},{"speaker":"Vira","startTime":69.47,"endTime":69.47,"body":" "},{"speaker":"Vira","startTime":69.47,"endTime":71.35,"body":"think it's like worth bragging."},{"speaker":"Vira","startTime":71.35,"endTime":71.35,"body":" "},{"speaker":"Vira","startTime":71.35,"endTime":73.35,"body":"No, it's like we're like Oura"},{"speaker":"Vira","startTime":73.35,"endTime":73.35,"body":" "},{"speaker":"Vira","startTime":73.35,"endTime":75.14,"body":"Bodies now. Yeah,"},{"speaker":"Andriy","startTime":75.3,"endTime":76.9,"body":"I brag about it before."},{"speaker":"Andriy","startTime":76.9,"endTime":77.14,"body":" "},{"speaker":"Andriy","startTime":77.14,"endTime":78.94,"body":"By the way, I just got"},{"speaker":"Andriy","startTime":78.94,"endTime":78.94,"body":" "},{"speaker":"Andriy","startTime":78.94,"endTime":80.94,"body":"an idea. Maybe we should create a Slack"},{"speaker":"Andriy","startTime":80.94,"endTime":80.94,"body":" "},{"speaker":"Andriy","startTime":80.94,"endTime":82.78,"body":"channel at Florium. It have"},{"speaker":"Andriy","startTime":82.78,"endTime":82.78,"body":" "},{"speaker":"Andriy","startTime":82.78,"endTime":84.66000000000001,"body":"like Oura club and for people"},{"speaker":"Andriy","startTime":84.66000000000001,"endTime":84.66000000000001,"body":" "},{"speaker":"Andriy","startTime":84.66000000000001,"endTime":85.06,"body":"to choose"},{"speaker":"Andriy","startTime":85.06,"endTime":88.5,"body":" "},{"speaker":"Andriy","startTime":88.5,"endTime":90.34,"body":"to share their achievements."},{"speaker":"Vira","startTime":91.06,"endTime":92.78,"body":"For those of you guys who don't know what"},{"speaker":"Vira","startTime":92.78,"endTime":92.78,"body":" "},{"speaker":"Vira","startTime":92.78,"endTime":94.7,"body":"Oura Ring is, first of all are"},{"speaker":"Vira","startTime":94.7,"endTime":94.7,"body":" "},{"speaker":"Vira","startTime":94.7,"endTime":96.62,"body":"you been living under the rock? Like everyone"},{"speaker":"Vira","startTime":96.62,"endTime":96.62,"body":" "},{"speaker":"Vira","startTime":96.62,"endTime":98.06,"body":"knows what Oura Ring is. But"},{"speaker":"Vira","startTime":98.06,"endTime":98.06,"body":" "},{"speaker":"Vira","startTime":98.06,"endTime":99.94,"body":"seriously, Oura ring is like a"},{"speaker":"Vira","startTime":99.94,"endTime":100.37,"body":" "},{"speaker":"Vira","startTime":100.37,"endTime":102.37,"body":"another tracker that helps you"},{"speaker":"Vira","startTime":102.37,"endTime":102.37,"body":" "},{"speaker":"Vira","startTime":102.37,"endTime":104.05000000000001,"body":"track your sleep score."},{"speaker":"Vira","startTime":104.05000000000001,"endTime":104.21000000000001,"body":" "},{"speaker":"Vira","startTime":104.21000000000001,"endTime":105.97,"body":"So like the quality of the sleep"},{"speaker":"Vira","startTime":105.97,"endTime":105.97,"body":" "},{"speaker":"Vira","startTime":105.97,"endTime":107.41000000000001,"body":"and your health in general."},{"speaker":"Vira","startTime":107.41000000000001,"endTime":107.81,"body":" "},{"speaker":"Vira","startTime":107.81,"endTime":109.41000000000001,"body":"But I love your heart"},{"speaker":"Vira","startTime":109.41000000000001,"endTime":109.73,"body":" "},{"speaker":"Vira","startTime":109.73,"endTime":111.69,"body":"pretty not the bounce is that it's called"},{"speaker":"Vira","startTime":111.69,"endTime":111.69,"body":" "},{"speaker":"Vira","startTime":111.69,"endTime":112.53,"body":"the bounce rate."},{"speaker":"Vira","startTime":112.53,"endTime":115.33,"body":" "},{"speaker":"Vira","startTime":115.33,"endTime":117.13000000000001,"body":"It doesn't sound right,"},{"speaker":"Vira","startTime":117.13000000000001,"endTime":117.13000000000001,"body":" "},{"speaker":"Vira","startTime":117.13000000000001,"endTime":118.61,"body":"Andriy. It's like"},{"speaker":"Vira","startTime":118.61,"endTime":119.01,"body":" "},{"speaker":"Vira","startTime":119.01,"endTime":120.97,"body":"bounce rate of the heart. That's so I was"},{"speaker":"Andriy","startTime":120.97,"endTime":122.25,"body":"trying to relate it to email"},{"speaker":"Andriy","startTime":122.25,"endTime":122.25,"body":" "},{"speaker":"Andriy","startTime":122.25,"endTime":123.81,"body":"marketing. Please don't"},{"speaker":"Vira","startTime":124.29,"endTime":125.33,"body":"stressed me out."},{"speaker":"Vira","startTime":125.33,"endTime":126.84,"body":" "},{"speaker":"Vira","startTime":126.84,"endTime":128.8,"body":"So anyways, I love how"},{"speaker":"Vira","startTime":128.8,"endTime":128.8,"body":" "},{"speaker":"Vira","startTime":128.8,"endTime":130.52,"body":"much gamification"},{"speaker":"Vira","startTime":130.52,"endTime":130.52,"body":" "},{"speaker":"Vira","startTime":130.52,"endTime":132.48,"body":"they added to this to"},{"speaker":"Vira","startTime":132.48,"endTime":132.48,"body":" "},{"speaker":"Vira","startTime":132.48,"endTime":134.24,"body":"to their app. So they like"},{"speaker":"Vira","startTime":134.24,"endTime":134.24,"body":" "},{"speaker":"Vira","startTime":134.24,"endTime":136.07999999999998,"body":"track all kinds of things. They track"},{"speaker":"Vira","startTime":136.07999999999998,"endTime":136.07999999999998,"body":" "},{"speaker":"Vira","startTime":136.07999999999998,"endTime":137.92,"body":"how much stress you had, they track how"},{"speaker":"Vira","startTime":137.92,"endTime":137.92,"body":" "},{"speaker":"Vira","startTime":137.92,"endTime":139.8,"body":"much recovery time you had. So"},{"speaker":"Vira","startTime":139.8,"endTime":139.8,"body":" "},{"speaker":"Vira","startTime":139.8,"endTime":141.64,"body":"I'm in like this little competition"},{"speaker":"Vira","startTime":141.64,"endTime":141.64,"body":" "},{"speaker":"Vira","startTime":141.64,"endTime":143.48,"body":"with my husband who has like better"},{"speaker":"Vira","startTime":143.48,"endTime":143.48,"body":" "},{"speaker":"Vira","startTime":143.48,"endTime":145.36,"body":"scores on on everything. So"},{"speaker":"Vira","startTime":145.36,"endTime":145.36,"body":" "},{"speaker":"Vira","startTime":145.36,"endTime":147.16,"body":"that it's been fun. It's been fun."},{"speaker":"Andriy","startTime":147.48000000000002,"endTime":149.48000000000002,"body":"Cool. Are you signed up for their"},{"speaker":"Andriy","startTime":149.48000000000002,"endTime":149.48000000000002,"body":" "},{"speaker":"Andriy","startTime":149.48000000000002,"endTime":151.36,"body":"emails? I"},{"speaker":"Vira","startTime":151.36,"endTime":153.32,"body":"used to but I unsubscribed so."},{"speaker":"Vira","startTime":153.32,"endTime":154.24,"body":" "},{"speaker":"Vira","startTime":154.24,"endTime":155.96,"body":"Why? Because I"},{"speaker":"Andriy","startTime":155.96,"endTime":157.52,"body":"love their onboarding"},{"speaker":"Andriy","startTime":157.52,"endTime":158.16,"body":" "},{"speaker":"Andriy","startTime":158.16,"endTime":159.76,"body":"emails. Like welcome flow."},{"speaker":"Vira","startTime":160.0,"endTime":161.96,"body":"Oh yeah, yeah, I received that back"},{"speaker":"Vira","startTime":161.96,"endTime":161.96,"body":" "},{"speaker":"Vira","startTime":161.96,"endTime":163.84,"body":"in the day but then I got"},{"speaker":"Vira","startTime":163.84,"endTime":164.0,"body":" "},{"speaker":"Vira","startTime":164.0,"endTime":165.96,"body":"pro and I unsubscribed. I just"},{"speaker":"Andriy","startTime":165.96,"endTime":167.12,"body":"want to share because"},{"speaker":"Andriy","startTime":167.12,"endTime":168.0,"body":" "},{"speaker":"Andriy","startTime":168.0,"endTime":169.8,"body":"it's very cool from email marketing"},{"speaker":"Andriy","startTime":169.8,"endTime":169.8,"body":" "},{"speaker":"Andriy","startTime":169.8,"endTime":171.8,"body":"perspective. Especially when you have"},{"speaker":"Andriy","startTime":171.8,"endTime":171.8,"body":" "},{"speaker":"Andriy","startTime":171.8,"endTime":173.6,"body":"something similar user for"},{"speaker":"Andriy","startTime":173.6,"endTime":173.6,"body":" "},{"speaker":"Andriy","startTime":173.6,"endTime":175.56,"body":"shipping and actually it might"},{"speaker":"Andriy","startTime":175.56,"endTime":175.56,"body":" "},{"speaker":"Andriy","startTime":175.56,"endTime":177.36,"body":"be related to transactional email."},{"speaker":"Andriy","startTime":177.36,"endTime":177.52,"body":" "},{"speaker":"Andriy","startTime":177.52,"endTime":179.12,"body":"So you see the timeline"},{"speaker":"Andriy","startTime":179.12,"endTime":179.52,"body":" "},{"speaker":"Andriy","startTime":179.52,"endTime":181.32,"body":"and the day number"},{"speaker":"Andriy","startTime":181.32,"endTime":181.32,"body":" "},{"speaker":"Andriy","startTime":181.32,"endTime":182.96,"body":"one. This is where I'm"},{"speaker":"Andriy","startTime":182.96,"endTime":182.96,"body":" "},{"speaker":"Andriy","startTime":182.96,"endTime":184.76,"body":"activated and I see the next"},{"speaker":"Andriy","startTime":184.76,"endTime":184.76,"body":" "},{"speaker":"Andriy","startTime":184.76,"endTime":185.99,"body":"milestone, day 15"},{"speaker":"Andriy","startTime":185.99,"endTime":186.70000000000002,"body":" "},{"speaker":"Andriy","startTime":186.70000000000002,"endTime":188.66,"body":"and they are showing me where I"},{"speaker":"Andriy","startTime":188.66,"endTime":188.66,"body":" "},{"speaker":"Andriy","startTime":188.66,"endTime":190.46,"body":"am and day 30 and"},{"speaker":"Andriy","startTime":190.46,"endTime":190.46,"body":" "},{"speaker":"Andriy","startTime":190.46,"endTime":192.38,"body":"day 45. So when I receive this"},{"speaker":"Andriy","startTime":192.38,"endTime":192.38,"body":" "},{"speaker":"Andriy","startTime":192.38,"endTime":194.3,"body":"kind of email, you know like"},{"speaker":"Andriy","startTime":194.3,"endTime":194.46,"body":" "},{"speaker":"Andriy","startTime":194.46,"endTime":196.3,"body":"sometimes some brands say it's like oh,"},{"speaker":"Andriy","startTime":196.3,"endTime":196.46,"body":" "},{"speaker":"Andriy","startTime":196.46,"endTime":197.94,"body":"we hate sending too many"},{"speaker":"Andriy","startTime":197.94,"endTime":197.94,"body":" "},{"speaker":"Andriy","startTime":197.94,"endTime":199.78,"body":"emails. But when you give people"},{"speaker":"Andriy","startTime":199.78,"endTime":199.78,"body":" "},{"speaker":"Andriy","startTime":199.78,"endTime":201.34,"body":"this timeline, you"},{"speaker":"Andriy","startTime":201.34,"endTime":201.899,"body":" "},{"speaker":"Andriy","startTime":201.899,"endTime":203.86,"body":"kind of giving yourself a"},{"speaker":"Andriy","startTime":203.86,"endTime":203.86,"body":" "},{"speaker":"Andriy","startTime":203.86,"endTime":205.5,"body":"reason to send them email almost"},{"speaker":"Andriy","startTime":205.5,"endTime":205.58,"body":" "},{"speaker":"Andriy","startTime":205.58,"endTime":207.34,"body":"every day with update and"},{"speaker":"Andriy","startTime":207.34,"endTime":207.34,"body":" "},{"speaker":"Andriy","startTime":207.34,"endTime":208.46,"body":"maybe provide some"},{"speaker":"Andriy","startTime":208.46,"endTime":208.62,"body":" "},{"speaker":"Andriy","startTime":208.62,"endTime":210.06,"body":"additional information"},{"speaker":"Andriy","startTime":210.06,"endTime":210.62,"body":" "},{"speaker":"Andriy","startTime":210.62,"endTime":212.54,"body":"about your tool. And"},{"speaker":"Andriy","startTime":212.54,"endTime":212.91,"body":" "},{"speaker":"Andriy","startTime":212.91,"endTime":214.75,"body":"the cool feature that I just found out"},{"speaker":"Andriy","startTime":214.75,"endTime":214.75,"body":" "},{"speaker":"Andriy","startTime":214.75,"endTime":216.67000000000002,"body":"actually from you, this"},{"speaker":"Andriy","startTime":216.67000000000002,"endTime":216.99,"body":" "},{"speaker":"Andriy","startTime":216.99,"endTime":218.91,"body":"ring has a stress level"},{"speaker":"Andriy","startTime":218.91,"endTime":219.31,"body":" "},{"speaker":"Andriy","startTime":219.31,"endTime":221.19,"body":"monitor and it start"},{"speaker":"Andriy","startTime":221.19,"endTime":221.19,"body":" "},{"speaker":"Andriy","startTime":221.19,"endTime":222.75,"body":"working for me only just"},{"speaker":"Andriy","startTime":222.75,"endTime":223.31,"body":" "},{"speaker":"Andriy","startTime":223.31,"endTime":225.19,"body":"today. Yeah, it's like I think it's"},{"speaker":"Vira","startTime":225.19,"endTime":226.95000000000002,"body":"after the two weeks. Yeah, they're like"},{"speaker":"Vira","startTime":226.95000000000002,"endTime":226.95000000000002,"body":" "},{"speaker":"Vira","startTime":226.95000000000002,"endTime":228.71,"body":"collecting data about you. So like"},{"speaker":"Vira","startTime":228.71,"endTime":228.71,"body":" "},{"speaker":"Vira","startTime":228.71,"endTime":230.55,"body":"after two weeks you get all of this like"},{"speaker":"Vira","startTime":230.55,"endTime":230.55,"body":" "},{"speaker":"Vira","startTime":230.55,"endTime":232.55,"body":"cool features. And like"},{"speaker":"Vira","startTime":232.55,"endTime":232.55,"body":" "},{"speaker":"Vira","startTime":232.55,"endTime":234.55,"body":"when I first got oura ring it was like three"},{"speaker":"Vira","startTime":234.55,"endTime":234.55,"body":" "},{"speaker":"Vira","startTime":234.55,"endTime":236.39000000000001,"body":"years ago so I got the old one."},{"speaker":"Vira","startTime":236.39000000000001,"endTime":236.39000000000001,"body":" "},{"speaker":"Vira","startTime":236.39000000000001,"endTime":238.27,"body":"So their features"},{"speaker":"Vira","startTime":238.27,"endTime":238.27,"body":" "},{"speaker":"Vira","startTime":238.27,"endTime":239.99,"body":"were not as advanced as now and their"},{"speaker":"Vira","startTime":239.99,"endTime":239.99,"body":" "},{"speaker":"Vira","startTime":239.99,"endTime":241.87,"body":"welcome sequence was very simple. So"},{"speaker":"Vira","startTime":241.87,"endTime":241.87,"body":" "},{"speaker":"Vira","startTime":241.87,"endTime":243.71,"body":"I'm almost like thinking of"},{"speaker":"Vira","startTime":243.71,"endTime":244.03,"body":" "},{"speaker":"Vira","startTime":244.03,"endTime":246.01,"body":"upgrading now and then I'm going"},{"speaker":"Vira","startTime":246.01,"endTime":246.01,"body":" "},{"speaker":"Vira","startTime":246.01,"endTime":247.77,"body":"to be able to get this like new"},{"speaker":"Vira","startTime":247.77,"endTime":247.77,"body":" "},{"speaker":"Vira","startTime":247.77,"endTime":249.61,"body":"cool email sequence. But"},{"speaker":"Vira","startTime":249.61,"endTime":249.61,"body":" "},{"speaker":"Vira","startTime":249.61,"endTime":251.37,"body":"thank you so much for sharing that. It actually"},{"speaker":"Vira","startTime":251.37,"endTime":251.45000000000002,"body":" "},{"speaker":"Vira","startTime":251.45000000000002,"endTime":253.25,"body":"kind of coincides with the topic of"},{"speaker":"Vira","startTime":253.25,"endTime":253.25,"body":" "},{"speaker":"Vira","startTime":253.25,"endTime":255.25,"body":"the of the podcast that we have"},{"speaker":"Vira","startTime":255.25,"endTime":255.25,"body":" "},{"speaker":"Vira","startTime":255.25,"endTime":257.13,"body":"today because today we will be talking"},{"speaker":"Vira","startTime":257.13,"endTime":257.61,"body":" "},{"speaker":"Vira","startTime":257.61,"endTime":259.53,"body":"about transactional emails."},{"speaker":"Vira","startTime":259.53,"endTime":259.69,"body":" "},{"speaker":"Vira","startTime":259.69,"endTime":261.28999999999996,"body":"Transactional emails are basically the"},{"speaker":"Vira","startTime":261.28999999999996,"endTime":261.28999999999996,"body":" "},{"speaker":"Vira","startTime":261.28999999999996,"endTime":263.05,"body":"emails that make sure that your business"},{"speaker":"Vira","startTime":263.05,"endTime":263.05,"body":" "},{"speaker":"Vira","startTime":263.05,"endTime":265.01,"body":"runs smoothly. So Andriy will"},{"speaker":"Vira","startTime":265.01,"endTime":265.01,"body":" "},{"speaker":"Vira","startTime":265.01,"endTime":266.89,"body":"explain in a moment what it is."},{"speaker":"Vira","startTime":266.89,"endTime":267.05,"body":" "},{"speaker":"Vira","startTime":267.05,"endTime":268.89,"body":"But basically for you to"},{"speaker":"Vira","startTime":268.89,"endTime":269.05,"body":" "},{"speaker":"Vira","startTime":269.05,"endTime":270.84999999999997,"body":"give you some stats turned out that"},{"speaker":"Vira","startTime":270.84999999999997,"endTime":270.84999999999997,"body":" "},{"speaker":"Vira","startTime":270.84999999999997,"endTime":272.65,"body":"transactional emails get four to"},{"speaker":"Vira","startTime":272.65,"endTime":272.65,"body":" "},{"speaker":"Vira","startTime":272.65,"endTime":274.41,"body":"eight more opens and clicks"},{"speaker":"Vira","startTime":274.41,"endTime":274.41,"body":" "},{"speaker":"Vira","startTime":274.41,"endTime":276.39,"body":"than regular marketing emails, which"},{"speaker":"Vira","startTime":276.39,"endTime":276.39,"body":" "},{"speaker":"Vira","startTime":276.39,"endTime":278.31,"body":"is expected kind of. I know I do"},{"speaker":"Vira","startTime":278.31,"endTime":278.31,"body":" "},{"speaker":"Vira","startTime":278.31,"endTime":279.87,"body":"open this emails all the time."},{"speaker":"Vira","startTime":279.87,"endTime":280.27,"body":" "},{"speaker":"Vira","startTime":280.27,"endTime":281.95,"body":"And what is interesting, they do"},{"speaker":"Vira","startTime":281.95,"endTime":281.95,"body":" "},{"speaker":"Vira","startTime":281.95,"endTime":283.63,"body":"drive revenue as well, which was"},{"speaker":"Vira","startTime":283.63,"endTime":283.63,"body":" "},{"speaker":"Vira","startTime":283.63,"endTime":285.47,"body":"unexpected to me. And"},{"speaker":"Vira","startTime":285.47,"endTime":285.79,"body":" "},{"speaker":"Vira","startTime":285.79,"endTime":287.67,"body":"actually per recipient they"},{"speaker":"Vira","startTime":287.67,"endTime":287.67,"body":" "},{"speaker":"Vira","startTime":287.67,"endTime":289.51,"body":"drive six times more revenue than"},{"speaker":"Vira","startTime":289.51,"endTime":289.51,"body":" "},{"speaker":"Vira","startTime":289.51,"endTime":291.23,"body":"just like a regular email."},{"speaker":"Vira","startTime":291.23,"endTime":291.39,"body":" "},{"speaker":"Vira","startTime":291.39,"endTime":293.23,"body":"Crazy, right? It's like to me"},{"speaker":"Vira","startTime":293.23,"endTime":293.23,"body":" "},{"speaker":"Vira","startTime":293.23,"endTime":294.95,"body":"it was insane to think that"},{"speaker":"Vira","startTime":294.95,"endTime":294.95,"body":" "},{"speaker":"Vira","startTime":294.95,"endTime":296.27,"body":"this emails are so"},{"speaker":"Vira","startTime":296.27,"endTime":296.51,"body":" "},{"speaker":"Vira","startTime":296.51,"endTime":298.23,"body":"powerful. But before we"},{"speaker":"Vira","startTime":298.23,"endTime":298.23,"body":" "},{"speaker":"Vira","startTime":298.23,"endTime":300.11,"body":"dive in Andriy, let's go to"},{"speaker":"Vira","startTime":300.11,"endTime":300.11,"body":" "},{"speaker":"Vira","startTime":300.11,"endTime":301.67,"body":"the basics. When we say like"},{"speaker":"Vira","startTime":301.67,"endTime":301.67,"body":" "},{"speaker":"Vira","startTime":301.67,"endTime":303.21,"body":"transactional emails, what"},{"speaker":"Vira","startTime":303.21,"endTime":303.21,"body":" "},{"speaker":"Vira","startTime":303.21,"endTime":304.69,"body":"exactly are we talking about?"},{"speaker":"Andriy","startTime":306.29,"endTime":308.17,"body":"So transactional emails are like"},{"speaker":"Andriy","startTime":308.17,"endTime":308.17,"body":" "},{"speaker":"Andriy","startTime":308.17,"endTime":310.13,"body":"automated emails triggered by"},{"speaker":"Andriy","startTime":310.13,"endTime":310.21,"body":" "},{"speaker":"Andriy","startTime":310.21,"endTime":312.09000000000003,"body":"users action or behavior"},{"speaker":"Andriy","startTime":312.09000000000003,"endTime":312.09000000000003,"body":" "},{"speaker":"Andriy","startTime":312.09000000000003,"endTime":313.65,"body":"which involves some kind of"},{"speaker":"Andriy","startTime":313.65,"endTime":313.65,"body":" "},{"speaker":"Andriy","startTime":313.65,"endTime":315.65,"body":"transaction. They are"},{"speaker":"Andriy","startTime":315.65,"endTime":315.65,"body":" "},{"speaker":"Andriy","startTime":315.65,"endTime":317.57,"body":"sent with the purpose of providing"},{"speaker":"Andriy","startTime":317.57,"endTime":317.57,"body":" "},{"speaker":"Andriy","startTime":317.57,"endTime":319.37,"body":"information specific to the"},{"speaker":"Andriy","startTime":319.37,"endTime":319.37,"body":" "},{"speaker":"Andriy","startTime":319.37,"endTime":321.29,"body":"user. Sorry, I'm taking"},{"speaker":"Andriy","startTime":321.29,"endTime":321.29,"body":" "},{"speaker":"Andriy","startTime":321.29,"endTime":323.01,"body":"back not to transaction"},{"speaker":"Andriy","startTime":323.01,"endTime":323.01,"body":" "},{"speaker":"Andriy","startTime":323.01,"endTime":324.93,"body":"but specific to the user."},{"speaker":"Andriy","startTime":324.93,"endTime":325.09000000000003,"body":" "},{"speaker":"Andriy","startTime":325.09000000000003,"endTime":326.69,"body":"It can be password"},{"speaker":"Andriy","startTime":326.69,"endTime":326.69,"body":" "},{"speaker":"Andriy","startTime":326.69,"endTime":328.65,"body":"reset, you place an order"},{"speaker":"Andriy","startTime":328.65,"endTime":328.65,"body":" "},{"speaker":"Andriy","startTime":328.65,"endTime":329.73,"body":"and you receive"},{"speaker":"Andriy","startTime":329.73,"endTime":330.29,"body":" "},{"speaker":"Andriy","startTime":330.29,"endTime":331.73,"body":"receive a receipt."},{"speaker":"Andriy","startTime":331.73,"endTime":332.13,"body":" "},{"speaker":"Andriy","startTime":332.13,"endTime":334.01,"body":"Your order is delayed."},{"speaker":"Andriy","startTime":334.01,"endTime":334.01,"body":" "},{"speaker":"Andriy","startTime":334.01,"endTime":335.67,"body":"Let's say in the"},{"speaker":"Andriy","startTime":335.67,"endTime":335.67,"body":" "},{"speaker":"Andriy","startTime":335.67,"endTime":337.47,"body":"shipping process your order"},{"speaker":"Andriy","startTime":337.47,"endTime":337.47,"body":" "},{"speaker":"Andriy","startTime":337.47,"endTime":339.47,"body":"got cancelled, you got refund"},{"speaker":"Andriy","startTime":339.47,"endTime":339.47,"body":" "},{"speaker":"Andriy","startTime":339.47,"endTime":341.47,"body":"and stuff like that. Or maybe you"},{"speaker":"Andriy","startTime":341.47,"endTime":341.47,"body":" "},{"speaker":"Andriy","startTime":341.47,"endTime":343.39,"body":"got the. Actually it's another"},{"speaker":"Andriy","startTime":343.39,"endTime":343.39,"body":" "},{"speaker":"Andriy","startTime":343.39,"endTime":344.83,"body":"ordering example."},{"speaker":"Andriy","startTime":344.83,"endTime":345.15,"body":" "},{"speaker":"Andriy","startTime":345.15,"endTime":346.35,"body":"So a friend"},{"speaker":"Andriy","startTime":346.35,"endTime":346.59000000000003,"body":" "},{"speaker":"Andriy","startTime":346.59000000000003,"endTime":348.55,"body":"gifted to me for my birthday this"},{"speaker":"Andriy","startTime":348.55,"endTime":348.55,"body":" "},{"speaker":"Andriy","startTime":348.55,"endTime":350.51,"body":"ring but the size was"},{"speaker":"Andriy","startTime":350.51,"endTime":350.75,"body":" "},{"speaker":"Andriy","startTime":350.75,"endTime":352.67,"body":"too small so"},{"speaker":"Andriy","startTime":352.67,"endTime":352.67,"body":" "},{"speaker":"Andriy","startTime":352.67,"endTime":354.15,"body":"I went through the process of"},{"speaker":"Andriy","startTime":354.15,"endTime":354.15,"body":" "},{"speaker":"Andriy","startTime":354.15,"endTime":356.11,"body":"exchanging online and I received"},{"speaker":"Andriy","startTime":356.11,"endTime":356.11,"body":" "},{"speaker":"Andriy","startTime":356.11,"endTime":357.95,"body":"that email confirmation"},{"speaker":"Andriy","startTime":357.95,"endTime":357.95,"body":" "},{"speaker":"Andriy","startTime":357.95,"endTime":359.75,"body":"that it's exchanged in"},{"speaker":"Andriy","startTime":359.75,"endTime":359.75,"body":" "},{"speaker":"Andriy","startTime":359.75,"endTime":361.51,"body":"process and now I need to ship it"},{"speaker":"Andriy","startTime":361.51,"endTime":361.51,"body":" "},{"speaker":"Andriy","startTime":361.51,"endTime":363.23,"body":"and they send me the label."},{"speaker":"Andriy","startTime":363.23,"endTime":363.55,"body":" "},{"speaker":"Andriy","startTime":363.55,"endTime":365.27,"body":"So those are transactional"},{"speaker":"Andriy","startTime":365.27,"endTime":365.27,"body":" "},{"speaker":"Andriy","startTime":365.27,"endTime":367.05,"body":"emails. And one important thing,"},{"speaker":"Andriy","startTime":367.05,"endTime":367.21,"body":" "},{"speaker":"Andriy","startTime":367.21,"endTime":369.13,"body":"people cannot unsubscribe"},{"speaker":"Andriy","startTime":369.13,"endTime":369.37,"body":" "},{"speaker":"Andriy","startTime":369.37,"endTime":370.97,"body":"from transactional emails."},{"speaker":"Andriy","startTime":370.97,"endTime":371.05,"body":" "},{"speaker":"Andriy","startTime":371.05,"endTime":373.05,"body":"And at the bottom there's no"},{"speaker":"Andriy","startTime":373.05,"endTime":373.05,"body":" "},{"speaker":"Andriy","startTime":373.05,"endTime":374.97,"body":"like unsubscribe link"},{"speaker":"Andriy","startTime":374.97,"endTime":375.05,"body":" "},{"speaker":"Andriy","startTime":375.05,"endTime":376.89,"body":"because it's the purpose of that"},{"speaker":"Andriy","startTime":376.89,"endTime":376.89,"body":" "},{"speaker":"Andriy","startTime":376.89,"endTime":378.73,"body":"email not to market to people."},{"speaker":"Andriy","startTime":378.73,"endTime":379.13,"body":" "},{"speaker":"Andriy","startTime":379.13,"endTime":381.05,"body":"The purpose of the email to"},{"speaker":"Andriy","startTime":381.05,"endTime":381.05,"body":" "},{"speaker":"Andriy","startTime":381.05,"endTime":382.49,"body":"inform them about"},{"speaker":"Andriy","startTime":382.49,"endTime":382.569,"body":" "},{"speaker":"Andriy","startTime":382.569,"endTime":384.25,"body":"specific either transaction"},{"speaker":"Andriy","startTime":384.25,"endTime":384.25,"body":" "},{"speaker":"Andriy","startTime":384.25,"endTime":385.13,"body":"or action"},{"speaker":"Andriy","startTime":385.13,"endTime":386.09000000000003,"body":" "},{"speaker":"Andriy","startTime":386.09000000000003,"endTime":387.97,"body":"related based on their kind of"},{"speaker":"Andriy","startTime":387.97,"endTime":387.97,"body":" "},{"speaker":"Andriy","startTime":387.97,"endTime":389.85,"body":"request. But that's the beauty"},{"speaker":"Vira","startTime":389.85,"endTime":391.65,"body":"of this emails. First of all, they do"},{"speaker":"Vira","startTime":391.65,"endTime":391.65,"body":" "},{"speaker":"Vira","startTime":391.65,"endTime":393.49,"body":"get, as we already said, the highest"},{"speaker":"Vira","startTime":393.49,"endTime":393.49,"body":" "},{"speaker":"Vira","startTime":393.49,"endTime":395.41,"body":"engagement because like when I"},{"speaker":"Vira","startTime":395.41,"endTime":395.41,"body":" "},{"speaker":"Vira","startTime":395.41,"endTime":397.21,"body":"get the notification, like hey,"},{"speaker":"Vira","startTime":397.21,"endTime":397.21,"body":" "},{"speaker":"Vira","startTime":397.21,"endTime":398.99,"body":"your package has shipped or"},{"speaker":"Vira","startTime":398.99,"endTime":398.99,"body":" "},{"speaker":"Vira","startTime":398.99,"endTime":400.39,"body":"something, I will open this"},{"speaker":"Vira","startTime":400.39,"endTime":400.63,"body":" "},{"speaker":"Vira","startTime":400.63,"endTime":402.39,"body":"email. Like for sure I will open"},{"speaker":"Vira","startTime":402.39,"endTime":402.39,"body":" "},{"speaker":"Vira","startTime":402.39,"endTime":404.39,"body":"it and I can't unsubscribe from it."},{"speaker":"Vira","startTime":404.39,"endTime":404.71,"body":" "},{"speaker":"Vira","startTime":404.71,"endTime":406.71,"body":"So it's kind of like a gray area. But a lot"},{"speaker":"Vira","startTime":406.71,"endTime":406.71,"body":" "},{"speaker":"Vira","startTime":406.71,"endTime":408.03000000000003,"body":"of brands use this"},{"speaker":"Vira","startTime":408.03000000000003,"endTime":408.03000000000003,"body":" "},{"speaker":"Vira","startTime":408.03000000000003,"endTime":409.75,"body":"transactional emails to"},{"speaker":"Vira","startTime":409.75,"endTime":409.83,"body":" "},{"speaker":"Vira","startTime":409.83,"endTime":411.71,"body":"market some aspects of their business"},{"speaker":"Vira","startTime":411.71,"endTime":411.71,"body":" "},{"speaker":"Vira","startTime":411.71,"endTime":412.15,"body":"as well."},{"speaker":"Vira","startTime":412.15,"endTime":413.51,"body":" "},{"speaker":"Vira","startTime":413.51,"endTime":414.99,"body":"It's not necessarily marketing."},{"speaker":"Andriy","startTime":414.99,"endTime":416.75,"body":"20%, I think"},{"speaker":"Andriy","startTime":416.75,"endTime":416.75,"body":" "},{"speaker":"Andriy","startTime":416.75,"endTime":418.47,"body":"20% of the email only."},{"speaker":"Vira","startTime":418.79,"endTime":420.51,"body":"And it's not even"},{"speaker":"Vira","startTime":420.51,"endTime":420.51,"body":" "},{"speaker":"Vira","startTime":420.51,"endTime":422.43,"body":"like marketing marketing like a"},{"speaker":"Vira","startTime":422.43,"endTime":422.43,"body":" "},{"speaker":"Vira","startTime":422.43,"endTime":424.43,"body":"direct marketing. It's more like an educational"},{"speaker":"Vira","startTime":424.43,"endTime":424.43,"body":" "},{"speaker":"Vira","startTime":424.43,"endTime":426.35,"body":"aspect. Like from my experience that's what I see"},{"speaker":"Vira","startTime":426.35,"endTime":426.35,"body":" "},{"speaker":"Vira","startTime":426.35,"endTime":428.35,"body":"like hey, like subscribe to"},{"speaker":"Vira","startTime":428.35,"endTime":428.35,"body":" "},{"speaker":"Vira","startTime":428.35,"endTime":430.23,"body":"like this app or like our app"},{"speaker":"Vira","startTime":430.23,"endTime":430.45,"body":" "},{"speaker":"Vira","startTime":430.45,"endTime":432.33,"body":"if they're like in some kind of fashion"},{"speaker":"Vira","startTime":432.33,"endTime":432.33,"body":" "},{"speaker":"Vira","startTime":432.33,"endTime":434.33,"body":"industry or something or yeah,"},{"speaker":"Vira","startTime":434.33,"endTime":434.33,"body":" "},{"speaker":"Vira","startTime":434.33,"endTime":436.13,"body":"I might. Be wrong, but you."},{"speaker":"Andriy","startTime":436.37,"endTime":437.89,"body":"The marketing message"},{"speaker":"Andriy","startTime":437.89,"endTime":437.89,"body":" "},{"speaker":"Andriy","startTime":437.89,"endTime":439.89,"body":"cannot be bigger"},{"speaker":"Andriy","startTime":439.89,"endTime":439.89,"body":" "},{"speaker":"Andriy","startTime":439.89,"endTime":441.89,"body":"than 20% of the"},{"speaker":"Andriy","startTime":441.89,"endTime":442.05,"body":" "},{"speaker":"Andriy","startTime":442.05,"endTime":444.05,"body":"whole transactional email."},{"speaker":"Andriy","startTime":444.05,"endTime":444.37,"body":" "},{"speaker":"Andriy","startTime":444.37,"endTime":446.33,"body":"So I'm not sure how they calculated. They"},{"speaker":"Andriy","startTime":446.33,"endTime":446.33,"body":" "},{"speaker":"Andriy","startTime":446.33,"endTime":448.33,"body":"probably like the real estate"},{"speaker":"Andriy","startTime":448.33,"endTime":448.33,"body":" "},{"speaker":"Andriy","startTime":448.33,"endTime":450.21,"body":"of the entire email. And 20%"},{"speaker":"Andriy","startTime":450.21,"endTime":450.21,"body":" "},{"speaker":"Andriy","startTime":450.21,"endTime":451.97,"body":"should not be bigger than"},{"speaker":"Andriy","startTime":451.97,"endTime":451.97,"body":" "},{"speaker":"Andriy","startTime":451.97,"endTime":453.93,"body":"20%. So technically you can"},{"speaker":"Andriy","startTime":453.93,"endTime":453.93,"body":" "},{"speaker":"Andriy","startTime":453.93,"endTime":455.49,"body":"include some kind of banner."},{"speaker":"Andriy","startTime":455.49,"endTime":455.81,"body":" "},{"speaker":"Andriy","startTime":455.81,"endTime":457.81,"body":"Also the interesting thing you just said"},{"speaker":"Andriy","startTime":457.81,"endTime":458.77,"body":" "},{"speaker":"Andriy","startTime":458.77,"endTime":460.73,"body":"that this kind of emails"},{"speaker":"Andriy","startTime":460.73,"endTime":460.73,"body":" "},{"speaker":"Andriy","startTime":460.73,"endTime":462.73,"body":"generate revenue. That's why"},{"speaker":"Andriy","startTime":462.73,"endTime":462.73,"body":" "},{"speaker":"Andriy","startTime":462.73,"endTime":464.45,"body":"I personally love"},{"speaker":"Andriy","startTime":464.45,"endTime":464.45,"body":" "},{"speaker":"Andriy","startTime":464.45,"endTime":466.33,"body":"when brands transition all"},{"speaker":"Andriy","startTime":466.33,"endTime":466.33,"body":" "},{"speaker":"Andriy","startTime":466.33,"endTime":467.97,"body":"the transactional emails to"},{"speaker":"Andriy","startTime":467.97,"endTime":467.97,"body":" "},{"speaker":"Andriy","startTime":467.97,"endTime":469.85,"body":"Klaviyo. Because in Klaviyo"},{"speaker":"Andriy","startTime":469.85,"endTime":469.85,"body":" "},{"speaker":"Andriy","startTime":469.85,"endTime":471.49,"body":"it's easy to analyze"},{"speaker":"Andriy","startTime":471.49,"endTime":471.81,"body":" "},{"speaker":"Andriy","startTime":471.81,"endTime":473.57,"body":"conversion, easy to analyze"},{"speaker":"Andriy","startTime":473.57,"endTime":473.81,"body":" "},{"speaker":"Andriy","startTime":473.81,"endTime":474.69,"body":"how much money"},{"speaker":"Andriy","startTime":474.69,"endTime":475.57,"body":" "},{"speaker":"Andriy","startTime":475.57,"endTime":477.57,"body":"that email brought versus"},{"speaker":"Andriy","startTime":477.57,"endTime":477.57,"body":" "},{"speaker":"Andriy","startTime":477.57,"endTime":479.53000000000003,"body":"keeping that in Shopify or your"},{"speaker":"Andriy","startTime":479.53000000000003,"endTime":479.53000000000003,"body":" "},{"speaker":"Andriy","startTime":479.53000000000003,"endTime":481.49,"body":"ecommerce platform. Because typically"},{"speaker":"Andriy","startTime":481.49,"endTime":481.49,"body":" "},{"speaker":"Andriy","startTime":481.49,"endTime":483.25,"body":"it's like some HTML or"},{"speaker":"Andriy","startTime":483.25,"endTime":483.49,"body":" "},{"speaker":"Andriy","startTime":483.49,"endTime":485.41,"body":"any other code and"},{"speaker":"Andriy","startTime":485.41,"endTime":485.41,"body":" "},{"speaker":"Andriy","startTime":485.41,"endTime":486.93,"body":"you are not able to see"},{"speaker":"Andriy","startTime":486.93,"endTime":487.44,"body":" "},{"speaker":"Andriy","startTime":487.44,"endTime":489.32,"body":"if that email bring"},{"speaker":"Andriy","startTime":489.32,"endTime":489.32,"body":" "},{"speaker":"Andriy","startTime":489.32,"endTime":491.12,"body":"you anything. Right? Right."},{"speaker":"Vira","startTime":491.52,"endTime":493.2,"body":"Andriy, let's review some of the"},{"speaker":"Vira","startTime":493.2,"endTime":493.28000000000003,"body":" "},{"speaker":"Vira","startTime":493.28000000000003,"endTime":495.2,"body":"examples now of"},{"speaker":"Vira","startTime":495.2,"endTime":495.2,"body":" "},{"speaker":"Vira","startTime":495.2,"endTime":497.16,"body":"all of the emails that we have. And just"},{"speaker":"Vira","startTime":497.16,"endTime":497.16,"body":" "},{"speaker":"Vira","startTime":497.16,"endTime":498.72,"body":"like you said, when we talk about"},{"speaker":"Vira","startTime":498.72,"endTime":498.72,"body":" "},{"speaker":"Vira","startTime":498.72,"endTime":500.2,"body":"transactional emails, it's like"},{"speaker":"Vira","startTime":500.2,"endTime":500.2,"body":" "},{"speaker":"Vira","startTime":500.2,"endTime":502.08,"body":"anything shipment"},{"speaker":"Vira","startTime":502.08,"endTime":502.08,"body":" "},{"speaker":"Vira","startTime":502.08,"endTime":504.0,"body":"related, order confirmation, like"},{"speaker":"Vira","startTime":504.0,"endTime":504.0,"body":" "},{"speaker":"Vira","startTime":504.0,"endTime":505.44,"body":"password account related."},{"speaker":"Vira","startTime":505.44,"endTime":505.68,"body":" "},{"speaker":"Vira","startTime":505.68,"endTime":506.96,"body":"So we picked"},{"speaker":"Vira","startTime":506.96,"endTime":507.84000000000003,"body":" "},{"speaker":"Vira","startTime":507.84000000000003,"endTime":509.68,"body":"some of the examples that are kind"},{"speaker":"Vira","startTime":509.68,"endTime":509.68,"body":" "},{"speaker":"Vira","startTime":509.68,"endTime":511.6,"body":"of cool and we think they're like"},{"speaker":"Vira","startTime":511.6,"endTime":511.6,"body":" "},{"speaker":"Vira","startTime":511.6,"endTime":513.52,"body":"things that we can learn from them. Email"},{"speaker":"Andriy","startTime":513.52,"endTime":515.1999999999999,"body":"from Headspace about"},{"speaker":"Andriy","startTime":515.1999999999999,"endTime":515.28,"body":" "},{"speaker":"Andriy","startTime":515.28,"endTime":516.56,"body":"email verification."},{"speaker":"Andriy","startTime":516.56,"endTime":517.12,"body":" "},{"speaker":"Andriy","startTime":517.12,"endTime":518.9599999999999,"body":"Yeah, I do love their email"},{"speaker":"Andriy","startTime":518.9599999999999,"endTime":519.26,"body":" "},{"speaker":"Andriy","startTime":519.26,"endTime":521.1,"body":"are so funny and on brand"},{"speaker":"Andriy","startTime":521.1,"endTime":521.1,"body":" "},{"speaker":"Andriy","startTime":521.1,"endTime":522.4599999999999,"body":"and align with"},{"speaker":"Andriy","startTime":522.4599999999999,"endTime":522.86,"body":" "},{"speaker":"Andriy","startTime":522.86,"endTime":524.8199999999999,"body":"those cartoons they"},{"speaker":"Andriy","startTime":524.8199999999999,"endTime":524.8199999999999,"body":" "},{"speaker":"Andriy","startTime":524.8199999999999,"endTime":526.78,"body":"have in the app. Honestly,"},{"speaker":"Andriy","startTime":526.78,"endTime":526.78,"body":" "},{"speaker":"Andriy","startTime":526.78,"endTime":528.66,"body":"I did not use headspace probably for"},{"speaker":"Andriy","startTime":528.66,"endTime":528.66,"body":" "},{"speaker":"Andriy","startTime":528.66,"endTime":530.58,"body":"years. By the way, do you use Headspace"},{"speaker":"Andriy","startTime":530.58,"endTime":530.58,"body":" "},{"speaker":"Andriy","startTime":530.58,"endTime":532.46,"body":"or any other meditation app?"},{"speaker":"Vira","startTime":532.78,"endTime":534.66,"body":"I used to, but now I'm doing"},{"speaker":"Vira","startTime":534.66,"endTime":534.66,"body":" "},{"speaker":"Vira","startTime":534.66,"endTime":536.18,"body":"old school. I started doing"},{"speaker":"Vira","startTime":536.18,"endTime":536.18,"body":" "},{"speaker":"Vira","startTime":536.18,"endTime":538.14,"body":"transcendental meditation, which"},{"speaker":"Vira","startTime":538.14,"endTime":538.14,"body":" "},{"speaker":"Vira","startTime":538.14,"endTime":539.94,"body":"is like so"},{"speaker":"Vira","startTime":539.94,"endTime":539.94,"body":" "},{"speaker":"Vira","startTime":539.94,"endTime":541.86,"body":"much simpler. I like"},{"speaker":"Vira","startTime":541.86,"endTime":541.86,"body":" "},{"speaker":"Vira","startTime":541.86,"endTime":543.78,"body":"we can talk about it separately, but that's like"},{"speaker":"Vira","startTime":543.78,"endTime":543.78,"body":" "},{"speaker":"Vira","startTime":543.78,"endTime":545.75,"body":"the only meditation"},{"speaker":"Vira","startTime":545.75,"endTime":545.75,"body":" "},{"speaker":"Vira","startTime":545.75,"endTime":547.71,"body":"that I've been consistent with for like"},{"speaker":"Vira","startTime":547.71,"endTime":547.71,"body":" "},{"speaker":"Vira","startTime":547.71,"endTime":549.39,"body":"the last six months. And it's"},{"speaker":"Vira","startTime":549.39,"endTime":549.39,"body":" "},{"speaker":"Vira","startTime":549.39,"endTime":551.39,"body":"been amazing for me"},{"speaker":"Vira","startTime":551.39,"endTime":551.39,"body":" "},{"speaker":"Vira","startTime":551.39,"endTime":553.35,"body":"honestly. Started doing it"},{"speaker":"Vira","startTime":553.35,"endTime":553.35,"body":" "},{"speaker":"Vira","startTime":553.35,"endTime":555.03,"body":"within like the stressful"},{"speaker":"Vira","startTime":555.03,"endTime":556.47,"body":" "},{"speaker":"Vira","startTime":556.47,"endTime":558.35,"body":"time last year, like Q4"},{"speaker":"Vira","startTime":558.35,"endTime":558.35,"body":" "},{"speaker":"Vira","startTime":558.35,"endTime":560.19,"body":"and everything, and stuck with"},{"speaker":"Vira","startTime":560.19,"endTime":560.19,"body":" "},{"speaker":"Vira","startTime":560.19,"endTime":562.15,"body":"that. But headspace is amazing and I"},{"speaker":"Vira","startTime":562.15,"endTime":562.15,"body":" "},{"speaker":"Vira","startTime":562.15,"endTime":564.11,"body":"do like how this like little cartoons they"},{"speaker":"Vira","startTime":564.11,"endTime":564.11,"body":" "},{"speaker":"Vira","startTime":564.11,"endTime":565.75,"body":"use explain like"},{"speaker":"Vira","startTime":565.75,"endTime":565.75,"body":" "},{"speaker":"Vira","startTime":565.75,"endTime":567.67,"body":"complex ideas."},{"speaker":"Vira","startTime":567.67,"endTime":567.75,"body":" "},{"speaker":"Vira","startTime":567.75,"endTime":569.67,"body":"Right. It's like, how can you"},{"speaker":"Vira","startTime":569.67,"endTime":569.67,"body":" "},{"speaker":"Vira","startTime":569.67,"endTime":571.35,"body":"explain meditation in one"},{"speaker":"Vira","startTime":571.35,"endTime":571.35,"body":" "},{"speaker":"Vira","startTime":571.35,"endTime":573.03,"body":"image? Well, apparently you can,"},{"speaker":"Vira","startTime":573.03,"endTime":573.03,"body":" "},{"speaker":"Vira","startTime":573.03,"endTime":575.02,"body":"so that's pretty cool. Before"},{"speaker":"Andriy","startTime":575.02,"endTime":576.62,"body":"we go to the next set of"},{"speaker":"Andriy","startTime":576.62,"endTime":576.62,"body":" "},{"speaker":"Andriy","startTime":576.62,"endTime":578.58,"body":"transactional email examples,"},{"speaker":"Andriy","startTime":578.58,"endTime":578.58,"body":" "},{"speaker":"Andriy","startTime":578.58,"endTime":580.54,"body":"I just want to let you know that on our"},{"speaker":"Andriy","startTime":580.54,"endTime":580.54,"body":" "},{"speaker":"Andriy","startTime":580.54,"endTime":582.0600000000001,"body":"website we have the guide to"},{"speaker":"Andriy","startTime":582.0600000000001,"endTime":582.0600000000001,"body":" "},{"speaker":"Andriy","startTime":582.0600000000001,"endTime":583.98,"body":"transactional emails where we have"},{"speaker":"Andriy","startTime":583.98,"endTime":584.3,"body":" "},{"speaker":"Andriy","startTime":584.3,"endTime":586.0600000000001,"body":"much more email"},{"speaker":"Andriy","startTime":586.0600000000001,"endTime":586.0600000000001,"body":" "},{"speaker":"Andriy","startTime":586.0600000000001,"endTime":588.02,"body":"examples and we go there"},{"speaker":"Andriy","startTime":588.02,"endTime":588.02,"body":" "},{"speaker":"Andriy","startTime":588.02,"endTime":589.18,"body":"in the details"},{"speaker":"Andriy","startTime":589.18,"endTime":589.74,"body":" "},{"speaker":"Andriy","startTime":589.74,"endTime":591.54,"body":"about transactional emails and"},{"speaker":"Andriy","startTime":591.54,"endTime":591.54,"body":" "},{"speaker":"Andriy","startTime":591.54,"endTime":593.26,"body":"how you can use it and implement"},{"speaker":"Andriy","startTime":593.26,"endTime":593.5,"body":" "},{"speaker":"Andriy","startTime":593.5,"endTime":595.18,"body":"for your business. Cool."},{"speaker":"Vira","startTime":595.26,"endTime":596.98,"body":"And the next kind of like group of"},{"speaker":"Vira","startTime":596.98,"endTime":596.98,"body":" "},{"speaker":"Vira","startTime":596.98,"endTime":598.94,"body":"emails that we'll be reviewing is the"},{"speaker":"Vira","startTime":598.94,"endTime":598.94,"body":" "},{"speaker":"Vira","startTime":598.94,"endTime":600.62,"body":"order confirmation emails."},{"speaker":"Vira","startTime":600.62,"endTime":601.18,"body":" "},{"speaker":"Vira","startTime":601.18,"endTime":603.1,"body":"I might be wrong, but I think this"},{"speaker":"Vira","startTime":603.1,"endTime":603.18,"body":" "},{"speaker":"Vira","startTime":603.18,"endTime":605.0600000000001,"body":"type of emails, they do have like"},{"speaker":"Vira","startTime":605.0600000000001,"endTime":605.0600000000001,"body":" "},{"speaker":"Vira","startTime":605.0600000000001,"endTime":606.76,"body":"the highest, highest engagement ever."},{"speaker":"Vira","startTime":606.76,"endTime":607.0,"body":" "},{"speaker":"Vira","startTime":607.0,"endTime":608.88,"body":"I know I do open them"},{"speaker":"Vira","startTime":608.88,"endTime":608.88,"body":" "},{"speaker":"Vira","startTime":608.88,"endTime":610.72,"body":"all the time. So the first two examples"},{"speaker":"Vira","startTime":610.72,"endTime":610.72,"body":" "},{"speaker":"Vira","startTime":610.72,"endTime":612.72,"body":"are from the brands. Andriy, do"},{"speaker":"Vira","startTime":612.72,"endTime":612.72,"body":" "},{"speaker":"Vira","startTime":612.72,"endTime":614.64,"body":"you know like, if they are like"},{"speaker":"Vira","startTime":614.64,"endTime":614.64,"body":" "},{"speaker":"Vira","startTime":614.64,"endTime":616.44,"body":"sister brands? They must be because"},{"speaker":"Vira","startTime":616.44,"endTime":616.44,"body":" "},{"speaker":"Vira","startTime":616.44,"endTime":618.32,"body":"they look so similar, like the Hims"},{"speaker":"Vira","startTime":618.32,"endTime":618.32,"body":" "},{"speaker":"Vira","startTime":618.32,"endTime":620.32,"body":"and hers. Like I. I've never used this brand"},{"speaker":"Vira","startTime":620.32,"endTime":620.32,"body":" "},{"speaker":"Vira","startTime":620.32,"endTime":621.4,"body":"but I do like their"},{"speaker":"Vira","startTime":621.4,"endTime":622.36,"body":" "},{"speaker":"Vira","startTime":622.36,"endTime":624.24,"body":"like marketing. So I"},{"speaker":"Vira","startTime":624.24,"endTime":624.24,"body":" "},{"speaker":"Vira","startTime":624.24,"endTime":626.04,"body":"posted like both of them to show you"},{"speaker":"Vira","startTime":626.04,"endTime":626.04,"body":" "},{"speaker":"Vira","startTime":626.04,"endTime":627.92,"body":"how like similar they can"},{"speaker":"Vira","startTime":627.92,"endTime":627.92,"body":" "},{"speaker":"Vira","startTime":627.92,"endTime":629.88,"body":"be and like different at the same time."},{"speaker":"Vira","startTime":629.88,"endTime":629.96,"body":" "},{"speaker":"Vira","startTime":629.96,"endTime":631.88,"body":"So I specifically like this"},{"speaker":"Vira","startTime":631.88,"endTime":631.88,"body":" "},{"speaker":"Vira","startTime":631.88,"endTime":633.84,"body":"hims emails, the health check"},{"speaker":"Vira","startTime":633.84,"endTime":633.84,"body":" "},{"speaker":"Vira","startTime":633.84,"endTime":635.76,"body":"goals. Basically like the"},{"speaker":"Vira","startTime":635.76,"endTime":635.76,"body":" "},{"speaker":"Vira","startTime":635.76,"endTime":637.0,"body":"email that confirms"},{"speaker":"Vira","startTime":637.0,"endTime":637.7,"body":" "},{"speaker":"Vira","startTime":637.7,"endTime":639.62,"body":"like order details like the"},{"speaker":"Vira","startTime":639.62,"endTime":639.62,"body":" "},{"speaker":"Vira","startTime":639.62,"endTime":641.62,"body":"date, the payment method, all of that"},{"speaker":"Vira","startTime":641.62,"endTime":641.62,"body":" "},{"speaker":"Vira","startTime":641.62,"endTime":643.38,"body":"stuff. But also"},{"speaker":"Vira","startTime":643.38,"endTime":643.46,"body":" "},{"speaker":"Vira","startTime":643.46,"endTime":645.38,"body":"it kind of like promotes"},{"speaker":"Vira","startTime":645.38,"endTime":645.54,"body":" "},{"speaker":"Vira","startTime":645.54,"endTime":647.14,"body":"the features of"},{"speaker":"Vira","startTime":647.14,"endTime":647.38,"body":" "},{"speaker":"Vira","startTime":647.38,"endTime":649.02,"body":"that product and why you should be"},{"speaker":"Vira","startTime":649.02,"endTime":649.02,"body":" "},{"speaker":"Vira","startTime":649.02,"endTime":650.58,"body":"excited to be taking"},{"speaker":"Vira","startTime":650.58,"endTime":652.02,"body":" "},{"speaker":"Vira","startTime":652.02,"endTime":653.82,"body":"that product. Another"},{"speaker":"Vira","startTime":653.82,"endTime":653.82,"body":" "},{"speaker":"Vira","startTime":653.82,"endTime":655.38,"body":"cool thing about it is that in the"},{"speaker":"Vira","startTime":655.38,"endTime":655.38,"body":" "},{"speaker":"Vira","startTime":655.38,"endTime":656.42,"body":"footer they have"},{"speaker":"Vira","startTime":656.42,"endTime":657.38,"body":" "},{"speaker":"Vira","startTime":657.38,"endTime":659.38,"body":"the help spot. It's"},{"speaker":"Vira","startTime":686.9399999999999,"endTime":686.9399999999999,"body":" "},{"speaker":"Vira","startTime":686.9399999999999,"endTime":688.9399999999999,"body":"basically like, I think it's some kind"},{"speaker":"Vira","startTime":688.9399999999999,"endTime":688.9399999999999,"body":" "},{"speaker":"Vira","startTime":688.9399999999999,"endTime":690.6999999999999,"body":"of like FAQ app"},{"speaker":"Vira","startTime":690.6999999999999,"endTime":690.9399999999999,"body":" "},{"speaker":"Vira","startTime":690.9399999999999,"endTime":692.6999999999999,"body":"or FAQ section that"},{"speaker":"Vira","startTime":692.6999999999999,"endTime":692.6999999999999,"body":" "},{"speaker":"Vira","startTime":692.6999999999999,"endTime":694.6899999999999,"body":"can answer all of"},{"speaker":"Vira","startTime":694.6899999999999,"endTime":694.6899999999999,"body":" "},{"speaker":"Vira","startTime":694.6899999999999,"endTime":696.6899999999999,"body":"your questions. So they do send"},{"speaker":"Vira","startTime":696.6899999999999,"endTime":696.6899999999999,"body":" "},{"speaker":"Vira","startTime":696.6899999999999,"endTime":698.53,"body":"traffic there as well. This"},{"speaker":"Vira","startTime":698.53,"endTime":698.53,"body":" "},{"speaker":"Vira","startTime":698.53,"endTime":700.37,"body":"hers email is super"},{"speaker":"Vira","startTime":700.37,"endTime":700.37,"body":" "},{"speaker":"Vira","startTime":700.37,"endTime":702.29,"body":"similar too. Yeah, but"},{"speaker":"Andriy","startTime":702.29,"endTime":704.25,"body":"it's very interesting. You see how they"},{"speaker":"Andriy","startTime":704.25,"endTime":704.9699999999999,"body":" "},{"speaker":"Andriy","startTime":704.9699999999999,"endTime":706.6899999999999,"body":"tailoring their messages"},{"speaker":"Andriy","startTime":706.6899999999999,"endTime":706.6899999999999,"body":" "},{"speaker":"Andriy","startTime":706.6899999999999,"endTime":708.5699999999999,"body":"towards like males and female."},{"speaker":"Andriy","startTime":708.5699999999999,"endTime":708.89,"body":" "},{"speaker":"Andriy","startTime":708.89,"endTime":710.81,"body":"Because the app section"},{"speaker":"Andriy","startTime":710.81,"endTime":710.81,"body":" "},{"speaker":"Andriy","startTime":710.81,"endTime":712.7299999999999,"body":"you see for guys they have"},{"speaker":"Andriy","startTime":712.7299999999999,"endTime":713.05,"body":" "},{"speaker":"Andriy","startTime":713.05,"endTime":714.8499999999999,"body":"helps always in the corner. So"},{"speaker":"Andriy","startTime":714.8499999999999,"endTime":714.8499999999999,"body":" "},{"speaker":"Andriy","startTime":714.8499999999999,"endTime":716.8499999999999,"body":"basically like saying, hey, we're here to"},{"speaker":"Andriy","startTime":716.8499999999999,"endTime":716.8499999999999,"body":" "},{"speaker":"Andriy","startTime":716.8499999999999,"endTime":718.65,"body":"help you, like contact us. And"},{"speaker":"Andriy","startTime":718.65,"endTime":718.65,"body":" "},{"speaker":"Andriy","startTime":718.65,"endTime":720.53,"body":"for ladies, it's more like A world"},{"speaker":"Andriy","startTime":720.53,"endTime":720.53,"body":" "},{"speaker":"Andriy","startTime":720.53,"endTime":722.29,"body":"of wellness, like providing"},{"speaker":"Andriy","startTime":722.29,"endTime":722.29,"body":" "},{"speaker":"Andriy","startTime":722.29,"endTime":724.29,"body":"like hey there, we have some kind"},{"speaker":"Andriy","startTime":724.29,"endTime":724.29,"body":" "},{"speaker":"Andriy","startTime":724.29,"endTime":726.03,"body":"of wellness video or stuff like"},{"speaker":"Andriy","startTime":726.03,"endTime":726.03,"body":" "},{"speaker":"Andriy","startTime":726.03,"endTime":727.9899999999999,"body":"that there. So it's like interesting"},{"speaker":"Andriy","startTime":727.9899999999999,"endTime":727.9899999999999,"body":" "},{"speaker":"Andriy","startTime":727.9899999999999,"endTime":729.9499999999999,"body":"how they tailoring different to"},{"speaker":"Andriy","startTime":729.9499999999999,"endTime":729.9499999999999,"body":" "},{"speaker":"Andriy","startTime":729.9499999999999,"endTime":731.9499999999999,"body":"different audience which makes total"},{"speaker":"Andriy","startTime":731.9499999999999,"endTime":731.9499999999999,"body":" "},{"speaker":"Andriy","startTime":731.9499999999999,"endTime":733.91,"body":"sense. Totally supported but just"},{"speaker":"Andriy","startTime":733.91,"endTime":733.9899999999999,"body":" "},{"speaker":"Andriy","startTime":733.9899999999999,"endTime":735.9499999999999,"body":"want to highlight it. The emails"},{"speaker":"Vira","startTime":735.9499999999999,"endTime":737.67,"body":"like the layouts are super similar"},{"speaker":"Vira","startTime":737.67,"endTime":738.4699999999999,"body":" "},{"speaker":"Vira","startTime":738.4699999999999,"endTime":740.3499999999999,"body":"but I"},{"speaker":"Vira","startTime":740.3499999999999,"endTime":740.3499999999999,"body":" "},{"speaker":"Vira","startTime":740.3499999999999,"endTime":742.15,"body":"feel like the first one,"},{"speaker":"Vira","startTime":742.15,"endTime":742.15,"body":" "},{"speaker":"Vira","startTime":742.15,"endTime":743.91,"body":"the hims message is"},{"speaker":"Vira","startTime":743.91,"endTime":743.91,"body":" "},{"speaker":"Vira","startTime":743.91,"endTime":745.8299999999999,"body":"more. I don't"},{"speaker":"Vira","startTime":745.8299999999999,"endTime":745.8299999999999,"body":" "},{"speaker":"Vira","startTime":745.8299999999999,"endTime":747.03,"body":"know how to say it, like"},{"speaker":"Vira","startTime":747.03,"endTime":747.8299999999999,"body":" "},{"speaker":"Vira","startTime":747.8299999999999,"endTime":749.7099999999999,"body":"logical. It explains why"},{"speaker":"Vira","startTime":749.7099999999999,"endTime":749.7099999999999,"body":" "},{"speaker":"Vira","startTime":749.7099999999999,"endTime":751.51,"body":"the product is like cool and"},{"speaker":"Vira","startTime":751.51,"endTime":751.51,"body":" "},{"speaker":"Vira","startTime":751.51,"endTime":753.1899999999999,"body":"provides the reason to be excited."},{"speaker":"Vira","startTime":753.1899999999999,"endTime":753.43,"body":" "},{"speaker":"Vira","startTime":753.43,"endTime":755.39,"body":"And the second email, the Hearst one is"},{"speaker":"Vira","startTime":755.39,"endTime":755.39,"body":" "},{"speaker":"Vira","startTime":755.39,"endTime":756.7099999999999,"body":"more like about the vibe."},{"speaker":"Vira","startTime":756.7099999999999,"endTime":757.3299999999999,"body":" "},{"speaker":"Vira","startTime":757.3299999999999,"endTime":759.2099999999999,"body":"It's hard to explain but I do like"},{"speaker":"Vira","startTime":759.2099999999999,"endTime":759.2099999999999,"body":" "},{"speaker":"Vira","startTime":759.2099999999999,"endTime":760.6899999999999,"body":"it. The next email,"},{"speaker":"Vira","startTime":760.6899999999999,"endTime":760.77,"body":" "},{"speaker":"Vira","startTime":760.77,"endTime":762.65,"body":"Patagonia. Gosh, they have to"},{"speaker":"Vira","startTime":762.65,"endTime":762.65,"body":" "},{"speaker":"Vira","startTime":762.65,"endTime":764.37,"body":"start paying me. Honestly I'm like"},{"speaker":"Vira","startTime":764.37,"endTime":764.4499999999999,"body":" "},{"speaker":"Vira","startTime":764.4499999999999,"endTime":765.9699999999999,"body":"featuring their emails"},{"speaker":"Vira","startTime":765.9699999999999,"endTime":766.6899999999999,"body":" "},{"speaker":"Vira","startTime":766.6899999999999,"endTime":768.5699999999999,"body":"on every podcast. But I do like"},{"speaker":"Vira","startTime":768.5699999999999,"endTime":768.5699999999999,"body":" "},{"speaker":"Vira","startTime":768.5699999999999,"endTime":769.41,"body":"them. And actually"},{"speaker":"Vira","startTime":769.41,"endTime":770.2099999999999,"body":" "},{"speaker":"Vira","startTime":770.2099999999999,"endTime":772.13,"body":"spoiler alert, we will be using them"},{"speaker":"Vira","startTime":772.13,"endTime":772.13,"body":" "},{"speaker":"Vira","startTime":772.13,"endTime":774.01,"body":"as an inspiration for one of the"},{"speaker":"Vira","startTime":774.01,"endTime":774.01,"body":" "},{"speaker":"Vira","startTime":774.01,"endTime":775.89,"body":"brands that we work with that we are"},{"speaker":"Vira","startTime":775.89,"endTime":775.89,"body":" "},{"speaker":"Vira","startTime":775.89,"endTime":777.7299999999999,"body":"rebranding right now. Doing the"},{"speaker":"Vira","startTime":777.7299999999999,"endTime":777.7299999999999,"body":" "},{"speaker":"Vira","startTime":777.7299999999999,"endTime":779.4499999999999,"body":"complete rebrand and that's"},{"speaker":"Vira","startTime":779.4499999999999,"endTime":779.4499999999999,"body":" "},{"speaker":"Vira","startTime":779.4499999999999,"endTime":781.37,"body":"the vibe we're going for."},{"speaker":"Vira","startTime":781.37,"endTime":781.37,"body":" "},{"speaker":"Vira","startTime":781.37,"endTime":782.93,"body":"Once we do that, maybe I'll"},{"speaker":"Vira","startTime":782.93,"endTime":783.01,"body":" "},{"speaker":"Vira","startTime":783.01,"endTime":785.01,"body":"announce the name of the brand so you can"},{"speaker":"Vira","startTime":785.01,"endTime":785.01,"body":" "},{"speaker":"Vira","startTime":785.01,"endTime":787.01,"body":"subscribe to their"},{"speaker":"Vira","startTime":787.01,"endTime":787.01,"body":" "},{"speaker":"Vira","startTime":787.01,"endTime":788.8499999999999,"body":"amazing emails. From what I've seen,"},{"speaker":"Vira","startTime":788.8499999999999,"endTime":789.2299999999999,"body":" "},{"speaker":"Vira","startTime":789.2299999999999,"endTime":791.15,"body":"been insanely beautiful. So"},{"speaker":"Vira","startTime":791.15,"endTime":791.39,"body":" "},{"speaker":"Vira","startTime":791.39,"endTime":793.31,"body":"you were in for a treat. So this"},{"speaker":"Vira","startTime":793.31,"endTime":793.31,"body":" "},{"speaker":"Vira","startTime":793.31,"endTime":795.27,"body":"email, what do you think of Andriy? What do you think of this"},{"speaker":"Vira","startTime":795.27,"endTime":795.27,"body":" "},{"speaker":"Vira","startTime":795.27,"endTime":797.27,"body":"email, Andriy? I love first"},{"speaker":"Andriy","startTime":797.27,"endTime":798.51,"body":"of all how it starts"},{"speaker":"Andriy","startTime":798.51,"endTime":799.15,"body":" "},{"speaker":"Andriy","startTime":799.15,"endTime":800.91,"body":"Patagonia, it's outdoor brand"},{"speaker":"Andriy","startTime":800.91,"endTime":801.31,"body":" "},{"speaker":"Andriy","startTime":801.31,"endTime":803.31,"body":"and I love the"},{"speaker":"Andriy","startTime":803.31,"endTime":803.31,"body":" "},{"speaker":"Andriy","startTime":803.31,"endTime":805.27,"body":"image at the top. It's very"},{"speaker":"Andriy","startTime":805.27,"endTime":805.27,"body":" "},{"speaker":"Andriy","startTime":805.27,"endTime":806.03,"body":"inspirational."},{"speaker":"Andriy","startTime":806.03,"endTime":807.2299999999999,"body":" "},{"speaker":"Andriy","startTime":807.2299999999999,"endTime":809.03,"body":"Maybe you will not be climbing"},{"speaker":"Andriy","startTime":809.03,"endTime":809.03,"body":" "},{"speaker":"Andriy","startTime":809.03,"endTime":809.9499999999999,"body":"that. That"},{"speaker":"Andriy","startTime":809.9499999999999,"endTime":810.5899999999999,"body":" "},{"speaker":"Andriy","startTime":810.5899999999999,"endTime":812.51,"body":"rock or I don't know how"},{"speaker":"Andriy","startTime":812.51,"endTime":812.51,"body":" "},{"speaker":"Andriy","startTime":812.51,"endTime":814.27,"body":"to call it like, but"},{"speaker":"Andriy","startTime":814.27,"endTime":814.43,"body":" "},{"speaker":"Andriy","startTime":814.43,"endTime":816.27,"body":"still it's like inspires you"},{"speaker":"Andriy","startTime":816.27,"endTime":816.27,"body":" "},{"speaker":"Andriy","startTime":816.27,"endTime":817.9499999999999,"body":"before you kind of scroll down."},{"speaker":"Andriy","startTime":817.9499999999999,"endTime":818.3499999999999,"body":" "},{"speaker":"Andriy","startTime":818.3499999999999,"endTime":820.1899999999999,"body":"But the under the image,"},{"speaker":"Andriy","startTime":820.1899999999999,"endTime":820.1899999999999,"body":" "},{"speaker":"Andriy","startTime":820.1899999999999,"endTime":821.89,"body":"every layout is very"},{"speaker":"Andriy","startTime":821.89,"endTime":821.89,"body":" "},{"speaker":"Andriy","startTime":821.89,"endTime":823.65,"body":"clean. I love this"},{"speaker":"Andriy","startTime":823.65,"endTime":823.65,"body":" "},{"speaker":"Andriy","startTime":823.65,"endTime":825.6099999999999,"body":"block was all details, order"},{"speaker":"Andriy","startTime":825.6099999999999,"endTime":825.6099999999999,"body":" "},{"speaker":"Andriy","startTime":825.6099999999999,"endTime":827.53,"body":"number, order date, shipping"},{"speaker":"Andriy","startTime":827.53,"endTime":828.01,"body":" "},{"speaker":"Andriy","startTime":828.01,"endTime":829.93,"body":"payment. So it provides"},{"speaker":"Andriy","startTime":829.93,"endTime":829.93,"body":" "},{"speaker":"Andriy","startTime":829.93,"endTime":831.6899999999999,"body":"all the important information."},{"speaker":"Andriy","startTime":831.6899999999999,"endTime":831.93,"body":" "},{"speaker":"Andriy","startTime":831.93,"endTime":833.05,"body":"And I like how they"},{"speaker":"Andriy","startTime":833.05,"endTime":833.93,"body":" "},{"speaker":"Andriy","startTime":833.93,"endTime":835.5699999999999,"body":"divide the shipping address and"},{"speaker":"Andriy","startTime":835.5699999999999,"endTime":835.5699999999999,"body":" "},{"speaker":"Andriy","startTime":835.5699999999999,"endTime":837.4899999999999,"body":"billing address. In this case it's the"},{"speaker":"Andriy","startTime":837.4899999999999,"endTime":837.4899999999999,"body":" "},{"speaker":"Andriy","startTime":837.4899999999999,"endTime":839.3299999999999,"body":"same but in many"},{"speaker":"Andriy","startTime":839.3299999999999,"endTime":839.3299999999999,"body":" "},{"speaker":"Andriy","startTime":839.3299999999999,"endTime":841.05,"body":"cases, like for example in my"},{"speaker":"Andriy","startTime":841.05,"endTime":841.05,"body":" "},{"speaker":"Andriy","startTime":841.05,"endTime":843.05,"body":"case sometimes my billing"},{"speaker":"Andriy","startTime":843.05,"endTime":843.05,"body":" "},{"speaker":"Andriy","startTime":843.05,"endTime":845.05,"body":"address might be different than my shipping address."},{"speaker":"Andriy","startTime":845.05,"endTime":845.4499999999999,"body":" "},{"speaker":"Andriy","startTime":845.4499999999999,"endTime":846.7299999999999,"body":"So it's just always."},{"speaker":"Andriy","startTime":846.7299999999999,"endTime":848.4799999999999,"body":" "},{"speaker":"Andriy","startTime":848.4799999999999,"endTime":850.0,"body":"It always give you information"},{"speaker":"Andriy","startTime":850.0,"endTime":850.3199999999999,"body":" "},{"speaker":"Andriy","startTime":850.3199999999999,"endTime":852.12,"body":"to kind of to confirm what"},{"speaker":"Andriy","startTime":852.12,"endTime":852.12,"body":" "},{"speaker":"Andriy","startTime":852.12,"endTime":853.92,"body":"you put in because sometimes we"},{"speaker":"Andriy","startTime":853.92,"endTime":854.0799999999999,"body":" "},{"speaker":"Andriy","startTime":854.0799999999999,"endTime":855.76,"body":"mistype things and"},{"speaker":"Andriy","startTime":855.76,"endTime":856.4799999999999,"body":" "},{"speaker":"Andriy","startTime":856.4799999999999,"endTime":858.4799999999999,"body":"yeah. I do like this email a"},{"speaker":"Vira","startTime":858.4799999999999,"endTime":860.4399999999999,"body":"lot. Especially this like little footer where"},{"speaker":"Vira","startTime":860.4399999999999,"endTime":860.4399999999999,"body":" "},{"speaker":"Vira","startTime":860.4399999999999,"endTime":861.68,"body":"they kind of talk"},{"speaker":"Vira","startTime":861.68,"endTime":862.2399999999999,"body":" "},{"speaker":"Vira","startTime":862.2399999999999,"endTime":864.04,"body":"again about their mission, about"},{"speaker":"Vira","startTime":864.04,"endTime":864.04,"body":" "},{"speaker":"Vira","startTime":864.04,"endTime":865.5999999999999,"body":"their like lifelong"},{"speaker":"Vira","startTime":865.5999999999999,"endTime":865.5999999999999,"body":" "},{"speaker":"Vira","startTime":865.5999999999999,"endTime":867.4799999999999,"body":"guarantee, 1% for the"},{"speaker":"Vira","startTime":867.4799999999999,"endTime":867.4799999999999,"body":" "},{"speaker":"Vira","startTime":867.4799999999999,"endTime":869.3599999999999,"body":"planet. Care and repair."},{"speaker":"Vira","startTime":869.3599999999999,"endTime":869.3599999999999,"body":" "},{"speaker":"Vira","startTime":869.3599999999999,"endTime":871.16,"body":"They actually do have this like care"},{"speaker":"Vira","startTime":871.16,"endTime":871.16,"body":" "},{"speaker":"Vira","startTime":871.16,"endTime":873.0799999999999,"body":"and repair stations in their stores. Have"},{"speaker":"Vira","startTime":873.0799999999999,"endTime":873.0799999999999,"body":" "},{"speaker":"Vira","startTime":873.0799999999999,"endTime":874.5699999999999,"body":"you been to their like physical stores, Andriy?"},{"speaker":"Vira","startTime":874.5699999999999,"endTime":875.68,"body":" "},{"speaker":"Vira","startTime":875.68,"endTime":877.5999999999999,"body":"No. No. It's"},{"speaker":"Vira","startTime":877.5999999999999,"endTime":877.5999999999999,"body":" "},{"speaker":"Vira","startTime":877.5999999999999,"endTime":879.3599999999999,"body":"like super cool. Yeah. They do have this"},{"speaker":"Vira","startTime":879.3599999999999,"endTime":879.92,"body":" "},{"speaker":"Vira","startTime":879.92,"endTime":881.92,"body":"little station where you can bring your"},{"speaker":"Vira","startTime":881.92,"endTime":882.0799999999999,"body":" "},{"speaker":"Vira","startTime":882.0799999999999,"endTime":884.0,"body":"jacket from the 80s and be sure"},{"speaker":"Vira","startTime":884.0,"endTime":884.0,"body":" "},{"speaker":"Vira","startTime":884.0,"endTime":885.88,"body":"they will repair it for you. This is like"},{"speaker":"Vira","startTime":885.88,"endTime":885.88,"body":" "},{"speaker":"Vira","startTime":885.88,"endTime":887.7199999999999,"body":"insane. I Just love what this brand"},{"speaker":"Vira","startTime":887.7199999999999,"endTime":887.7199999999999,"body":" "},{"speaker":"Vira","startTime":887.7199999999999,"endTime":889.4399999999999,"body":"stands for. And even though"},{"speaker":"Vira","startTime":889.4399999999999,"endTime":889.68,"body":" "},{"speaker":"Vira","startTime":889.68,"endTime":891.52,"body":"I bought, I don't know,"},{"speaker":"Vira","startTime":891.52,"endTime":892.0,"body":" "},{"speaker":"Vira","startTime":892.0,"endTime":893.7199999999999,"body":"probably thousands dollars worth of"},{"speaker":"Vira","startTime":893.7199999999999,"endTime":893.7199999999999,"body":" "},{"speaker":"Vira","startTime":893.7199999999999,"endTime":895.68,"body":"Patagonia and now I don't even"},{"speaker":"Vira","startTime":895.68,"endTime":895.76,"body":" "},{"speaker":"Vira","startTime":895.76,"endTime":897.64,"body":"live close to the mountains, I don't"},{"speaker":"Vira","startTime":897.64,"endTime":897.64,"body":" "},{"speaker":"Vira","startTime":897.64,"endTime":899.5999999999999,"body":"do this adventurous things like a lot"},{"speaker":"Vira","startTime":899.5999999999999,"endTime":899.5999999999999,"body":" "},{"speaker":"Vira","startTime":899.5999999999999,"endTime":901.4799999999999,"body":"of them, but I just feel cool walking"},{"speaker":"Vira","startTime":901.4799999999999,"endTime":901.4799999999999,"body":" "},{"speaker":"Vira","startTime":901.4799999999999,"endTime":902.68,"body":"to the coffee shop in"},{"speaker":"Vira","startTime":902.68,"endTime":902.68,"body":" "},{"speaker":"Vira","startTime":902.68,"endTime":903.52,"body":"Patagonia,"},{"speaker":"Vira","startTime":903.52,"endTime":904.4799999999999,"body":" "},{"speaker":"Vira","startTime":904.4799999999999,"endTime":906.3199999999999,"body":"sending the. Message you"},{"speaker":"Andriy","startTime":906.62,"endTime":908.5799999999999,"body":"the city of Paddington. So"},{"speaker":"Andriy","startTime":908.5799999999999,"endTime":908.5799999999999,"body":" "},{"speaker":"Andriy","startTime":908.5799999999999,"endTime":910.5799999999999,"body":"like there's always raining so you need"},{"speaker":"Andriy","startTime":910.5799999999999,"endTime":910.5799999999999,"body":" "},{"speaker":"Andriy","startTime":910.5799999999999,"endTime":912.42,"body":"something. City of"},{"speaker":"Vira","startTime":912.42,"endTime":912.9399999999999,"body":"Paddington."},{"speaker":"Vira","startTime":912.9399999999999,"endTime":915.7399999999999,"body":" "},{"speaker":"Vira","startTime":915.7399999999999,"endTime":917.42,"body":"Very obvious that you have two little"},{"speaker":"Vira","startTime":917.42,"endTime":917.42,"body":" "},{"speaker":"Vira","startTime":917.42,"endTime":919.38,"body":"ones. It's like super obvious. Andriy."},{"speaker":"Vira","startTime":919.38,"endTime":919.38,"body":" "},{"speaker":"Vira","startTime":919.38,"endTime":921.0999999999999,"body":"I would never think of this of"},{"speaker":"Vira","startTime":921.0999999999999,"endTime":921.0999999999999,"body":" "},{"speaker":"Vira","startTime":921.0999999999999,"endTime":922.62,"body":"London as a city of Paddington"},{"speaker":"Vira","startTime":922.62,"endTime":923.42,"body":" "},{"speaker":"Vira","startTime":923.42,"endTime":925.0999999999999,"body":"anyways. But"},{"speaker":"Andriy","startTime":925.5,"endTime":927.3399999999999,"body":"before we go to the next"},{"speaker":"Andriy","startTime":927.3399999999999,"endTime":927.3399999999999,"body":" "},{"speaker":"Andriy","startTime":927.3399999999999,"endTime":929.3,"body":"one I do love, also at"},{"speaker":"Andriy","startTime":929.3,"endTime":929.3,"body":" "},{"speaker":"Andriy","startTime":929.3,"endTime":929.9799999999999,"body":"the bottom"},{"speaker":"Andriy","startTime":929.9799999999999,"endTime":931.3399999999999,"body":" "},{"speaker":"Andriy","startTime":931.3399999999999,"endTime":933.2199999999999,"body":"read Ivan's letter. I'm not"},{"speaker":"Andriy","startTime":933.2199999999999,"endTime":933.2199999999999,"body":" "},{"speaker":"Andriy","startTime":933.2199999999999,"endTime":935.02,"body":"sure who that guy is, but also"},{"speaker":"Andriy","startTime":935.02,"endTime":935.02,"body":" "},{"speaker":"Andriy","startTime":935.02,"endTime":936.8,"body":"it's like kind of very"},{"speaker":"Andriy","startTime":936.8,"endTime":937.52,"body":" "},{"speaker":"Andriy","startTime":937.52,"endTime":939.52,"body":"mini promotion but still I"},{"speaker":"Andriy","startTime":939.52,"endTime":940.0,"body":" "},{"speaker":"Andriy","startTime":940.0,"endTime":941.76,"body":"love it. I would"},{"speaker":"Andriy","startTime":941.76,"endTime":941.76,"body":" "},{"speaker":"Andriy","startTime":941.76,"endTime":943.64,"body":"personally click on"},{"speaker":"Andriy","startTime":943.64,"endTime":943.64,"body":" "},{"speaker":"Andriy","startTime":943.64,"endTime":944.16,"body":"it just"},{"speaker":"Andriy","startTime":944.16,"endTime":945.4399999999999,"body":" "},{"speaker":"Andriy","startTime":945.4399999999999,"endTime":947.04,"body":"because I'm curious what it is."},{"speaker":"Vira","startTime":947.68,"endTime":949.4399999999999,"body":"Yeah, I'm like googling it now"},{"speaker":"Vira","startTime":949.4399999999999,"endTime":949.8399999999999,"body":" "},{"speaker":"Vira","startTime":949.8399999999999,"endTime":951.7189999999999,"body":"who Yvonne is because I"},{"speaker":"Vira","startTime":951.7189999999999,"endTime":951.7189999999999,"body":" "},{"speaker":"Vira","startTime":951.7189999999999,"endTime":952.4799999999999,"body":"need to know."},{"speaker":"Vira","startTime":952.4799999999999,"endTime":954.2399999999999,"body":" "},{"speaker":"Vira","startTime":954.2399999999999,"endTime":954.8,"body":"Okay,"},{"speaker":"Vira","startTime":954.8,"endTime":956.0,"body":" "},{"speaker":"Vira","startTime":956.0,"endTime":957.16,"body":"okay. So"},{"speaker":"Vira","startTime":957.16,"endTime":957.16,"body":" "},{"speaker":"Vira","startTime":957.16,"endTime":958.0799999999999,"body":"apparently"},{"speaker":"Vira","startTime":958.0799999999999,"endTime":959.68,"body":" "},{"speaker":"Vira","startTime":959.68,"endTime":961.12,"body":"I think it's just like their"},{"speaker":"Vira","startTime":961.12,"endTime":961.12,"body":" "},{"speaker":"Vira","startTime":961.12,"endTime":963.05,"body":"founder. That's"},{"speaker":"Vira","startTime":963.05,"endTime":963.05,"body":" "},{"speaker":"Vira","startTime":963.05,"endTime":964.4499999999999,"body":"amazing. Like wow."},{"speaker":"Vira","startTime":964.4499999999999,"endTime":965.25,"body":" "},{"speaker":"Vira","startTime":965.25,"endTime":966.6099999999999,"body":"Founder of Patagonia."},{"speaker":"Vira","startTime":966.6099999999999,"endTime":967.01,"body":" "},{"speaker":"Vira","startTime":967.01,"endTime":968.53,"body":"And they have this like"},{"speaker":"Vira","startTime":968.53,"endTime":968.6899999999999,"body":" "},{"speaker":"Vira","startTime":968.6899999999999,"endTime":970.41,"body":"amazing page"},{"speaker":"Vira","startTime":970.41,"endTime":970.41,"body":" "},{"speaker":"Vira","startTime":970.41,"endTime":971.81,"body":"called A letter from"},{"speaker":"Vira","startTime":971.81,"endTime":971.81,"body":" "},{"speaker":"Vira","startTime":971.81,"endTime":973.53,"body":"Yvonne. I can't"},{"speaker":"Vira","startTime":973.53,"endTime":973.53,"body":" "},{"speaker":"Vira","startTime":973.53,"endTime":975.41,"body":"pronounce his name because he's probably like"},{"speaker":"Vira","startTime":975.41,"endTime":975.41,"body":" "},{"speaker":"Vira","startTime":975.41,"endTime":977.3299999999999,"body":"French last name or whatever, but"},{"speaker":"Vira","startTime":977.3299999999999,"endTime":977.3299999999999,"body":" "},{"speaker":"Vira","startTime":977.3299999999999,"endTime":979.0899999999999,"body":"it's just like talks about like how he"},{"speaker":"Vira","startTime":979.0899999999999,"endTime":979.0899999999999,"body":" "},{"speaker":"Vira","startTime":979.0899999999999,"endTime":980.7299999999999,"body":"found the business, what are the"},{"speaker":"Vira","startTime":980.7299999999999,"endTime":980.7299999999999,"body":" "},{"speaker":"Vira","startTime":980.7299999999999,"endTime":982.4899999999999,"body":"values. And this is like one of"},{"speaker":"Vira","startTime":982.4899999999999,"endTime":982.4899999999999,"body":" "},{"speaker":"Vira","startTime":982.4899999999999,"endTime":983.9699999999999,"body":"those businesses that the"},{"speaker":"Vira","startTime":983.9699999999999,"endTime":984.29,"body":" "},{"speaker":"Vira","startTime":984.29,"endTime":986.25,"body":"values are at the core of"},{"speaker":"Vira","startTime":986.25,"endTime":986.25,"body":" "},{"speaker":"Vira","startTime":986.25,"endTime":987.7299999999999,"body":"the, at the core of the brand."},{"speaker":"Vira","startTime":987.7299999999999,"endTime":988.2099999999999,"body":" "},{"speaker":"Vira","startTime":988.2099999999999,"endTime":989.9699999999999,"body":"I'm like obsessed with you Patagonia."},{"speaker":"Vira","startTime":989.9699999999999,"endTime":989.9699999999999,"body":" "},{"speaker":"Vira","startTime":989.9699999999999,"endTime":991.77,"body":"Send me some free stuff. I'll be"},{"speaker":"Vira","startTime":991.77,"endTime":991.77,"body":" "},{"speaker":"Vira","startTime":991.77,"endTime":993.5699999999999,"body":"promoting you to the end of my days."},{"speaker":"Vira","startTime":993.5699999999999,"endTime":994.67,"body":" "},{"speaker":"Vira","startTime":994.67,"endTime":996.1899999999999,"body":"Anyways, enough about"},{"speaker":"Vira","startTime":996.1899999999999,"endTime":996.1899999999999,"body":" "},{"speaker":"Vira","startTime":996.1899999999999,"endTime":998.15,"body":"Patagonia. Let's review this next"},{"speaker":"Vira","startTime":998.15,"endTime":998.15,"body":" "},{"speaker":"Vira","startTime":998.15,"endTime":999.9899999999999,"body":"one. I do have quite a few order"},{"speaker":"Vira","startTime":999.9899999999999,"endTime":999.9899999999999,"body":" "},{"speaker":"Vira","startTime":999.9899999999999,"endTime":1001.79,"body":"confirmation emails just because they"},{"speaker":"Vira","startTime":1001.79,"endTime":1001.79,"body":" "},{"speaker":"Vira","startTime":1001.79,"endTime":1003.67,"body":"are the essence of"},{"speaker":"Vira","startTime":1003.67,"endTime":1003.67,"body":" "},{"speaker":"Vira","startTime":1003.67,"endTime":1005.51,"body":"transactional emails. If you could"},{"speaker":"Vira","startTime":1005.51,"endTime":1005.51,"body":" "},{"speaker":"Vira","startTime":1005.51,"endTime":1007.15,"body":"only do one transactional email,"},{"speaker":"Vira","startTime":1007.15,"endTime":1007.39,"body":" "},{"speaker":"Vira","startTime":1007.39,"endTime":1009.0699999999999,"body":"do this one. I really like this"},{"speaker":"Vira","startTime":1009.0699999999999,"endTime":1009.2299999999999,"body":" "},{"speaker":"Vira","startTime":1009.2299999999999,"endTime":1010.9899999999999,"body":"Home Alive Pets"},{"speaker":"Vira","startTime":1010.9899999999999,"endTime":1012.03,"body":" "},{"speaker":"Vira","startTime":1012.03,"endTime":1014.03,"body":"thing. I don't even know what they"},{"speaker":"Vira","startTime":1014.03,"endTime":1014.03,"body":" "},{"speaker":"Vira","startTime":1014.03,"endTime":1015.5899999999999,"body":"sell. Some kind of food for"},{"speaker":"Vira","startTime":1015.5899999999999,"endTime":1015.5899999999999,"body":" "},{"speaker":"Vira","startTime":1015.5899999999999,"endTime":1017.15,"body":"dogs or whatever."},{"speaker":"Vira","startTime":1017.15,"endTime":1017.31,"body":" "},{"speaker":"Vira","startTime":1017.31,"endTime":1019.31,"body":"But it's just"},{"speaker":"Vira","startTime":1019.31,"endTime":1019.39,"body":" "},{"speaker":"Vira","startTime":1019.39,"endTime":1021.39,"body":"so fun. And you"},{"speaker":"Vira","startTime":1021.39,"endTime":1021.39,"body":" "},{"speaker":"Vira","startTime":1021.39,"endTime":1023.39,"body":"can also. They"},{"speaker":"Vira","startTime":1023.39,"endTime":1023.39,"body":" "},{"speaker":"Vira","startTime":1023.39,"endTime":1025.39,"body":"have this very sweet thank you"},{"speaker":"Vira","startTime":1025.39,"endTime":1025.39,"body":" "},{"speaker":"Vira","startTime":1025.39,"endTime":1026.59,"body":"messages and"},{"speaker":"Vira","startTime":1026.59,"endTime":1027.23,"body":" "},{"speaker":"Vira","startTime":1027.23,"endTime":1028.99,"body":"it's just like a nice gesture"},{"speaker":"Vira","startTime":1028.99,"endTime":1029.07,"body":" "},{"speaker":"Vira","startTime":1029.07,"endTime":1030.67,"body":"to make your"},{"speaker":"Vira","startTime":1030.67,"endTime":1030.75,"body":" "},{"speaker":"Vira","startTime":1030.75,"endTime":1032.35,"body":"emails work for you and"},{"speaker":"Vira","startTime":1032.35,"endTime":1032.83,"body":" "},{"speaker":"Vira","startTime":1032.83,"endTime":1034.71,"body":"use that real estate not just"},{"speaker":"Vira","startTime":1034.71,"endTime":1034.71,"body":" "},{"speaker":"Vira","startTime":1034.71,"endTime":1036.27,"body":"for the confirmation but also"},{"speaker":"Vira","startTime":1036.27,"endTime":1037.07,"body":" "},{"speaker":"Vira","startTime":1037.07,"endTime":1038.35,"body":"to connect with your"},{"speaker":"Vira","startTime":1038.35,"endTime":1038.59,"body":" "},{"speaker":"Vira","startTime":1038.59,"endTime":1040.19,"body":"customers on the level of"},{"speaker":"Vira","startTime":1040.19,"endTime":1040.59,"body":" "},{"speaker":"Vira","startTime":1040.59,"endTime":1042.03,"body":"values and promote"},{"speaker":"Vira","startTime":1042.03,"endTime":1042.59,"body":" "},{"speaker":"Vira","startTime":1042.59,"endTime":1043.8700000000001,"body":"your products and"},{"speaker":"Vira","startTime":1043.8700000000001,"endTime":1044.75,"body":" "},{"speaker":"Vira","startTime":1044.75,"endTime":1046.55,"body":"ask them to reach out to"},{"speaker":"Vira","startTime":1046.55,"endTime":1046.55,"body":" "},{"speaker":"Vira","startTime":1046.55,"endTime":1048.43,"body":"your service team"},{"speaker":"Vira","startTime":1048.43,"endTime":1048.43,"body":" "},{"speaker":"Vira","startTime":1048.43,"endTime":1050.34,"body":"or. Or promote your faq. I love"},{"speaker":"Vira","startTime":1050.34,"endTime":1050.34,"body":" "},{"speaker":"Vira","startTime":1050.34,"endTime":1051.8999999999999,"body":"this email, it's beautiful."},{"speaker":"Andriy","startTime":1053.5,"endTime":1055.5,"body":"Agree. That's it?"},{"speaker":"Vira","startTime":1055.82,"endTime":1057.7399999999998,"body":"You're not going to say anything else about this?"},{"speaker":"Vira","startTime":1057.7399999999998,"endTime":1058.54,"body":" "},{"speaker":"Vira","startTime":1058.54,"endTime":1060.2199999999998,"body":"Cute emails"},{"speaker":"Vira","startTime":1060.2199999999998,"endTime":1060.3,"body":" "},{"speaker":"Vira","startTime":1060.3,"endTime":1061.7399999999998,"body":"full of puppies and."},{"speaker":"Vira","startTime":1061.7399999999998,"endTime":1063.34,"body":" "},{"speaker":"Vira","startTime":1063.34,"endTime":1064.1399999999999,"body":"Never mind."},{"speaker":"Vira","startTime":1064.1399999999999,"endTime":1065.1799999999998,"body":" "},{"speaker":"Vira","startTime":1065.1799999999998,"endTime":1066.78,"body":"Let's move to the next"},{"speaker":"Vira","startTime":1066.78,"endTime":1066.78,"body":" "},{"speaker":"Vira","startTime":1066.78,"endTime":1067.8999999999999,"body":"Patagonia email."},{"speaker":"Andriy","startTime":1068.62,"endTime":1069.8999999999999,"body":"I told You. I'm off"},{"speaker":"Andriy","startTime":1069.8999999999999,"endTime":1069.9799999999998,"body":" "},{"speaker":"Andriy","startTime":1069.9799999999998,"endTime":1071.34,"body":"Instagram, so maybe"},{"speaker":"Andriy","startTime":1071.34,"endTime":1071.6599999999999,"body":" "},{"speaker":"Andriy","startTime":1071.6599999999999,"endTime":1073.34,"body":"my feelings for"},{"speaker":"Andriy","startTime":1073.34,"endTime":1073.58,"body":" "},{"speaker":"Andriy","startTime":1073.58,"endTime":1075.1,"body":"cuteness are down."},{"speaker":"Vira","startTime":1075.9799999999998,"endTime":1077.4199999999998,"body":"Yeah, you're like one of those"},{"speaker":"Vira","startTime":1077.4199999999998,"endTime":1077.6599999999999,"body":" "},{"speaker":"Vira","startTime":1077.6599999999999,"endTime":1079.2599999999998,"body":"LinkedIn people. You know how they,"},{"speaker":"Vira","startTime":1079.2599999999998,"endTime":1079.85,"body":" "},{"speaker":"Vira","startTime":1079.85,"endTime":1081.6899999999998,"body":"how they always post things."},{"speaker":"Vira","startTime":1081.6899999999998,"endTime":1081.6899999999998,"body":" "},{"speaker":"Vira","startTime":1081.6899999999998,"endTime":1083.57,"body":"Like today I wrote"},{"speaker":"Vira","startTime":1083.57,"endTime":1083.57,"body":" "},{"speaker":"Vira","startTime":1083.57,"endTime":1085.1299999999999,"body":"a bus and these are the five"},{"speaker":"Vira","startTime":1085.1299999999999,"endTime":1085.2099999999998,"body":" "},{"speaker":"Vira","startTime":1085.2099999999998,"endTime":1086.9299999999998,"body":"lessons it taught me or"},{"speaker":"Vira","startTime":1086.9299999999998,"endTime":1086.9299999999998,"body":" "},{"speaker":"Vira","startTime":1086.9299999999998,"endTime":1088.85,"body":"whatever. They have like five"},{"speaker":"Vira","startTime":1088.85,"endTime":1088.85,"body":" "},{"speaker":"Vira","startTime":1088.85,"endTime":1090.2499999999998,"body":"lessons about everything."},{"speaker":"Vira","startTime":1090.2499999999998,"endTime":1090.6499999999999,"body":" "},{"speaker":"Vira","startTime":1090.6499999999999,"endTime":1092.5299999999997,"body":"Like I today I went to the"},{"speaker":"Vira","startTime":1092.5299999999997,"endTime":1092.5299999999997,"body":" "},{"speaker":"Vira","startTime":1092.5299999999997,"endTime":1094.4499999999998,"body":"coffee shop and these are the things that"},{"speaker":"Vira","startTime":1094.4499999999998,"endTime":1094.4499999999998,"body":" "},{"speaker":"Vira","startTime":1094.4499999999998,"endTime":1096.37,"body":"I learned and I love it. I'm here"},{"speaker":"Vira","startTime":1096.37,"endTime":1096.37,"body":" "},{"speaker":"Vira","startTime":1096.37,"endTime":1098.09,"body":"for there. But I'm also like an Instagram"},{"speaker":"Vira","startTime":1098.09,"endTime":1098.09,"body":" "},{"speaker":"Vira","startTime":1098.09,"endTime":1100.0499999999997,"body":"girl. The"},{"speaker":"Andriy","startTime":1100.0499999999997,"endTime":1101.9699999999998,"body":"funny thing is that sometimes I use"},{"speaker":"Andriy","startTime":1101.9699999999998,"endTime":1101.9699999999998,"body":" "},{"speaker":"Andriy","startTime":1101.9699999999998,"endTime":1102.9699999999998,"body":"LinkedIn like"},{"speaker":"Andriy","startTime":1102.9699999999998,"endTime":1104.09,"body":" "},{"speaker":"Andriy","startTime":1104.09,"endTime":1106.0099999999998,"body":"other Instagram, which might not"},{"speaker":"Andriy","startTime":1106.0099999999998,"endTime":1106.0099999999998,"body":" "},{"speaker":"Andriy","startTime":1106.0099999999998,"endTime":1107.81,"body":"be extremely"},{"speaker":"Andriy","startTime":1107.81,"endTime":1107.81,"body":" "},{"speaker":"Andriy","startTime":1107.81,"endTime":1109.61,"body":"cool. I think it's like"},{"speaker":"Vira","startTime":1109.61,"endTime":1111.4899999999998,"body":"LinkedIn is like moving towards that"},{"speaker":"Vira","startTime":1111.4899999999998,"endTime":1111.4899999999998,"body":" "},{"speaker":"Vira","startTime":1111.4899999999998,"endTime":1113.2899999999997,"body":"thing. It used to be like a professional thing."},{"speaker":"Vira","startTime":1113.2899999999997,"endTime":1113.2899999999997,"body":" "},{"speaker":"Vira","startTime":1113.2899999999997,"endTime":1115.2499999999998,"body":"Now you know when someone had a kid"},{"speaker":"Vira","startTime":1115.2499999999998,"endTime":1115.2499999999998,"body":" "},{"speaker":"Vira","startTime":1115.2499999999998,"endTime":1115.85,"body":"or when"},{"speaker":"Vira","startTime":1115.85,"endTime":1116.9699999999998,"body":" "},{"speaker":"Vira","startTime":1116.9699999999998,"endTime":1118.81,"body":"their team won the super"},{"speaker":"Vira","startTime":1118.81,"endTime":1118.81,"body":" "},{"speaker":"Vira","startTime":1118.81,"endTime":1120.7699999999998,"body":"bowl and the five lessons they learned"},{"speaker":"Vira","startTime":1120.7699999999998,"endTime":1120.7699999999998,"body":" "},{"speaker":"Vira","startTime":1120.7699999999998,"endTime":1122.7299999999998,"body":"from it. I love it. I love"},{"speaker":"Vira","startTime":1122.7299999999998,"endTime":1122.7299999999998,"body":" "},{"speaker":"Vira","startTime":1122.7299999999998,"endTime":1124.7299999999998,"body":"it. It's pretty. I had the kids."},{"speaker":"Andriy","startTime":1125.2099999999998,"endTime":1126.9699999999998,"body":"This is five lessons I learned about"},{"speaker":"Andriy","startTime":1126.9699999999998,"endTime":1126.9699999999998,"body":" "},{"speaker":"Andriy","startTime":1126.9699999999998,"endTime":1128.6899999999998,"body":"it. There is like"},{"speaker":"Vira","startTime":1128.6899999999998,"endTime":1130.57,"body":"literally image videos like this on"},{"speaker":"Vira","startTime":1130.57,"endTime":1130.57,"body":" "},{"speaker":"Vira","startTime":1130.57,"endTime":1132.5299999999997,"body":"Instagram. So anyways, it's"},{"speaker":"Vira","startTime":1132.5299999999997,"endTime":1132.5299999999997,"body":" "},{"speaker":"Vira","startTime":1132.5299999999997,"endTime":1134.09,"body":"like we haven't had one of those"},{"speaker":"Vira","startTime":1134.09,"endTime":1134.09,"body":" "},{"speaker":"Vira","startTime":1134.09,"endTime":1135.9299999999998,"body":"Patagonia emails in a while. I feel"},{"speaker":"Vira","startTime":1135.9299999999998,"endTime":1135.9299999999998,"body":" "},{"speaker":"Vira","startTime":1135.9299999999998,"endTime":1137.81,"body":"like. So let's go to the shipping and"},{"speaker":"Vira","startTime":1137.81,"endTime":1137.81,"body":" "},{"speaker":"Vira","startTime":1137.81,"endTime":1139.7099999999998,"body":"delivery notific notification Patagonia"},{"speaker":"Vira","startTime":1139.7099999999998,"endTime":1139.7099999999998,"body":" "},{"speaker":"Vira","startTime":1139.7099999999998,"endTime":1141.6299999999999,"body":"email. I just really think this is a cool"},{"speaker":"Vira","startTime":1141.6299999999999,"endTime":1141.6299999999999,"body":" "},{"speaker":"Vira","startTime":1141.6299999999999,"endTime":1142.9499999999998,"body":"email. Okay. This is"},{"speaker":"Andriy","startTime":1143.1899999999998,"endTime":1145.0299999999997,"body":"perfect. Perfect. This is like"},{"speaker":"Andriy","startTime":1145.0299999999997,"endTime":1146.6299999999999,"body":" "},{"speaker":"Andriy","startTime":1146.6299999999999,"endTime":1148.5499999999997,"body":"cracks me, right? So"},{"speaker":"Vira","startTime":1148.5499999999997,"endTime":1150.31,"body":"this email, obviously it"},{"speaker":"Vira","startTime":1150.31,"endTime":1150.31,"body":" "},{"speaker":"Vira","startTime":1150.31,"endTime":1152.1499999999999,"body":"has everything that the shipping and"},{"speaker":"Vira","startTime":1152.1499999999999,"endTime":1152.1499999999999,"body":" "},{"speaker":"Vira","startTime":1152.1499999999999,"endTime":1153.83,"body":"delivery email should have."},{"speaker":"Vira","startTime":1153.83,"endTime":1154.07,"body":" "},{"speaker":"Vira","startTime":1154.07,"endTime":1155.7899999999997,"body":"It have the estimated date of"},{"speaker":"Vira","startTime":1155.7899999999997,"endTime":1155.7899999999997,"body":" "},{"speaker":"Vira","startTime":1155.7899999999997,"endTime":1157.35,"body":"delivery out for"},{"speaker":"Vira","startTime":1157.35,"endTime":1157.35,"body":" "},{"speaker":"Vira","startTime":1157.35,"endTime":1159.1499999999999,"body":"delivery. But it has like a super"},{"speaker":"Vira","startTime":1159.1499999999999,"endTime":1159.1499999999999,"body":" "},{"speaker":"Vira","startTime":1159.1499999999999,"endTime":1160.9899999999998,"body":"funny hero image. And I like how"},{"speaker":"Vira","startTime":1160.9899999999998,"endTime":1160.9899999999998,"body":" "},{"speaker":"Vira","startTime":1160.9899999999998,"endTime":1162.5499999999997,"body":"they never have any like"},{"speaker":"Vira","startTime":1162.5499999999997,"endTime":1162.7899999999997,"body":" "},{"speaker":"Vira","startTime":1162.7899999999997,"endTime":1164.4699999999998,"body":"header text on the"},{"speaker":"Vira","startTime":1164.4699999999998,"endTime":1164.4699999999998,"body":" "},{"speaker":"Vira","startTime":1164.4699999999998,"endTime":1166.3899999999999,"body":"images. It's just like the cleanness."},{"speaker":"Vira","startTime":1166.3899999999999,"endTime":1166.9099999999999,"body":" "},{"speaker":"Vira","startTime":1166.9099999999999,"endTime":1168.7099999999998,"body":"I love it because they are all about the"},{"speaker":"Vira","startTime":1168.7099999999998,"endTime":1168.7099999999998,"body":" "},{"speaker":"Vira","startTime":1168.7099999999998,"endTime":1170.31,"body":"lifestyle and they have this guy"},{"speaker":"Vira","startTime":1170.31,"endTime":1170.31,"body":" "},{"speaker":"Vira","startTime":1170.31,"endTime":1172.2699999999998,"body":"carrying way too many."},{"speaker":"Vira","startTime":1172.2699999999998,"endTime":1172.5099999999998,"body":" "},{"speaker":"Vira","startTime":1172.5099999999998,"endTime":1174.4299999999998,"body":"It's called the black hole bags."},{"speaker":"Vira","startTime":1174.4299999999998,"endTime":1174.5099999999998,"body":" "},{"speaker":"Vira","startTime":1174.5099999999998,"endTime":1176.35,"body":"Yeah, like carrying"},{"speaker":"Vira","startTime":1176.35,"endTime":1176.35,"body":" "},{"speaker":"Vira","startTime":1176.35,"endTime":1178.35,"body":"it on the bicycle, which is like very"},{"speaker":"Vira","startTime":1178.35,"endTime":1178.35,"body":" "},{"speaker":"Vira","startTime":1178.35,"endTime":1180.2299999999998,"body":"on theme for this email. So they"},{"speaker":"Vira","startTime":1180.2299999999998,"endTime":1180.2299999999998,"body":" "},{"speaker":"Vira","startTime":1180.2299999999998,"endTime":1181.83,"body":"do have this section"},{"speaker":"Vira","startTime":1181.83,"endTime":1181.83,"body":" "},{"speaker":"Vira","startTime":1181.83,"endTime":1182.6689999999999,"body":"obviously for"},{"speaker":"Vira","startTime":1182.6689999999999,"endTime":1183.4699999999998,"body":" "},{"speaker":"Vira","startTime":1183.4699999999998,"endTime":1185.4699999999998,"body":"transactional section. They have the products"},{"speaker":"Vira","startTime":1185.4699999999998,"endTime":1186.1899999999998,"body":" "},{"speaker":"Vira","startTime":1186.1899999999998,"endTime":1187.3899999999999,"body":"that you should be"},{"speaker":"Vira","startTime":1187.3899999999999,"endTime":1188.0299999999997,"body":" "},{"speaker":"Vira","startTime":1188.0299999999997,"endTime":1189.9899999999998,"body":"excited to receive very"},{"speaker":"Vira","startTime":1189.9899999999998,"endTime":1189.9899999999998,"body":" "},{"speaker":"Vira","startTime":1189.9899999999998,"endTime":1191.7099999999998,"body":"soon and you can check your"},{"speaker":"Vira","startTime":1191.7099999999998,"endTime":1191.7099999999998,"body":" "},{"speaker":"Vira","startTime":1191.7099999999998,"endTime":1193.6699999999998,"body":"order status. But also they have"},{"speaker":"Vira","startTime":1193.6699999999998,"endTime":1193.6699999999998,"body":" "},{"speaker":"Vira","startTime":1193.6699999999998,"endTime":1195.6299999999999,"body":"this little icons that again"},{"speaker":"Vira","startTime":1195.6299999999999,"endTime":1195.7899999999997,"body":" "},{"speaker":"Vira","startTime":1195.7899999999997,"endTime":1197.5499999999997,"body":"communicate the value."},{"speaker":"Vira","startTime":1197.5499999999997,"endTime":1197.7899999999997,"body":" "},{"speaker":"Vira","startTime":1197.7899999999997,"endTime":1199.37,"body":"Like they are guarantee and"},{"speaker":"Vira","startTime":1199.37,"endTime":1200.09,"body":" "},{"speaker":"Vira","startTime":1200.09,"endTime":1201.61,"body":"like keep your gear in play"},{"speaker":"Vira","startTime":1201.61,"endTime":1201.7699999999998,"body":" "},{"speaker":"Vira","startTime":1201.7699999999998,"endTime":1203.37,"body":"and like everything."},{"speaker":"Vira","startTime":1203.37,"endTime":1203.61,"body":" "},{"speaker":"Vira","startTime":1203.61,"endTime":1205.4499999999998,"body":"So I think this is like a perfect"},{"speaker":"Vira","startTime":1205.4499999999998,"endTime":1205.4499999999998,"body":" "},{"speaker":"Vira","startTime":1205.4499999999998,"endTime":1206.6499999999999,"body":"example of the,"},{"speaker":"Vira","startTime":1206.6499999999999,"endTime":1207.2099999999998,"body":" "},{"speaker":"Vira","startTime":1207.2099999999998,"endTime":1209.2099999999998,"body":"of how you can have fun"},{"speaker":"Vira","startTime":1209.2099999999998,"endTime":1209.2099999999998,"body":" "},{"speaker":"Vira","startTime":1209.2099999999998,"endTime":1211.1699999999998,"body":"with this emails and still deliver the"},{"speaker":"Vira","startTime":1211.1699999999998,"endTime":1211.1699999999998,"body":" "},{"speaker":"Vira","startTime":1211.1699999999998,"endTime":1213.0499999999997,"body":"value. Agreed. Andriy."},{"speaker":"Vira","startTime":1213.0499999999997,"endTime":1213.61,"body":" "},{"speaker":"Vira","startTime":1213.61,"endTime":1215.2099999999998,"body":"Because that's Agree. Agree."},{"speaker":"Andriy","startTime":1216.4899999999998,"endTime":1218.4099999999999,"body":"I'm, I'm, I'm. I'm"},{"speaker":"Andriy","startTime":1218.4099999999999,"endTime":1218.4099999999999,"body":" "},{"speaker":"Andriy","startTime":1218.4099999999999,"endTime":1220.2499999999998,"body":"reading the next one. So I would like to"},{"speaker":"Andriy","startTime":1220.2499999999998,"endTime":1220.33,"body":" "},{"speaker":"Andriy","startTime":1220.33,"endTime":1222.09,"body":"love the. Dynamic on this podcast"},{"speaker":"Vira","startTime":1222.09,"endTime":1223.5299999999997,"body":"today. Love it."},{"speaker":"Andriy","startTime":1224.4899999999998,"endTime":1226.4499999999998,"body":"Are you still here? Are you still"},{"speaker":"Andriy","startTime":1226.4499999999998,"endTime":1226.4499999999998,"body":" "},{"speaker":"Andriy","startTime":1226.4499999999998,"endTime":1228.1799999999998,"body":"here? I am."},{"speaker":"Vira","startTime":1229.2199999999998,"endTime":1231.2199999999998,"body":"So recess email. What do"},{"speaker":"Vira","startTime":1231.2199999999998,"endTime":1231.2199999999998,"body":" "},{"speaker":"Vira","startTime":1231.2199999999998,"endTime":1232.7399999999998,"body":"you think, Henry, about this one?"},{"speaker":"Andriy","startTime":1233.1399999999999,"endTime":1235.1,"body":"That's why I was spaced out"},{"speaker":"Andriy","startTime":1235.1,"endTime":1235.1,"body":" "},{"speaker":"Andriy","startTime":1235.1,"endTime":1236.6999999999998,"body":"because I was reading this"},{"speaker":"Andriy","startTime":1236.6999999999998,"endTime":1236.6999999999998,"body":" "},{"speaker":"Andriy","startTime":1236.6999999999998,"endTime":1238.6999999999998,"body":"paragraph and it's extremely"},{"speaker":"Andriy","startTime":1238.6999999999998,"endTime":1238.6999999999998,"body":" "},{"speaker":"Andriy","startTime":1238.6999999999998,"endTime":1240.6999999999998,"body":"cool play on the copy here. I"},{"speaker":"Andriy","startTime":1240.6999999999998,"endTime":1240.6999999999998,"body":" "},{"speaker":"Andriy","startTime":1240.6999999999998,"endTime":1242.4199999999998,"body":"personally believe. I mean it's transactional"},{"speaker":"Andriy","startTime":1242.4199999999998,"endTime":1242.4199999999998,"body":" "},{"speaker":"Andriy","startTime":1242.4199999999998,"endTime":1243.7799999999997,"body":"emails, but still they."},{"speaker":"Andriy","startTime":1243.7799999999997,"endTime":1244.2599999999998,"body":" "},{"speaker":"Andriy","startTime":1244.2599999999998,"endTime":1246.0199999999998,"body":"Can you please read it? Because you better"},{"speaker":"Andriy","startTime":1246.0199999999998,"endTime":1246.0199999999998,"body":" "},{"speaker":"Andriy","startTime":1246.0199999999998,"endTime":1247.7399999999998,"body":"reading the news. I was about to ask"},{"speaker":"Vira","startTime":1247.7399999999998,"endTime":1249.5399999999997,"body":"you to do that. But anyway."},{"speaker":"Vira","startTime":1249.5399999999997,"endTime":1250.1,"body":" "},{"speaker":"Vira","startTime":1250.1,"endTime":1252.0199999999998,"body":"Hi. Smile Davis."},{"speaker":"Vira","startTime":1252.0199999999998,"endTime":1252.6599999999999,"body":" "},{"speaker":"Vira","startTime":1252.6599999999999,"endTime":1254.4199999999998,"body":"Whoever it is you"},{"speaker":"Vira","startTime":1254.4199999999998,"endTime":1254.4199999999998,"body":" "},{"speaker":"Vira","startTime":1254.4199999999998,"endTime":1256.2199999999998,"body":"might be asking yourself, can a"},{"speaker":"Vira","startTime":1256.2199999999998,"endTime":1256.2199999999998,"body":" "},{"speaker":"Vira","startTime":1256.2199999999998,"endTime":1258.1799999999998,"body":"pigeon really carry a package? Don't"},{"speaker":"Vira","startTime":1258.1799999999998,"endTime":1258.1799999999998,"body":" "},{"speaker":"Vira","startTime":1258.1799999999998,"endTime":1259.7599999999998,"body":"they just deliver notes and stuff?"},{"speaker":"Vira","startTime":1259.7599999999998,"endTime":1259.9199999999998,"body":" "},{"speaker":"Vira","startTime":1259.9199999999998,"endTime":1261.9199999999998,"body":"Well, smiles Davis, we feed"},{"speaker":"Vira","startTime":1261.9199999999998,"endTime":1261.9199999999998,"body":" "},{"speaker":"Vira","startTime":1261.9199999999998,"endTime":1263.7999999999997,"body":"our pigeons recess so they"},{"speaker":"Vira","startTime":1263.7999999999997,"endTime":1263.7999999999997,"body":" "},{"speaker":"Vira","startTime":1263.7999999999997,"endTime":1265.36,"body":"are extra strong and fast."},{"speaker":"Vira","startTime":1265.36,"endTime":1265.6,"body":" "},{"speaker":"Vira","startTime":1265.6,"endTime":1267.2799999999997,"body":"Rest assured your order"},{"speaker":"Vira","startTime":1267.2799999999997,"endTime":1267.36,"body":" "},{"speaker":"Vira","startTime":1267.36,"endTime":1269.2399999999998,"body":"will arrive soon. In case you"},{"speaker":"Vira","startTime":1269.2399999999998,"endTime":1269.2399999999998,"body":" "},{"speaker":"Vira","startTime":1269.2399999999998,"endTime":1270.7199999999998,"body":"place this order in a"},{"speaker":"Vira","startTime":1270.7199999999998,"endTime":1270.9599999999998,"body":" "},{"speaker":"Vira","startTime":1270.9599999999998,"endTime":1272.8799999999999,"body":"huge state, you can find"},{"speaker":"Vira","startTime":1272.8799999999999,"endTime":1272.8799999999999,"body":" "},{"speaker":"Vira","startTime":1272.8799999999999,"endTime":1274.8799999999999,"body":"all of your order information below."},{"speaker":"Vira","startTime":1274.8799999999999,"endTime":1275.0399999999997,"body":" "},{"speaker":"Vira","startTime":1275.0399999999997,"endTime":1276.7199999999998,"body":"I love it. What is Fuse?"},{"speaker":"Vira","startTime":1276.7199999999998,"endTime":1277.12,"body":" "},{"speaker":"Vira","startTime":1277.12,"endTime":1279.12,"body":"I don't know. I don't know. I. I can google"},{"speaker":"Vira","startTime":1279.12,"endTime":1279.12,"body":" "},{"speaker":"Vira","startTime":1279.12,"endTime":1280.8799999999999,"body":"it. But like out of context,"},{"speaker":"Vira","startTime":1280.8799999999999,"endTime":1280.8799999999999,"body":" "},{"speaker":"Vira","startTime":1280.8799999999999,"endTime":1282.6399999999999,"body":"it's like probably something like"},{"speaker":"Vira","startTime":1282.6399999999999,"endTime":1282.6399999999999,"body":" "},{"speaker":"Vira","startTime":1282.6399999999999,"endTime":1283.4399999999998,"body":"when you were"},{"speaker":"Vira","startTime":1283.4399999999998,"endTime":1284.08,"body":" "},{"speaker":"Vira","startTime":1284.08,"endTime":1285.86,"body":"unaware that you've placed it"},{"speaker":"Vira","startTime":1285.86,"endTime":1285.86,"body":" "},{"speaker":"Vira","startTime":1285.86,"endTime":1287.06,"body":"or something like that. But"},{"speaker":"Andriy","startTime":1287.7799999999997,"endTime":1289.7799999999997,"body":"at the end it says love the"},{"speaker":"Andriy","startTime":1289.7799999999997,"endTime":1289.7799999999997,"body":" "},{"speaker":"Andriy","startTime":1289.7799999999997,"endTime":1291.62,"body":"humans that make Reese's."},{"speaker":"Andriy","startTime":1291.62,"endTime":1291.6999999999998,"body":" "},{"speaker":"Andriy","startTime":1291.6999999999998,"endTime":1293.4999999999998,"body":"What is a Reese's brand? What do they"},{"speaker":"Andriy","startTime":1293.4999999999998,"endTime":1293.4999999999998,"body":" "},{"speaker":"Andriy","startTime":1293.4999999999998,"endTime":1295.3799999999999,"body":"sell? There are so many"},{"speaker":"Vira","startTime":1295.3799999999999,"endTime":1297.06,"body":"brands called recess,"},{"speaker":"Vira","startTime":1297.06,"endTime":1297.1399999999999,"body":" "},{"speaker":"Vira","startTime":1297.1399999999999,"endTime":1299.0199999999998,"body":"but whatever. Yeah,"},{"speaker":"Vira","startTime":1299.0199999999998,"endTime":1299.0199999999998,"body":" "},{"speaker":"Vira","startTime":1299.0199999999998,"endTime":1300.6999999999998,"body":"it sounds like like"},{"speaker":"Vira","startTime":1300.6999999999998,"endTime":1300.6999999999998,"body":" "},{"speaker":"Vira","startTime":1300.6999999999998,"endTime":1302.62,"body":"chocolate different. Yeah, but"},{"speaker":"Vira","startTime":1302.62,"endTime":1302.62,"body":" "},{"speaker":"Vira","startTime":1302.62,"endTime":1304.4999999999998,"body":"it's like a different like drinks and."},{"speaker":"Vira","startTime":1304.4999999999998,"endTime":1306.4999999999998,"body":" "},{"speaker":"Vira","startTime":1306.4999999999998,"endTime":1307.7799999999997,"body":"How do you call it this like"},{"speaker":"Vira","startTime":1307.7799999999997,"endTime":1308.0199999999998,"body":" "},{"speaker":"Vira","startTime":1308.0199999999998,"endTime":1309.9399999999998,"body":"powders that you're like adding to"},{"speaker":"Vira","startTime":1309.9399999999998,"endTime":1309.9399999999998,"body":" "},{"speaker":"Vira","startTime":1309.9399999999998,"endTime":1311.82,"body":"your. To your drinks"},{"speaker":"Vira","startTime":1311.82,"endTime":1311.82,"body":" "},{"speaker":"Vira","startTime":1311.82,"endTime":1313.4999999999998,"body":"and kind of like a"},{"speaker":"Vira","startTime":1313.4999999999998,"endTime":1313.4999999999998,"body":" "},{"speaker":"Vira","startTime":1313.4999999999998,"endTime":1315.4999999999998,"body":"healthy. Healthy drinks. Like healthy"},{"speaker":"Vira","startTime":1315.4999999999998,"endTime":1315.4999999999998,"body":" "},{"speaker":"Vira","startTime":1315.4999999999998,"endTime":1316.4199999999998,"body":"sodas and"},{"speaker":"Vira","startTime":1316.4199999999998,"endTime":1318.7399999999998,"body":" "},{"speaker":"Vira","startTime":1318.7399999999998,"endTime":1320.1799999999998,"body":"different Adds"},{"speaker":"Vira","startTime":1320.1799999999998,"endTime":1320.1799999999998,"body":" "},{"speaker":"Vira","startTime":1320.1799999999998,"endTime":1321.6999999999998,"body":"ons to your drinks."},{"speaker":"Vira","startTime":1321.6999999999998,"endTime":1321.9399999999998,"body":" "},{"speaker":"Vira","startTime":1321.9399999999998,"endTime":1323.86,"body":"Really cool website, by the way. I've never been to"},{"speaker":"Vira","startTime":1323.86,"endTime":1323.86,"body":" "},{"speaker":"Vira","startTime":1323.86,"endTime":1325.4599999999998,"body":"their website. It's really nice."},{"speaker":"Vira","startTime":1325.4599999999998,"endTime":1325.7799999999997,"body":" "},{"speaker":"Vira","startTime":1325.7799999999997,"endTime":1327.2999999999997,"body":"And the last one, Andriy,"},{"speaker":"Vira","startTime":1327.2999999999997,"endTime":1328.34,"body":" "},{"speaker":"Vira","startTime":1328.34,"endTime":1330.34,"body":"this one is very cheeky."},{"speaker":"Vira","startTime":1330.34,"endTime":1330.7399999999998,"body":" "},{"speaker":"Vira","startTime":1330.7399999999998,"endTime":1332.4999999999998,"body":"Literally because it"},{"speaker":"Vira","startTime":1332.4999999999998,"endTime":1332.4999999999998,"body":" "},{"speaker":"Vira","startTime":1332.4999999999998,"endTime":1334.4599999999998,"body":"sells like the underwear."},{"speaker":"Vira","startTime":1334.4599999999998,"endTime":1334.4599999999998,"body":" "},{"speaker":"Vira","startTime":1334.4599999999998,"endTime":1336.1799999999998,"body":"So. Talking about cheeky,"},{"speaker":"Andriy","startTime":1336.1799999999998,"endTime":1338.06,"body":"my wife yesterday bought"},{"speaker":"Andriy","startTime":1338.06,"endTime":1338.06,"body":" "},{"speaker":"Andriy","startTime":1338.06,"endTime":1339.9799999999998,"body":"me a T shirt. Kind"},{"speaker":"Andriy","startTime":1339.9799999999998,"endTime":1339.9799999999998,"body":" "},{"speaker":"Andriy","startTime":1339.9799999999998,"endTime":1341.7799999999997,"body":"of this color scheme."},{"speaker":"Andriy","startTime":1341.7799999999997,"endTime":1341.86,"body":" "},{"speaker":"Andriy","startTime":1341.86,"endTime":1343.5399999999997,"body":"Close enough. Even like more"},{"speaker":"Andriy","startTime":1343.5399999999997,"endTime":1343.5399999999997,"body":" "},{"speaker":"Andriy","startTime":1343.5399999999997,"endTime":1345.4799999999998,"body":"colorful. Full. When I wear"},{"speaker":"Andriy","startTime":1345.4799999999998,"endTime":1345.4799999999998,"body":" "},{"speaker":"Andriy","startTime":1345.4799999999998,"endTime":1347.32,"body":"it, I like. No, no, no. I."},{"speaker":"Andriy","startTime":1347.32,"endTime":1347.32,"body":" "},{"speaker":"Andriy","startTime":1347.32,"endTime":1348.9599999999998,"body":"We are returning that. I'm not."},{"speaker":"Vira","startTime":1350.7999999999997,"endTime":1352.56,"body":"I feel like pink is your color."},{"speaker":"Andriy","startTime":1352.56,"endTime":1354.32,"body":"No, no, I."},{"speaker":"Andriy","startTime":1354.32,"endTime":1354.4799999999998,"body":" "},{"speaker":"Andriy","startTime":1354.4799999999998,"endTime":1355.6,"body":"I do have pink."},{"speaker":"Andriy","startTime":1355.6,"endTime":1355.9999999999998,"body":" "},{"speaker":"Andriy","startTime":1355.9999999999998,"endTime":1357.9999999999998,"body":"Solid pink shirts, but"},{"speaker":"Andriy","startTime":1357.9999999999998,"endTime":1358.1599999999999,"body":" "},{"speaker":"Andriy","startTime":1358.1599999999999,"endTime":1359.7599999999998,"body":"not when it's like"},{"speaker":"Andriy","startTime":1359.7599999999998,"endTime":1360.7999999999997,"body":" "},{"speaker":"Andriy","startTime":1360.7999999999997,"endTime":1362.7599999999998,"body":"so many colors on one shirts"},{"speaker":"Andriy","startTime":1362.7599999999998,"endTime":1362.7599999999998,"body":" "},{"speaker":"Andriy","startTime":1362.7599999999998,"endTime":1364.6,"body":"with waves and stuff like that."},{"speaker":"Andriy","startTime":1364.6,"endTime":1364.6,"body":" "},{"speaker":"Andriy","startTime":1364.6,"endTime":1365.4399999999998,"body":"It's like."},{"speaker":"Vira","startTime":1367.84,"endTime":1369.4399999999998,"body":"Yolo. You only live once,"},{"speaker":"Vira","startTime":1369.4399999999998,"endTime":1369.4399999999998,"body":" "},{"speaker":"Vira","startTime":1369.4399999999998,"endTime":1371.36,"body":"Andriy You can rock"},{"speaker":"Vira","startTime":1371.36,"endTime":1371.36,"body":" "},{"speaker":"Vira","startTime":1371.36,"endTime":1373.1299999999999,"body":"it to like a Sunday service in"},{"speaker":"Vira","startTime":1373.1299999999999,"endTime":1373.1299999999999,"body":" "},{"speaker":"Vira","startTime":1373.1299999999999,"endTime":1375.09,"body":"church. I don't know like what people"},{"speaker":"Vira","startTime":1375.09,"endTime":1375.57,"body":" "},{"speaker":"Vira","startTime":1375.57,"endTime":1377.2499999999998,"body":"are doing when they have like"},{"speaker":"Vira","startTime":1377.2499999999998,"endTime":1377.2499999999998,"body":" "},{"speaker":"Vira","startTime":1377.2499999999998,"endTime":1379.2099999999998,"body":"families, but I'm sure you"},{"speaker":"Vira","startTime":1379.2099999999998,"endTime":1379.2099999999998,"body":" "},{"speaker":"Vira","startTime":1379.2099999999998,"endTime":1381.1299999999999,"body":"can rock it. Give"},{"speaker":"Vira","startTime":1381.1299999999999,"endTime":1381.1299999999999,"body":" "},{"speaker":"Vira","startTime":1381.1299999999999,"endTime":1383.0499999999997,"body":"yourself some credit. I like this"},{"speaker":"Vira","startTime":1383.0499999999997,"endTime":1383.0499999999997,"body":" "},{"speaker":"Vira","startTime":1383.0499999999997,"endTime":1384.5299999999997,"body":"one. It's another"},{"speaker":"Vira","startTime":1384.5299999999997,"endTime":1384.9299999999998,"body":" "},{"speaker":"Vira","startTime":1384.9299999999998,"endTime":1386.6899999999998,"body":"chipping confirmation, but"},{"speaker":"Vira","startTime":1386.6899999999998,"endTime":1386.6899999999998,"body":" "},{"speaker":"Vira","startTime":1386.6899999999998,"endTime":1388.5299999999997,"body":"they actually wrote a"},{"speaker":"Vira","startTime":1388.5299999999997,"endTime":1388.5299999999997,"body":" "},{"speaker":"Vira","startTime":1388.5299999999997,"endTime":1390.5299999999997,"body":"haiku. Do you know what haiku is?"},{"speaker":"Andriy","startTime":1391.1699999999998,"endTime":1393.0499999999997,"body":"No. It's like a. It's like"},{"speaker":"Vira","startTime":1393.0499999999997,"endTime":1394.6899999999998,"body":"a Japanese art"},{"speaker":"Vira","startTime":1394.6899999999998,"endTime":1395.2499999999998,"body":" "},{"speaker":"Vira","startTime":1395.2499999999998,"endTime":1397.1699999999998,"body":"of very short poems."},{"speaker":"Vira","startTime":1397.1699999999998,"endTime":1397.33,"body":" "},{"speaker":"Vira","startTime":1397.33,"endTime":1399.1699999999998,"body":"Like they should be like certain"},{"speaker":"Vira","startTime":1399.1699999999998,"endTime":1399.7299999999998,"body":" "},{"speaker":"Vira","startTime":1399.7299999999998,"endTime":1401.4099999999999,"body":"number of syllables, certain"},{"speaker":"Vira","startTime":1401.4099999999999,"endTime":1401.4099999999999,"body":" "},{"speaker":"Vira","startTime":1401.4099999999999,"endTime":1403.2499999999998,"body":"number of lines. It's only like three"},{"speaker":"Vira","startTime":1403.2499999999998,"endTime":1403.2499999999998,"body":" "},{"speaker":"Vira","startTime":1403.2499999999998,"endTime":1405.1499999999999,"body":"lines long. So it's like science"},{"speaker":"Vira","startTime":1405.1499999999999,"endTime":1405.1499999999999,"body":" "},{"speaker":"Vira","startTime":1405.1499999999999,"endTime":1407.0299999999997,"body":"of. Science of words, you"},{"speaker":"Vira","startTime":1407.0299999999997,"endTime":1407.0299999999997,"body":" "},{"speaker":"Vira","startTime":1407.0299999999997,"endTime":1408.6699999999998,"body":"know? And they actually rode a hike"},{"speaker":"Vira","startTime":1408.6699999999998,"endTime":1408.9899999999998,"body":" "},{"speaker":"Vira","startTime":1408.9899999999998,"endTime":1410.7499999999998,"body":"through lonely mail. I"},{"speaker":"Vira","startTime":1410.7499999999998,"endTime":1410.7499999999998,"body":" "},{"speaker":"Vira","startTime":1410.7499999999998,"endTime":1412.59,"body":"travel in search of you so"},{"speaker":"Vira","startTime":1412.59,"endTime":1412.59,"body":" "},{"speaker":"Vira","startTime":1412.59,"endTime":1414.4699999999998,"body":"we can be one. It's funny"},{"speaker":"Vira","startTime":1414.4699999999998,"endTime":1414.4699999999998,"body":" "},{"speaker":"Vira","startTime":1414.4699999999998,"endTime":1416.07,"body":"because it's like literally the"},{"speaker":"Vira","startTime":1416.07,"endTime":1416.07,"body":" "},{"speaker":"Vira","startTime":1416.07,"endTime":1418.07,"body":"underwear brand. I"},{"speaker":"Vira","startTime":1418.07,"endTime":1418.07,"body":" "},{"speaker":"Vira","startTime":1418.07,"endTime":1420.0299999999997,"body":"think this is like, very, very funny."},{"speaker":"Vira","startTime":1420.0299999999997,"endTime":1420.589,"body":" "},{"speaker":"Vira","startTime":1420.589,"endTime":1422.4699999999998,"body":"Obviously they do have like"},{"speaker":"Vira","startTime":1422.4699999999998,"endTime":1422.4699999999998,"body":" "},{"speaker":"Vira","startTime":1422.4699999999998,"endTime":1423.2299999999998,"body":"track your order"},{"speaker":"Vira","startTime":1423.2299999999998,"endTime":1424.1899999999998,"body":" "},{"speaker":"Vira","startTime":1424.1899999999998,"endTime":1426.0299999999997,"body":"and yeah,"},{"speaker":"Vira","startTime":1426.0299999999997,"endTime":1426.0299999999997,"body":" "},{"speaker":"Vira","startTime":1426.0299999999997,"endTime":1427.7099999999998,"body":"it's a very solid email."},{"speaker":"Andriy","startTime":1428.1899999999998,"endTime":1430.07,"body":"I love also at the bottom in the"},{"speaker":"Andriy","startTime":1430.07,"endTime":1430.07,"body":" "},{"speaker":"Andriy","startTime":1430.07,"endTime":1432.0299999999997,"body":"photo, they have 14 million happy"},{"speaker":"Andriy","startTime":1432.0299999999997,"endTime":1432.0299999999997,"body":" "},{"speaker":"Andriy","startTime":1432.0299999999997,"endTime":1433.6399999999999,"body":"bots and going strong."},{"speaker":"Vira","startTime":1434.6799999999998,"endTime":1436.4399999999998,"body":"Love it, love"},{"speaker":"Vira","startTime":1436.4399999999998,"endTime":1436.4399999999998,"body":" "},{"speaker":"Vira","startTime":1436.4399999999998,"endTime":1438.4399999999998,"body":"it. Cheek Squad."},{"speaker":"Vira","startTime":1438.4399999999998,"endTime":1438.9199999999998,"body":" "},{"speaker":"Vira","startTime":1438.9199999999998,"endTime":1440.7999999999997,"body":"Their team is called the Cheek"},{"speaker":"Vira","startTime":1440.7999999999997,"endTime":1440.7999999999997,"body":" "},{"speaker":"Vira","startTime":1440.7999999999997,"endTime":1441.32,"body":"Squad."},{"speaker":"Vira","startTime":1441.32,"endTime":1443.4799999999998,"body":" "},{"speaker":"Vira","startTime":1443.4799999999998,"endTime":1445.36,"body":"That's like super funny. Like, everything"},{"speaker":"Vira","startTime":1445.36,"endTime":1445.36,"body":" "},{"speaker":"Vira","startTime":1445.36,"endTime":1446.84,"body":"they did was amazing."},{"speaker":"Vira","startTime":1446.84,"endTime":1447.6399999999999,"body":" "},{"speaker":"Vira","startTime":1447.6399999999999,"endTime":1449.1599999999999,"body":"I don't want to go after this"},{"speaker":"Vira","startTime":1449.1599999999999,"endTime":1449.56,"body":" "},{"speaker":"Vira","startTime":1449.56,"endTime":1451.56,"body":"fun section. We're going to the"},{"speaker":"Vira","startTime":1451.56,"endTime":1451.56,"body":" "},{"speaker":"Vira","startTime":1451.56,"endTime":1453.4799999999998,"body":"password confirmation emails. But"},{"speaker":"Vira","startTime":1453.4799999999998,"endTime":1453.4799999999998,"body":" "},{"speaker":"Vira","startTime":1453.4799999999998,"endTime":1455.2799999999997,"body":"anyways, we should have changed the"},{"speaker":"Vira","startTime":1455.2799999999997,"endTime":1455.2799999999997,"body":" "},{"speaker":"Vira","startTime":1455.2799999999997,"endTime":1456.2799999999997,"body":"order. So anyways,"},{"speaker":"Vira","startTime":1456.2799999999997,"endTime":1456.9199999999998,"body":" "},{"speaker":"Vira","startTime":1456.9199999999998,"endTime":1458.7299999999998,"body":"password confirmation email, you"},{"speaker":"Vira","startTime":1458.7299999999998,"endTime":1458.7299999999998,"body":" "},{"speaker":"Vira","startTime":1458.7299999999998,"endTime":1460.6899999999998,"body":"can have fun with them too."},{"speaker":"Vira","startTime":1460.6899999999998,"endTime":1460.6899999999998,"body":" "},{"speaker":"Vira","startTime":1460.6899999999998,"endTime":1462.4899999999998,"body":"But not like too, too much fun."},{"speaker":"Vira","startTime":1462.4899999999998,"endTime":1462.4899999999998,"body":" "},{"speaker":"Vira","startTime":1462.4899999999998,"endTime":1464.4499999999998,"body":"It's like people are literally waiting for"},{"speaker":"Vira","startTime":1464.4499999999998,"endTime":1464.4499999999998,"body":" "},{"speaker":"Vira","startTime":1464.4499999999998,"endTime":1465.61,"body":"the password. So"},{"speaker":"Vira","startTime":1465.61,"endTime":1466.0099999999998,"body":" "},{"speaker":"Vira","startTime":1466.0099999999998,"endTime":1467.2099999999998,"body":"yeah, this"},{"speaker":"Vira","startTime":1467.2099999999998,"endTime":1467.6899999999998,"body":" "},{"speaker":"Vira","startTime":1467.6899999999998,"endTime":1469.57,"body":"first email, very"},{"speaker":"Vira","startTime":1469.57,"endTime":1469.57,"body":" "},{"speaker":"Vira","startTime":1469.57,"endTime":1471.4499999999998,"body":"straightforward. I do like that they have,"},{"speaker":"Vira","startTime":1471.4499999999998,"endTime":1472.57,"body":" "},{"speaker":"Vira","startTime":1472.57,"endTime":1473.6899999999998,"body":"I don't know, like a little"},{"speaker":"Vira","startTime":1473.6899999999998,"endTime":1474.33,"body":" "},{"speaker":"Vira","startTime":1474.33,"endTime":1476.2899999999997,"body":"cartoony thing there. Like a"},{"speaker":"Vira","startTime":1476.2899999999997,"endTime":1476.2899999999997,"body":" "},{"speaker":"Vira","startTime":1476.2899999999997,"endTime":1477.9299999999998,"body":"glass with spilled water."},{"speaker":"Andriy","startTime":1478.09,"endTime":1479.6899999999998,"body":"It's like accident happened."},{"speaker":"Vira","startTime":1479.85,"endTime":1481.85,"body":"Yeah, like the accident happened. Like"},{"speaker":"Vira","startTime":1481.85,"endTime":1481.85,"body":" "},{"speaker":"Vira","startTime":1481.85,"endTime":1483.85,"body":"forgot your password. That's okay. It"},{"speaker":"Vira","startTime":1483.85,"endTime":1483.85,"body":" "},{"speaker":"Vira","startTime":1483.85,"endTime":1485.81,"body":"happens. Click to the button below to reset your"},{"speaker":"Vira","startTime":1485.81,"endTime":1485.81,"body":" "},{"speaker":"Vira","startTime":1485.81,"endTime":1487.81,"body":"password. Very straightforward. I have"},{"speaker":"Vira","startTime":1487.81,"endTime":1487.81,"body":" "},{"speaker":"Vira","startTime":1487.81,"endTime":1489.7699999999998,"body":"not much. I don't have much to say about this,"},{"speaker":"Vira","startTime":1489.7699999999998,"endTime":1490.07,"body":" "},{"speaker":"Vira","startTime":1490.07,"endTime":1492.07,"body":"but I think very clean. I think"},{"speaker":"Andriy","startTime":1492.07,"endTime":1493.83,"body":"there's not much you can do in this."},{"speaker":"Andriy","startTime":1493.83,"endTime":1494.2299999999998,"body":" "},{"speaker":"Andriy","startTime":1494.2299999999998,"endTime":1495.9899999999998,"body":"It's not like time to"},{"speaker":"Andriy","startTime":1495.9899999999998,"endTime":1495.9899999999998,"body":" "},{"speaker":"Andriy","startTime":1495.9899999999998,"endTime":1497.2699999999998,"body":"sell to people. It's"},{"speaker":"Andriy","startTime":1497.2699999999998,"endTime":1498.1499999999999,"body":" "},{"speaker":"Andriy","startTime":1498.1499999999999,"endTime":1499.5099999999998,"body":"again, each email"},{"speaker":"Andriy","startTime":1499.5099999999998,"endTime":1499.9099999999999,"body":" "},{"speaker":"Andriy","startTime":1499.9099999999999,"endTime":1501.2699999999998,"body":"is email marketing"},{"speaker":"Andriy","startTime":1501.2699999999998,"endTime":1501.7499999999998,"body":" "},{"speaker":"Andriy","startTime":1501.7499999999998,"endTime":1503.59,"body":"transactional. Email needs to"},{"speaker":"Andriy","startTime":1503.59,"endTime":1504.07,"body":" "},{"speaker":"Andriy","startTime":1504.07,"endTime":1505.9499999999998,"body":"convey like there needs to be"},{"speaker":"Andriy","startTime":1505.9499999999998,"endTime":1505.9499999999998,"body":" "},{"speaker":"Andriy","startTime":1505.9499999999998,"endTime":1507.7499999999998,"body":"specific goal. So if it's"},{"speaker":"Andriy","startTime":1507.7499999999998,"endTime":1507.7499999999998,"body":" "},{"speaker":"Andriy","startTime":1507.7499999999998,"endTime":1509.7099999999998,"body":"about reset password, listen, you"},{"speaker":"Andriy","startTime":1509.7099999999998,"endTime":1509.7099999999998,"body":" "},{"speaker":"Andriy","startTime":1509.7099999999998,"endTime":1511.7099999999998,"body":"don't want to pitch people anything else"},{"speaker":"Andriy","startTime":1511.7099999999998,"endTime":1511.7099999999998,"body":" "},{"speaker":"Andriy","startTime":1511.7099999999998,"endTime":1513.2699999999998,"body":"because it would be useless."},{"speaker":"Andriy","startTime":1513.2699999999998,"endTime":1514.1499999999999,"body":" "},{"speaker":"Andriy","startTime":1514.1499999999999,"endTime":1516.0299999999997,"body":"In the previous podcast we spoke"},{"speaker":"Andriy","startTime":1516.0299999999997,"endTime":1516.0299999999997,"body":" "},{"speaker":"Andriy","startTime":1516.0299999999997,"endTime":1517.2799999999997,"body":"about sunset flow"},{"speaker":"Andriy","startTime":1517.2799999999997,"endTime":1517.9099999999999,"body":" "},{"speaker":"Andriy","startTime":1517.9099999999999,"endTime":1519.9099999999999,"body":"emails, how to clean up your list and"},{"speaker":"Andriy","startTime":1519.9099999999999,"endTime":1519.9099999999999,"body":" "},{"speaker":"Andriy","startTime":1519.9099999999999,"endTime":1521.9099999999999,"body":"we discussed. Vera discussed that"},{"speaker":"Andriy","startTime":1521.9099999999999,"endTime":1522.1499999999999,"body":" "},{"speaker":"Andriy","startTime":1522.1499999999999,"endTime":1524.07,"body":"we don't want to go crazy with"},{"speaker":"Andriy","startTime":1524.07,"endTime":1524.2299999999998,"body":" "},{"speaker":"Andriy","startTime":1524.2299999999998,"endTime":1525.9499999999998,"body":"designing those emails because the"},{"speaker":"Andriy","startTime":1525.9499999999998,"endTime":1525.9499999999998,"body":" "},{"speaker":"Andriy","startTime":1525.9499999999998,"endTime":1527.9499999999998,"body":"goal of for that email not"},{"speaker":"Andriy","startTime":1527.9499999999998,"endTime":1527.9499999999998,"body":" "},{"speaker":"Andriy","startTime":1527.9499999999998,"endTime":1529.83,"body":"to convert people. The goal of that"},{"speaker":"Andriy","startTime":1529.83,"endTime":1529.83,"body":" "},{"speaker":"Andriy","startTime":1529.83,"endTime":1531.6699999999998,"body":"email for people to open."},{"speaker":"Andriy","startTime":1531.6699999999998,"endTime":1532.2299999999998,"body":" "},{"speaker":"Andriy","startTime":1532.2299999999998,"endTime":1534.11,"body":"So we make those"},{"speaker":"Andriy","startTime":1534.11,"endTime":1534.11,"body":" "},{"speaker":"Andriy","startTime":1534.11,"endTime":1536.07,"body":"the email simple. But make sure"},{"speaker":"Andriy","startTime":1536.07,"endTime":1536.07,"body":" "},{"speaker":"Andriy","startTime":1536.07,"endTime":1537.83,"body":"people open that email. Same thing"},{"speaker":"Andriy","startTime":1537.83,"endTime":1537.83,"body":" "},{"speaker":"Andriy","startTime":1537.83,"endTime":1539.2699999999998,"body":"here. It's simple."},{"speaker":"Vira","startTime":1539.83,"endTime":1541.59,"body":"And there is nothing worse than"},{"speaker":"Vira","startTime":1541.59,"endTime":1541.83,"body":" "},{"speaker":"Vira","startTime":1541.83,"endTime":1543.7499999999998,"body":"requesting a password and then"},{"speaker":"Vira","startTime":1543.7499999999998,"endTime":1543.7499999999998,"body":" "},{"speaker":"Vira","startTime":1543.7499999999998,"endTime":1545.6699999999998,"body":"sitting there waiting for the email. Email."},{"speaker":"Vira","startTime":1545.6699999999998,"endTime":1545.6699999999998,"body":" "},{"speaker":"Vira","startTime":1545.6699999999998,"endTime":1547.59,"body":"And the email is being delivered to like"},{"speaker":"Vira","startTime":1547.59,"endTime":1547.59,"body":" "},{"speaker":"Vira","startTime":1547.59,"endTime":1549.4699999999998,"body":"promotion or spam. So like, the"},{"speaker":"Vira","startTime":1549.4699999999998,"endTime":1549.4699999999998,"body":" "},{"speaker":"Vira","startTime":1549.4699999999998,"endTime":1551.2699999999998,"body":"simpler you do it, the better."},{"speaker":"Vira","startTime":1551.2699999999998,"endTime":1551.59,"body":" "},{"speaker":"Vira","startTime":1551.59,"endTime":1553.31,"body":"Of course it like comes down to a little"},{"speaker":"Vira","startTime":1553.31,"endTime":1553.31,"body":" "},{"speaker":"Vira","startTime":1553.31,"endTime":1554.6299999999999,"body":"bit deliberate."},{"speaker":"Vira","startTime":1554.6299999999999,"endTime":1555.7499999999998,"body":" "},{"speaker":"Vira","startTime":1555.7499999999998,"endTime":1557.6699999999998,"body":"Anyways, it's like"},{"speaker":"Vira","startTime":1557.6699999999998,"endTime":1557.7499999999998,"body":" "},{"speaker":"Vira","startTime":1557.7499999999998,"endTime":1559.5099999999998,"body":"it's a Friday afternoon, okay."},{"speaker":"Vira","startTime":1559.5099999999998,"endTime":1559.59,"body":" "},{"speaker":"Vira","startTime":1559.59,"endTime":1561.3899999999999,"body":"It comes down to how healthy your"},{"speaker":"Vira","startTime":1561.3899999999999,"endTime":1561.3899999999999,"body":" "},{"speaker":"Vira","startTime":1561.3899999999999,"endTime":1563.2699999999998,"body":"account is and"},{"speaker":"Vira","startTime":1563.2699999999998,"endTime":1563.2699999999998,"body":" "},{"speaker":"Vira","startTime":1563.2699999999998,"endTime":1564.6699999999998,"body":"like, what are you doing with those"},{"speaker":"Vira","startTime":1564.6699999999998,"endTime":1564.6699999999998,"body":" "},{"speaker":"Vira","startTime":1564.6699999999998,"endTime":1566.07,"body":"emails. But"},{"speaker":"Vira","startTime":1566.07,"endTime":1566.7899999999997,"body":" "},{"speaker":"Vira","startTime":1566.7899999999997,"endTime":1568.6699999999998,"body":"the simpler the better in this case because you"},{"speaker":"Vira","startTime":1568.6699999999998,"endTime":1568.6699999999998,"body":" "},{"speaker":"Vira","startTime":1568.6699999999998,"endTime":1570.6299999999999,"body":"want to make sure they are ending up in"},{"speaker":"Vira","startTime":1570.6299999999999,"endTime":1570.6299999999999,"body":" "},{"speaker":"Vira","startTime":1570.6299999999999,"endTime":1572.36,"body":"the in inbox of your husband"},{"speaker":"Vira","startTime":1572.36,"endTime":1572.4399999999998,"body":" "},{"speaker":"Vira","startTime":1572.4399999999998,"endTime":1573.56,"body":"of your husband's"},{"speaker":"Vira","startTime":1573.56,"endTime":1575.7999999999997,"body":" "},{"speaker":"Vira","startTime":1575.7999999999997,"endTime":1577.3999999999999,"body":"in the inbox of your"},{"speaker":"Vira","startTime":1577.3999999999999,"endTime":1577.7199999999998,"body":" "},{"speaker":"Vira","startTime":1577.7199999999998,"endTime":1579.7199999999998,"body":"emails. Anyways, it's like it's been"},{"speaker":"Vira","startTime":1579.7199999999998,"endTime":1579.7199999999998,"body":" "},{"speaker":"Vira","startTime":1579.7199999999998,"endTime":1581.56,"body":"a long. Day, you know,"},{"speaker":"Andriy","startTime":1581.56,"endTime":1583.4399999999998,"body":"like how they do in the movies. Like the"},{"speaker":"Andriy","startTime":1583.4399999999998,"endTime":1583.4399999999998,"body":" "},{"speaker":"Andriy","startTime":1583.4399999999998,"endTime":1585.2399999999998,"body":"shirts like,"},{"speaker":"Andriy","startTime":1585.2399999999998,"endTime":1586.4399999999998,"body":" "},{"speaker":"Andriy","startTime":1586.4399999999998,"endTime":1588.2799999999997,"body":"like fun pieces they cut"},{"speaker":"Andriy","startTime":1588.2799999999997,"endTime":1588.2799999999997,"body":" "},{"speaker":"Andriy","startTime":1588.2799999999997,"endTime":1589.9599999999998,"body":"out from the movies"},{"speaker":"Andriy","startTime":1589.9599999999998,"endTime":1590.1999999999998,"body":" "},{"speaker":"Andriy","startTime":1590.1999999999998,"endTime":1592.1599999999999,"body":"and they put it at the end. We should probably"},{"speaker":"Andriy","startTime":1592.1599999999999,"endTime":1592.1599999999999,"body":" "},{"speaker":"Andriy","startTime":1592.1599999999999,"endTime":1593.6399999999999,"body":"do the same. Not the"},{"speaker":"Andriy","startTime":1593.6399999999999,"endTime":1593.6399999999999,"body":" "},{"speaker":"Andriy","startTime":1593.6399999999999,"endTime":1595.6399999999999,"body":"teasers, like the kind"},{"speaker":"Andriy","startTime":1595.6399999999999,"endTime":1595.6399999999999,"body":" "},{"speaker":"Andriy","startTime":1595.6399999999999,"endTime":1597.59,"body":"of screws. Oh, the bloopers. The bloopers,"},{"speaker":"Vira","startTime":1598.1399999999999,"endTime":1600.06,"body":"yeah. Oh, it's called bloopers."},{"speaker":"Vira","startTime":1600.06,"endTime":1600.2199999999998,"body":" "},{"speaker":"Vira","startTime":1600.2199999999998,"endTime":1602.06,"body":"Yeah. I, I always stay"},{"speaker":"Vira","startTime":1602.06,"endTime":1602.06,"body":" "},{"speaker":"Vira","startTime":1602.06,"endTime":1603.9799999999998,"body":"until the end of the movie to see"},{"speaker":"Vira","startTime":1603.9799999999998,"endTime":1603.9799999999998,"body":" "},{"speaker":"Vira","startTime":1603.9799999999998,"endTime":1605.1799999999998,"body":"the bloopers. So"},{"speaker":"Vira","startTime":1605.1799999999998,"endTime":1605.7399999999998,"body":" "},{"speaker":"Vira","startTime":1605.7399999999998,"endTime":1607.6999999999998,"body":"cool. Yeah."},{"speaker":"Vira","startTime":1607.6999999999998,"endTime":1607.6999999999998,"body":" "},{"speaker":"Vira","startTime":1607.6999999999998,"endTime":1609.4199999999998,"body":"So just like another example"},{"speaker":"Vira","startTime":1609.4199999999998,"endTime":1609.82,"body":" "},{"speaker":"Vira","startTime":1609.82,"endTime":1611.3799999999999,"body":"to to. Yeah, lingo and"},{"speaker":"Andriy","startTime":1611.3799999999999,"endTime":1612.7799999999997,"body":"outdoorsy. But they are"},{"speaker":"Andriy","startTime":1612.7799999999997,"endTime":1613.1,"body":" "},{"speaker":"Andriy","startTime":1613.1,"endTime":1613.6599999999999,"body":"straight,"},{"speaker":"Andriy","startTime":1613.6599999999999,"endTime":1614.5399999999997,"body":" "},{"speaker":"Andriy","startTime":1614.5399999999997,"endTime":1615.9799999999998,"body":"straightforward. But"},{"speaker":"Andriy","startTime":1615.9799999999998,"endTime":1616.2999999999997,"body":" "},{"speaker":"Andriy","startTime":1616.2999999999997,"endTime":1618.2999999999997,"body":"one thing that I want to point out on"},{"speaker":"Andriy","startTime":1618.2999999999997,"endTime":1618.3799999999999,"body":" "},{"speaker":"Andriy","startTime":1618.3799999999999,"endTime":1619.34,"body":"outdoorsy,"},{"speaker":"Andriy","startTime":1619.34,"endTime":1620.62,"body":" "},{"speaker":"Andriy","startTime":1620.62,"endTime":1622.4199999999998,"body":"listen, like we know transactional"},{"speaker":"Andriy","startTime":1622.4199999999998,"endTime":1622.4199999999998,"body":" "},{"speaker":"Andriy","startTime":1622.4199999999998,"endTime":1624.3799999999999,"body":"email is important, but it's all"},{"speaker":"Andriy","startTime":1624.3799999999999,"endTime":1624.3799999999999,"body":" "},{"speaker":"Andriy","startTime":1624.3799999999999,"endTime":1626.1,"body":"technology and things might not"},{"speaker":"Andriy","startTime":1626.1,"endTime":1626.1,"body":" "},{"speaker":"Andriy","startTime":1626.1,"endTime":1627.4999999999998,"body":"work. So I like how"},{"speaker":"Andriy","startTime":1627.4999999999998,"endTime":1627.4999999999998,"body":" "},{"speaker":"Andriy","startTime":1627.4999999999998,"endTime":1629.1799999999998,"body":"outdoorsy has a ph"},{"speaker":"Andriy","startTime":1629.1799999999998,"endTime":1630.1999999999998,"body":" "},{"speaker":"Andriy","startTime":1630.1999999999998,"endTime":1631.8799999999999,"body":"for people to call or"},{"speaker":"Andriy","startTime":1631.8799999999999,"endTime":1632.12,"body":" "},{"speaker":"Andriy","startTime":1632.12,"endTime":1633.56,"body":"I would recommend"},{"speaker":"Andriy","startTime":1633.56,"endTime":1634.2799999999997,"body":" "},{"speaker":"Andriy","startTime":1634.2799999999997,"endTime":1636.1999999999998,"body":"either to add, maybe link"},{"speaker":"Andriy","startTime":1636.1999999999998,"endTime":1636.1999999999998,"body":" "},{"speaker":"Andriy","startTime":1636.1999999999998,"endTime":1637.8799999999999,"body":"to your chat or link"},{"speaker":"Andriy","startTime":1637.8799999999999,"endTime":1638.36,"body":" "},{"speaker":"Andriy","startTime":1638.36,"endTime":1640.1999999999998,"body":"email so people can"},{"speaker":"Andriy","startTime":1640.1999999999998,"endTime":1640.1999999999998,"body":" "},{"speaker":"Andriy","startTime":1640.1999999999998,"endTime":1641.8799999999999,"body":"reach out to you because sometimes"},{"speaker":"Andriy","startTime":1641.8799999999999,"endTime":1642.1999999999998,"body":" "},{"speaker":"Andriy","startTime":1642.1999999999998,"endTime":1644.1599999999999,"body":"you don't even know that"},{"speaker":"Andriy","startTime":1644.1599999999999,"endTime":1644.1599999999999,"body":" "},{"speaker":"Andriy","startTime":1644.1599999999999,"endTime":1645.6399999999999,"body":"reset link does not work"},{"speaker":"Andriy","startTime":1645.6399999999999,"endTime":1645.7999999999997,"body":" "},{"speaker":"Andriy","startTime":1645.7999999999997,"endTime":1647.6799999999998,"body":"properly. Right. And I would"},{"speaker":"Vira","startTime":1647.6799999999998,"endTime":1649.6399999999999,"body":"honestly probably like opt in for like"},{"speaker":"Vira","startTime":1649.6399999999999,"endTime":1649.6399999999999,"body":" "},{"speaker":"Vira","startTime":1649.6399999999999,"endTime":1651.4399999999998,"body":"a simple plain text email so you"},{"speaker":"Vira","startTime":1651.4399999999998,"endTime":1651.4399999999998,"body":" "},{"speaker":"Vira","startTime":1651.4399999999998,"endTime":1653.1999999999998,"body":"know that everyone will see"},{"speaker":"Vira","startTime":1653.1999999999998,"endTime":1653.1999999999998,"body":" "},{"speaker":"Vira","startTime":1653.1999999999998,"endTime":1654.4399999999998,"body":"it. Everyone will"},{"speaker":"Vira","startTime":1654.4399999999998,"endTime":1655.7399999999998,"body":" "},{"speaker":"Vira","startTime":1655.7399999999998,"endTime":1657.5399999999997,"body":"like get it to their inbox."},{"speaker":"Vira","startTime":1657.5399999999997,"endTime":1657.5399999999997,"body":" "},{"speaker":"Vira","startTime":1657.5399999999997,"endTime":1659.3799999999999,"body":"Even if they don't have like"},{"speaker":"Vira","startTime":1659.3799999999999,"endTime":1659.3799999999999,"body":" "},{"speaker":"Vira","startTime":1659.3799999999999,"endTime":1661.2199999999998,"body":"images enabled in their"},{"speaker":"Vira","startTime":1661.2199999999998,"endTime":1661.2199999999998,"body":" "},{"speaker":"Vira","startTime":1661.2199999999998,"endTime":1663.2199999999998,"body":"like inboxes or if you are doing images,"},{"speaker":"Vira","startTime":1663.2199999999998,"endTime":1663.2199999999998,"body":" "},{"speaker":"Vira","startTime":1663.2199999999998,"endTime":1665.06,"body":"at least do the alt text. Well, you should"},{"speaker":"Vira","startTime":1665.06,"endTime":1665.06,"body":" "},{"speaker":"Vira","startTime":1665.06,"endTime":1666.8999999999999,"body":"always do the alt text, but the"},{"speaker":"Vira","startTime":1666.8999999999999,"endTime":1666.8999999999999,"body":" "},{"speaker":"Vira","startTime":1666.8999999999999,"endTime":1668.6999999999998,"body":"simpler the better. So these are all of the"},{"speaker":"Vira","startTime":1668.6999999999998,"endTime":1668.6999999999998,"body":" "},{"speaker":"Vira","startTime":1668.6999999999998,"endTime":1670.6999999999998,"body":"emails. Of course there are like tons"},{"speaker":"Vira","startTime":1670.6999999999998,"endTime":1670.6999999999998,"body":" "},{"speaker":"Vira","startTime":1670.6999999999998,"endTime":1672.4999999999998,"body":"more of the transactional emails"},{"speaker":"Vira","startTime":1672.4999999999998,"endTime":1672.4999999999998,"body":" "},{"speaker":"Vira","startTime":1672.4999999999998,"endTime":1674.4999999999998,"body":"that you can, you"},{"speaker":"Vira","startTime":1674.4999999999998,"endTime":1674.4999999999998,"body":" "},{"speaker":"Vira","startTime":1674.4999999999998,"endTime":1676.4599999999998,"body":"can send. It's like all of this like"},{"speaker":"Vira","startTime":1676.4599999999998,"endTime":1676.4599999999998,"body":" "},{"speaker":"Vira","startTime":1676.4599999999998,"endTime":1678.2999999999997,"body":"shipment delays and like shipment"},{"speaker":"Vira","startTime":1678.2999999999997,"endTime":1678.2999999999997,"body":" "},{"speaker":"Vira","startTime":1678.2999999999997,"endTime":1679.8999999999999,"body":"notification and everything."},{"speaker":"Vira","startTime":1679.8999999999999,"endTime":1680.5399999999997,"body":" "},{"speaker":"Vira","startTime":1680.5399999999997,"endTime":1681.7799999999997,"body":"But really quickly, Andriy,"},{"speaker":"Vira","startTime":1681.7799999999997,"endTime":1682.4099999999999,"body":" "},{"speaker":"Vira","startTime":1682.4099999999999,"endTime":1684.4099999999999,"body":"like how to make sure, like"},{"speaker":"Vira","startTime":1684.4099999999999,"endTime":1684.4099999999999,"body":" "},{"speaker":"Vira","startTime":1684.4099999999999,"endTime":1686.4099999999999,"body":"we briefly talked about like the spam already,"},{"speaker":"Vira","startTime":1686.4099999999999,"endTime":1686.4099999999999,"body":" "},{"speaker":"Vira","startTime":1686.4099999999999,"endTime":1687.9699999999998,"body":"but how to make sure that your"},{"speaker":"Vira","startTime":1687.9699999999998,"endTime":1687.9699999999998,"body":" "},{"speaker":"Vira","startTime":1687.9699999999998,"endTime":1689.81,"body":"transactional emails don't end up"},{"speaker":"Vira","startTime":1689.81,"endTime":1689.81,"body":" "},{"speaker":"Vira","startTime":1689.81,"endTime":1691.6499999999999,"body":"in spam. Like what are"},{"speaker":"Vira","startTime":1691.6499999999999,"endTime":1691.6499999999999,"body":" "},{"speaker":"Vira","startTime":1691.6499999999999,"endTime":1693.57,"body":"the good practices to"},{"speaker":"Vira","startTime":1693.57,"endTime":1693.57,"body":" "},{"speaker":"Vira","startTime":1693.57,"endTime":1695.5299999999997,"body":"make sure that they actually end up in your"},{"speaker":"Vira","startTime":1695.5299999999997,"endTime":1695.5299999999997,"body":" "},{"speaker":"Vira","startTime":1695.5299999999997,"endTime":1697.2099999999998,"body":"inboxes? It's a"},{"speaker":"Andriy","startTime":1697.2099999999998,"endTime":1699.1699999999998,"body":"challenging question. I mean so"},{"speaker":"Andriy","startTime":1699.1699999999998,"endTime":1699.1699999999998,"body":" "},{"speaker":"Andriy","startTime":1699.1699999999998,"endTime":1700.2499999999998,"body":"as far as I know,"},{"speaker":"Andriy","startTime":1700.2499999999998,"endTime":1701.2099999999998,"body":" "},{"speaker":"Andriy","startTime":1701.2099999999998,"endTime":1703.09,"body":"whatever ESP you use, let's"},{"speaker":"Andriy","startTime":1703.09,"endTime":1703.09,"body":" "},{"speaker":"Andriy","startTime":1703.09,"endTime":1704.9699999999998,"body":"say let's talk about Klaviyo because we"},{"speaker":"Andriy","startTime":1704.9699999999998,"endTime":1705.2899999999997,"body":" "},{"speaker":"Andriy","startTime":1705.2899999999997,"endTime":1706.7299999999998,"body":"use Klaviyo in most cases"},{"speaker":"Andriy","startTime":1706.7299999999998,"endTime":1707.9399999999998,"body":" "},{"speaker":"Andriy","startTime":1707.9399999999998,"endTime":1709.82,"body":"transactional emails needs to be"},{"speaker":"Andriy","startTime":1709.82,"endTime":1709.82,"body":" "},{"speaker":"Andriy","startTime":1709.82,"endTime":1711.7799999999997,"body":"approved by Klaviy team and they"},{"speaker":"Andriy","startTime":1711.7799999999997,"endTime":1711.7799999999997,"body":" "},{"speaker":"Andriy","startTime":1711.7799999999997,"endTime":1713.1399999999999,"body":"approved manually"},{"speaker":"Andriy","startTime":1713.1399999999999,"endTime":1714.0199999999998,"body":" "},{"speaker":"Andriy","startTime":1714.0199999999998,"endTime":1715.7799999999997,"body":"one by one like with real"},{"speaker":"Andriy","startTime":1715.7799999999997,"endTime":1715.7799999999997,"body":" "},{"speaker":"Andriy","startTime":1715.7799999999997,"endTime":1717.58,"body":"people. And those"},{"speaker":"Andriy","startTime":1717.58,"endTime":1717.58,"body":" "},{"speaker":"Andriy","startTime":1717.58,"endTime":1719.4599999999998,"body":"transactional email goes to different"},{"speaker":"Andriy","startTime":1719.4599999999998,"endTime":1719.5399999999997,"body":" "},{"speaker":"Andriy","startTime":1719.5399999999997,"endTime":1721.4999999999998,"body":"server so they use totally"},{"speaker":"Andriy","startTime":1721.4999999999998,"endTime":1721.4999999999998,"body":" "},{"speaker":"Andriy","startTime":1721.4999999999998,"endTime":1723.3799999999999,"body":"different servers to send"},{"speaker":"Andriy","startTime":1723.3799999999999,"endTime":1723.3799999999999,"body":" "},{"speaker":"Andriy","startTime":1723.3799999999999,"endTime":1725.2199999999998,"body":"those emails. And"},{"speaker":"Andriy","startTime":1725.2199999999998,"endTime":1725.2999999999997,"body":" "},{"speaker":"Andriy","startTime":1725.2999999999997,"endTime":1727.1399999999999,"body":"the deliverability through those"},{"speaker":"Andriy","startTime":1727.1399999999999,"endTime":1727.1399999999999,"body":" "},{"speaker":"Andriy","startTime":1727.1399999999999,"endTime":1728.8999999999999,"body":"like IPs and service are"},{"speaker":"Andriy","startTime":1728.8999999999999,"endTime":1728.8999999999999,"body":" "},{"speaker":"Andriy","startTime":1728.8999999999999,"endTime":1730.4199999999998,"body":"much higher. So"},{"speaker":"Andriy","startTime":1730.4199999999998,"endTime":1730.8999999999999,"body":" "},{"speaker":"Andriy","startTime":1730.8999999999999,"endTime":1732.82,"body":"I don't think there's a"},{"speaker":"Andriy","startTime":1732.82,"endTime":1732.82,"body":" "},{"speaker":"Andriy","startTime":1732.82,"endTime":1734.7399999999998,"body":"way for you kind of to"},{"speaker":"Andriy","startTime":1734.7399999999998,"endTime":1734.7399999999998,"body":" "},{"speaker":"Andriy","startTime":1734.7399999999998,"endTime":1736.4999999999998,"body":"control it or to improve"},{"speaker":"Andriy","startTime":1736.4999999999998,"endTime":1736.4999999999998,"body":" "},{"speaker":"Andriy","startTime":1736.4999999999998,"endTime":1738.4599999999998,"body":"it. Just kind"},{"speaker":"Andriy","startTime":1738.4599999999998,"endTime":1738.4599999999998,"body":" "},{"speaker":"Andriy","startTime":1738.4599999999998,"endTime":1740.08,"body":"of follow the best practices."},{"speaker":"Andriy","startTime":1740.08,"endTime":1740.2399999999998,"body":" "},{"speaker":"Andriy","startTime":1740.2399999999998,"endTime":1741.6399999999999,"body":"And in case of"},{"speaker":"Andriy","startTime":1741.6399999999999,"endTime":1741.6399999999999,"body":" "},{"speaker":"Andriy","startTime":1741.6399999999999,"endTime":1743.4799999999998,"body":"klaviyo, if there are some"},{"speaker":"Andriy","startTime":1743.4799999999998,"endTime":1743.4799999999998,"body":" "},{"speaker":"Andriy","startTime":1743.4799999999998,"endTime":1745.2399999999998,"body":"red flags, they will probably not"},{"speaker":"Andriy","startTime":1745.2399999999998,"endTime":1745.2399999999998,"body":" "},{"speaker":"Andriy","startTime":1745.2399999999998,"endTime":1746.56,"body":"turn it not"},{"speaker":"Andriy","startTime":1746.56,"endTime":1747.2799999999997,"body":" "},{"speaker":"Andriy","startTime":1747.2799999999997,"endTime":1748.7199999999998,"body":"convert your emails to"},{"speaker":"Andriy","startTime":1748.7199999999998,"endTime":1748.7199999999998,"body":" "},{"speaker":"Andriy","startTime":1748.7199999999998,"endTime":1750.7199999999998,"body":"transactional emails. Right?"},{"speaker":"Vira","startTime":1750.7199999999998,"endTime":1751.7599999999998,"body":"Yeah, they're very"},{"speaker":"Vira","startTime":1751.7599999999998,"endTime":1752.7999999999997,"body":" "},{"speaker":"Vira","startTime":1752.7999999999997,"endTime":1754.5199999999998,"body":"thorough about it. But"},{"speaker":"Vira","startTime":1754.5199999999998,"endTime":1754.5199999999998,"body":" "},{"speaker":"Vira","startTime":1754.5199999999998,"endTime":1756.3999999999999,"body":"basically like a general rule of thumb,"},{"speaker":"Vira","startTime":1756.3999999999999,"endTime":1756.7199999999998,"body":" "},{"speaker":"Vira","startTime":1756.7199999999998,"endTime":1758.36,"body":"first of all you have to use a very"},{"speaker":"Vira","startTime":1758.36,"endTime":1758.36,"body":" "},{"speaker":"Vira","startTime":1758.36,"endTime":1760.2799999999997,"body":"clean from email address."},{"speaker":"Vira","startTime":1760.2799999999997,"endTime":1760.2799999999997,"body":" "},{"speaker":"Vira","startTime":1760.2799999999997,"endTime":1762.2399999999998,"body":"But that's just like the requirement for"},{"speaker":"Vira","startTime":1762.2399999999998,"endTime":1762.2399999999998,"body":" "},{"speaker":"Vira","startTime":1762.2399999999998,"endTime":1764.12,"body":"like all of the emails"},{"speaker":"Vira","startTime":1764.12,"endTime":1764.12,"body":" "},{"speaker":"Vira","startTime":1764.12,"endTime":1766.08,"body":"these days. But for transactional emails it's"},{"speaker":"Vira","startTime":1766.08,"endTime":1766.08,"body":" "},{"speaker":"Vira","startTime":1766.08,"endTime":1767.8799999999999,"body":"important. While you don't have"},{"speaker":"Vira","startTime":1767.8799999999999,"endTime":1767.8799999999999,"body":" "},{"speaker":"Vira","startTime":1767.8799999999999,"endTime":1769.8799999999999,"body":"to have the unsubscribe"},{"speaker":"Vira","startTime":1769.8799999999999,"endTime":1769.8799999999999,"body":" "},{"speaker":"Vira","startTime":1769.8799999999999,"endTime":1771.58,"body":"link there, you still have to"},{"speaker":"Vira","startTime":1771.58,"endTime":1771.8999999999999,"body":" "},{"speaker":"Vira","startTime":1771.8999999999999,"endTime":1773.34,"body":"be familiar with the"},{"speaker":"Vira","startTime":1773.34,"endTime":1773.4999999999998,"body":" "},{"speaker":"Vira","startTime":1773.4999999999998,"endTime":1774.2999999999997,"body":"gdpr,"},{"speaker":"Vira","startTime":1774.2999999999997,"endTime":1774.62,"body":" "},{"speaker":"Vira","startTime":1774.62,"endTime":1776.34,"body":"CCPA and other"},{"speaker":"Vira","startTime":1776.34,"endTime":1776.34,"body":" "},{"speaker":"Vira","startTime":1776.34,"endTime":1777.58,"body":"regulations. So"},{"speaker":"Vira","startTime":1777.58,"endTime":1778.3799999999999,"body":" "},{"speaker":"Vira","startTime":1778.3799999999999,"endTime":1780.3799999999999,"body":"just like we discussed before, the"},{"speaker":"Vira","startTime":1780.3799999999999,"endTime":1780.3799999999999,"body":" "},{"speaker":"Vira","startTime":1780.3799999999999,"endTime":1782.2999999999997,"body":"focus of your email has to be"},{"speaker":"Vira","startTime":1782.2999999999997,"endTime":1782.5399999999997,"body":" "},{"speaker":"Vira","startTime":1782.5399999999997,"endTime":1784.3799999999999,"body":"the transactional information. You"},{"speaker":"Vira","startTime":1784.3799999999999,"endTime":1784.3799999999999,"body":" "},{"speaker":"Vira","startTime":1784.3799999999999,"endTime":1786.2599999999998,"body":"can use some real estate for like"},{"speaker":"Vira","startTime":1786.2599999999998,"endTime":1786.2599999999998,"body":" "},{"speaker":"Vira","startTime":1786.2599999999998,"endTime":1788.0199999999998,"body":"other purposes, but the"},{"speaker":"Vira","startTime":1788.0199999999998,"endTime":1788.0199999999998,"body":" "},{"speaker":"Vira","startTime":1788.0199999999998,"endTime":1789.34,"body":"goal like keep that"},{"speaker":"Vira","startTime":1789.34,"endTime":1789.4199999999998,"body":" "},{"speaker":"Vira","startTime":1789.4199999999998,"endTime":1791.2599999999998,"body":"hierarchy. The top"},{"speaker":"Vira","startTime":1791.2599999999998,"endTime":1791.2599999999998,"body":" "},{"speaker":"Vira","startTime":1791.2599999999998,"endTime":1793.2599999999998,"body":"message is the most important one, the"},{"speaker":"Vira","startTime":1793.2599999999998,"endTime":1793.4199999999998,"body":" "},{"speaker":"Vira","startTime":1793.4199999999998,"endTime":1795.1799999999998,"body":"transactional email. And"},{"speaker":"Vira","startTime":1795.1799999999998,"endTime":1795.8999999999999,"body":" "},{"speaker":"Vira","startTime":1795.8999999999999,"endTime":1797.8999999999999,"body":"yeah, and you have to provide the value to the"},{"speaker":"Vira","startTime":1797.8999999999999,"endTime":1797.8999999999999,"body":" "},{"speaker":"Vira","startTime":1797.8999999999999,"endTime":1799.58,"body":"customer. So that's the bottom line"},{"speaker":"Vira","startTime":1799.58,"endTime":1799.58,"body":" "},{"speaker":"Vira","startTime":1799.58,"endTime":1801.2599999999998,"body":"basically. If you want to learn more,"},{"speaker":"Andriy","startTime":1801.34,"endTime":1803.32,"body":"strongly recommend to check the"},{"speaker":"Andriy","startTime":1803.32,"endTime":1803.32,"body":" "},{"speaker":"Andriy","startTime":1803.32,"endTime":1805.1999999999998,"body":"guide to transactional emails that"},{"speaker":"Andriy","startTime":1805.1999999999998,"endTime":1805.1999999999998,"body":" "},{"speaker":"Andriy","startTime":1805.1999999999998,"endTime":1806.6799999999998,"body":"we have on our website. We"},{"speaker":"Andriy","startTime":1806.6799999999998,"endTime":1806.84,"body":" "},{"speaker":"Andriy","startTime":1806.84,"endTime":1808.7599999999998,"body":"invested a lot of like resources"},{"speaker":"Andriy","startTime":1808.7599999999998,"endTime":1808.9199999999998,"body":" "},{"speaker":"Andriy","startTime":1808.9199999999998,"endTime":1810.84,"body":"there. We shared a lot of information"},{"speaker":"Andriy","startTime":1810.84,"endTime":1811.1599999999999,"body":" "},{"speaker":"Andriy","startTime":1811.1599999999999,"endTime":1812.9199999999998,"body":"examples. So just read it."},{"speaker":"Andriy","startTime":1812.9199999999998,"endTime":1812.9199999999998,"body":" "},{"speaker":"Andriy","startTime":1812.9199999999998,"endTime":1814.6,"body":"There's also a few videos"},{"speaker":"Andriy","startTime":1814.6,"endTime":1814.6799999999998,"body":" "},{"speaker":"Andriy","startTime":1814.6799999999998,"endTime":1815.4799999999998,"body":"you can watch."},{"speaker":"Andriy","startTime":1815.4799999999998,"endTime":1816.5199999999998,"body":" "},{"speaker":"Andriy","startTime":1816.5199999999998,"endTime":1818.36,"body":"But yeah, that resource is"},{"speaker":"Andriy","startTime":1818.36,"endTime":1818.5199999999998,"body":" "},{"speaker":"Andriy","startTime":1818.5199999999998,"endTime":1820.5199999999998,"body":"for you if you're interested to learn more"},{"speaker":"Andriy","startTime":1820.5199999999998,"endTime":1820.5199999999998,"body":" "},{"speaker":"Andriy","startTime":1820.5199999999998,"endTime":1822.36,"body":"about transactional emails and implement"},{"speaker":"Andriy","startTime":1822.36,"endTime":1822.36,"body":" "},{"speaker":"Andriy","startTime":1822.36,"endTime":1824.36,"body":"in your business. Yeah, another great"},{"speaker":"Vira","startTime":1824.36,"endTime":1826.12,"body":"resource for you is to, is"},{"speaker":"Vira","startTime":1826.12,"endTime":1826.12,"body":" "},{"speaker":"Vira","startTime":1826.12,"endTime":1826.9999999999998,"body":"to watch this like"},{"speaker":"Vira","startTime":1826.9999999999998,"endTime":1827.4799999999998,"body":" "},{"speaker":"Vira","startTime":1827.4799999999998,"endTime":1829.4699999999998,"body":"Transactional Email Essentials YouTube video"},{"speaker":"Vira","startTime":1829.4699999999998,"endTime":1829.62,"body":" "},{"speaker":"Vira","startTime":1829.62,"endTime":1831.5399999999997,"body":"video that we'll be also sharing."},{"speaker":"Vira","startTime":1831.5399999999997,"endTime":1831.5399999999997,"body":" "},{"speaker":"Vira","startTime":1831.5399999999997,"endTime":1833.5399999999997,"body":"So all of these links that we mentioned, we will"},{"speaker":"Vira","startTime":1833.5399999999997,"endTime":1833.5399999999997,"body":" "},{"speaker":"Vira","startTime":1833.5399999999997,"endTime":1835.06,"body":"share them in this"},{"speaker":"Vira","startTime":1835.06,"endTime":1835.62,"body":" "},{"speaker":"Vira","startTime":1835.62,"endTime":1837.4599999999998,"body":"podcast, in the description box to"},{"speaker":"Vira","startTime":1837.4599999999998,"endTime":1837.4599999999998,"body":" "},{"speaker":"Vira","startTime":1837.4599999999998,"endTime":1839.2999999999997,"body":"this podcast. So there you have it."},{"speaker":"Vira","startTime":1839.2999999999997,"endTime":1839.2999999999997,"body":" "},{"speaker":"Vira","startTime":1839.2999999999997,"endTime":1841.2199999999998,"body":"Transactional emails, you guys, if you have any"},{"speaker":"Vira","startTime":1841.2199999999998,"endTime":1841.2199999999998,"body":" "},{"speaker":"Vira","startTime":1841.2199999999998,"endTime":1843.2199999999998,"body":"questions about it, do reach out"},{"speaker":"Vira","startTime":1843.2199999999998,"endTime":1843.2199999999998,"body":" "},{"speaker":"Vira","startTime":1843.2199999999998,"endTime":1845.06,"body":"to us. Just like send us an email"},{"speaker":"Vira","startTime":1845.06,"endTime":1845.06,"body":" "},{"speaker":"Vira","startTime":1845.06,"endTime":1846.6599999999999,"body":"or send us a pigeon"},{"speaker":"Vira","startTime":1846.6599999999999,"endTime":1847.2999999999997,"body":" "},{"speaker":"Vira","startTime":1847.2999999999997,"endTime":1848.7399999999998,"body":"with a, with a mail."},{"speaker":"Andriy","startTime":1851.4599999999998,"endTime":1853.3799999999999,"body":"And send us that poem,"},{"speaker":"Andriy","startTime":1853.3799999999999,"endTime":1853.3799999999999,"body":" "},{"speaker":"Andriy","startTime":1853.3799999999999,"endTime":1855.1799999999998,"body":"short poem. Hero. Yes, the"},{"speaker":"Vira","startTime":1855.1799999999998,"endTime":1856.58,"body":"haiku. The haiku please."},{"speaker":"Vira","startTime":1856.58,"endTime":1857.62,"body":" "},{"speaker":"Vira","startTime":1857.62,"endTime":1859.1399999999999,"body":"We really appreciate your haiku."},{"speaker":"Vira","startTime":1859.1399999999999,"endTime":1859.9299999999998,"body":" "},{"speaker":"Vira","startTime":1859.9299999999998,"endTime":1861.85,"body":"Yes, thank you so much."},{"speaker":"Vira","startTime":1861.85,"endTime":1861.85,"body":" "},{"speaker":"Vira","startTime":1861.85,"endTime":1863.6499999999999,"body":"It was, it was fun and I"},{"speaker":"Vira","startTime":1863.6499999999999,"endTime":1863.6499999999999,"body":" "},{"speaker":"Vira","startTime":1863.6499999999999,"endTime":1864.33,"body":"learned a lot."},{"speaker":"Vira","startTime":1864.33,"endTime":1865.5299999999997,"body":" "},{"speaker":"Vira","startTime":1865.5299999999997,"endTime":1866.6499999999999,"body":"So thank you so much."},{"speaker":"Andriy","startTime":1868.0099999999998,"endTime":1870.0099999999998,"body":"Me too. You had something to say. I'm going"},{"speaker":"Vira","startTime":1870.0099999999998,"endTime":1871.7699999999998,"body":"to say it. Me too. Me too."},{"speaker":"Vira","startTime":1871.7699999999998,"endTime":1872.1699999999998,"body":" "},{"speaker":"Vira","startTime":1872.1699999999998,"endTime":1874.1299999999999,"body":"Great. Thank you guys."},{"speaker":"Vira","startTime":1874.1299999999999,"endTime":1874.1299999999999,"body":" "},{"speaker":"Vira","startTime":1874.1299999999999,"endTime":1875.4499999999998,"body":"We'll see you next month."},{"speaker":"Vira","startTime":1875.4499999999998,"endTime":1876.0099999999998,"body":" "},{"speaker":"Vira","startTime":1876.0099999999998,"endTime":1877.7299999999998,"body":"Bye. Thanks for"},{"speaker":"Vira","startTime":1877.7299999999998,"endTime":1877.7299999999998,"body":" "},{"speaker":"Vira","startTime":1877.7299999999998,"endTime":1879.7299999999998,"body":"listening to email. Einstein. Can"},{"speaker":"Vira","startTime":1879.7299999999998,"endTime":1879.7299999999998,"body":" "},{"speaker":"Vira","startTime":1879.7299999999998,"endTime":1881.4499999999998,"body":"you feel that your marketing"},{"speaker":"Vira","startTime":1881.4499999999998,"endTime":1881.4499999999998,"body":" "},{"speaker":"Vira","startTime":1881.4499999999998,"endTime":1883.2899999999997,"body":"brain just got a little bit bigger?"},{"speaker":"Vira","startTime":1883.2899999999997,"endTime":1883.37,"body":" "},{"speaker":"Vira","startTime":1883.37,"endTime":1885.36,"body":"We ask that you please use it wisely."},{"speaker":"Vira","startTime":1885.36,"endTime":1885.4299999999998,"body":" "},{"speaker":"Vira","startTime":1885.4299999999998,"endTime":1887.2699999999998,"body":"Lastly, you've got all the theory you need"},{"speaker":"Vira","startTime":1887.2699999999998,"endTime":1887.2699999999998,"body":" "},{"speaker":"Vira","startTime":1887.2699999999998,"endTime":1889.1899999999998,"body":"to get out there and start boosting"},{"speaker":"Vira","startTime":1889.1899999999998,"endTime":1889.1899999999998,"body":" "},{"speaker":"Vira","startTime":1889.1899999999998,"endTime":1890.7499999999998,"body":"your sales because great"},{"speaker":"Vira","startTime":1890.7499999999998,"endTime":1890.7499999999998,"body":" "},{"speaker":"Vira","startTime":1890.7499999999998,"endTime":1892.6299999999999,"body":"emails equals revenue"},{"speaker":"Vira","startTime":1892.6299999999999,"endTime":1892.6299999999999,"body":" "},{"speaker":"Vira","startTime":1892.6299999999999,"endTime":1895.6999999999998,"body":"squad."}]}