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This vs. That: Guessing the Winning Options in A/B Tests

Vira Sadlak & Andriy Boychuk Season 1 Episode 177

177 - Join our hosts, Vira and Andriy, as they play the A/B Test game guessing the winning options in our clients’ tests.

Watch the full episode here! 

You’ll Learn

  • Discount vs. No discount in the hero image 
  • One vs. two CTA buttons in opt-in forms
  • Short- vs. long-form campaigns
  • Dark vs. light mode for CTR
  • Lifestyle vs. product images in the hero image
  • An image of a model vs. the image of the brand’s CEO in an opt-in form
  • The secret tool we’re testing at Flowium for A/B testing

Resources Mentioned in This Episode

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