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7 Email Marketing Strategies for St. Patrick’s Day

• Vira Sadlak & Andriy Boychuk • Season 1 • Episode 186

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186 - Dive into the world of St. Patrick’s Day marketing with our expert insights on crafting unforgettable campaigns. Discover how to infuse luck, surprise, and sustainability into your promotions, alongside creative ways to incorporate the festive spirit into customer interactions.

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Vira:

Hello. Hello everyone. Welcome back to Email Einstein the podcast by Flowium. We are your host, Vira Sadlak.

Andriy:

And Andriy Boychuk.

Vira:

We've got to change this intro, Andriy. Every time it's like it's the same thing every time.

Andriy:

Why? What should I say?

Vira:

I don't know. We need to make it more festive? I guess. No?

Andriy:

What does festive mean? Like more?

Vira:

Like more fun. You know, more fun. More like party in the intro we'll talk about it. But anyways you guys, we're happy to have you back with us.

Andriy:

Co host and co host, the man, the MAN of email marketing industry, Klaviyo Expert. Would you like that kind of introduction?

Vira:

Love that for you Andriy. Love that for you. Cool. So maybe next time you'll hear us doing something different. Well anyways you guys, we're so happy to have you back with us in this studio. No, it's not a studio. I'm recording from my living room. But anyways, we have a fun, an office. Yeah. We have a fun little topic to discuss with you today. Andriy, do you know what we're going to be discussing today? Just like introduce the topic.

Andriy:

Sure, sure. But let's, let's catch up because I have a lot to share. I'm still like excited after yesterday's event. So we were hosting with Rainy City Agency, actually the local, your local brand. By the way, you should meet, meet the founder. I didn't know but fun fact about them that she's the first female started Shopify development agency in Europe and I believe she's still the one in the entire Europe. It's a cool. Yeah. But we did the photo shoot for three hours. We did the like 10 to 15 slots photo shoots for brands. So a lot of people came in around like, I don't know, like closer to 40 people showed up and then we had like happy hour and then we had private dinner which was amazing. And I, I met so many amazing people, like just cool people. And I expected that we will be talking more about business, but we were just discussing kind of everything which is.

Vira:

Life and stuff. Well, that's so exciting.

Andriy:

Do you like to attend like networking events?

Vira:

Absolutely. Yeah, I do. And actually In Vancouver, my husband and I, we organized a few events like this. But here in London I need to start from scratch. But there is honestly like so much is happening in this city like every day. Like few days ago I actually attended the event of my favorite all time favorite blogger and she was, she's actually the founder of like a really cool brand called Intelligent Change. You might have heard about them. They have this like five minute journal and productivity planner. It's actually their second business. The first one they exited like a few years ago very successfully. But this is their new business. They are huge actually. And I went to her workshop which was amazing. And I love living in the city where everything is happening. It's pretty much like living in New York, you know, I've never had this like experience of living in like one of the capitals of the world, which is like cool. Yeah, I understand the hype now.

Andriy:

Yeah, yeah, yeah. So I did the five minute journal once when Pat Flynn, when I was like big on was a Pat Flynn podcast and he introduced it to me and I did. It's a very cool practice routine. And we do something, I mean we took something to my family. Like right now almost every dinner with kids we asking like what is, what are your highlights from the day? And like kids are sharing like I mean my 4 year old, she's like, she's sometimes like shares like very. I mean for adults, like simple things. But I, I think it's powerful.

Vira:

Yeah, it's lovely. They actually do have like a five minute journal for kids as well and there's like conversation cards that you can use over the dinner so your girls might like it. Cool. But anyways, today's topic I'm kinda, I'm kinda excited about.

Andriy:

You're rushing to talk about business.

Vira:

Yeah, business first, Andriy.

Andriy:

This is how we make money.

Vira:

We just don't want to bore you guys with our exciting lives. You know.

Andriy:

I don't give like a word to say to Vira, but by the way, let us know if we are boring you as Vira said or not. Would you like to hear what's going on in our life in the business behind the scenes.

Vira:

Oh gosh, I can give you so many updates you guys just like let me know if you want to hear them. But today's topic was kind of inspired by you Andriy. Because honestly until I started researching this episode I didn't realize how big this holiday was. And today we will be talking about St. Patrick's Day. Yeah. So I was like shocked to realize that apparently in the States it's probably even bigger than in Ireland, the place where this. Where this holiday started.

Andriy:

We have a parade in New York. Entire part. Like you have like Macy's. I'm not as big as Macy's parade, but like they closing the street people on March of 17th. You go to New York City, to Manhattan, and everybody is green. Everybody like you Ireland or not everybody is green.

Vira:

No, actually what I learned that they just started celebrating this holiday like as a holiday in Ireland back in like 60s or 80s or something. But US was celebrating it as a. With a parade long time before that. Apparently in Ireland, it was like a big Catholic holiday because St. Patrick is like a symbol of Ireland or whatever. But yeah, they've never had this huge party. So that's like Americans who started this. And in fact.

Andriy:

Yeah, in America, I think it's more about drinking. Like, drinking. It's like for all adults. Because I heard bunch of stories like where a wife or husband say, hey, I'll be going out for St. Patrick. Don't wait for me. And like, it's like excuse to like to be wasted.

Vira:

And that's funny that you mentioned about the New York parade. I didn't realize that that New York parade is actually the biggest St. Patrick's Day parade in the freaking world. It's bigger than in Europe. It's bigger than in Ireland. It's bigger than in Chicago. And Chicago is like pretty like going all in on that parade as well. But apparently New York knows how to party. New York know how to party.

Andriy:

Do you know they paint the water in green?

Vira:

I think it was in Chicago. No.

Andriy:

Yeah, yeah, it is.

Vira:

And actually I have a fun fact about it. Okay, Andriy, let's turn it into the game. So, like, guess how many pounds of green dye they are using every year to turn Chicago river green. So answer A. 40 pounds, answer B. 10 pounds, answer C. 100 pounds.

Andriy:

It's tricky. Let's do 40.

Vira:

Yes. And you are right. They used to do like 100 pounds of green vegetable dye. And it's like completely disposable. And it's like a vegetable base. Right. So it's safe. But it still had like a very big impact on environment. So they cut it down to 40, which honestly, it still looks very impressive. Every time I see that river, it looks just like the river in the city where I grew up, to be honest. Bring so much.

Andriy:

I checked, people are spending in US 5.8 billion on St. Patrick Day. So it's five times smaller than St. Valentine's Day. Which is, I mean understandable. But still 5.8 billion. It's a lot. And today what we prepare, actually Vira prepared. I'm just following along 7, 7 ideas and email examples you can like campaigns you can run for St. Patrick's Day. So Vira, let's start.

Vira:

Yeah, let's start from like a very basic one and kind of obvious but believe me, you can turn this strategy fun. So a very popular strategy to do on St. Patrick Day is to run a sale. But listen, you don't have to do the good old boring discount code sale or whatever. You can be creative. For example, a lot of brands are doing some like random number. For example, like 17% off at a checkout. 17 because 17 is connected to March 17th, I guess. Yeah. So you can go with that theme or you can do something different. You can do like a surprise discount code because of this entire theme of luck and surprise and kind of this stuff and yeah, you can be very creative with that. There's actually one more campaign idea that I want to share with you. But Andriy, do you have any like memorable designs that you enjoyed like for.

Andriy:

Yeah, I don't, I don't have an example like to show but I remember those, you know, those opt in methods like where you have to scratch. So I know some brand again spacing out the name but they were using that like you need to kind of scratch to win. So basically which related to the. To the lock. Lock of St. Patrick days.

Vira:

Yeah, it's very well connects with the topic of the holiday. I really enjoyed this campaign. If you guys, if you are watching us on YouTube, you'll see it on your screens. If you're not watching us on YouTube, why are you not watching us on YouTube? But anyways, we're going to walk you through, we're going to walk you through this design. This design is actually from the brand called Two Blind Brothers. And the entire idea of this company is pretty cool. To be honest. I just learned about it a few days ago. But apparently they are big. Basically in this campaign you are shopping blind to basically like test your luck. So you have three options. $29, $59 and $199. And you are shopping blind. They are saying like shopping blind is like having a pot of gold to deliver to your doorstep. So you're spending certain amount of money with the brand but you don't know what you're getting. And this is like kind of a surprise. But actually I was like, at first I was like turned off by this idea.

Andriy:

What are they selling, I don't get it?

Vira:

They are actually selling this like the softest, I don't know, like the softest shirts in the world or whatever. But the concept of their brand is pretty cool. So they are actually, they are called the Two Blind Brothers. And all of their proceeds from the sales are going to foundation Finding Blindness to help cure the blindness. 100% of that like organization money are going to that foundation of like finding the blindness. But actually the idea is that you are buying something that you can't see. So they say we promise you'll get something you love. If you don't think it's perfect, you can return it, no questions asked. So basically this is like a fun way of like gamifying maybe like the non for profit donations. But basically you can pick whether you're getting $29 worth of products, 59 or 199. You don't know exactly what you're getting but if you don't like it, you can just return it. But I really like this idea. Yeah.

Andriy:

I do love it a lot. Not sure how to kind of tie for other brands. But I also love their mission. But also in addition, when you buy kind of not seeing what you're buying, it's like, you know, like almost that experience of blind person. Because even.

Vira:

Yeah, it's a good metaphor, right? Yeah, it's a very good metaphor. I love their branding. I love this St. Patrick's Day email. And actually what I didn't realize, Andriy and I just read about this email design that all of their email designs are obviously accessible. So blind people, they can read these emails through special software that reads emails out loud. Right. And also, even if you have problems with contrast, you can see a high contrast or whatever. You would be still able to read this email because it uses this high contrast colors. It has this green on dark black. So it's easier on ice if you have some sort of vision impairment. So yeah, I love their branding, love their idea. Yeah.

Andriy:

What is the next strategy, Vira?

Vira:

The next one is kind of obvious, but I love that go green or go home. So yeah, so very obvious and safe decision on St. Patrick days too. Go like all green. And I know Andriy, that you are a big advocate of having this emails very like visually.

Andriy:

But I misunderstood what you just said. Go green. Like I was thinking about like color green.

Vira:

Yes. And that's actually the color green. Yes. This strategy, we're going to be talking about the color green, but the next strategy.

Andriy:

Oh, not to say not sustainability green.

Vira:

Oh, okay. Thank you for spoiling strategy number three, Andriy.

Andriy:

Okay. Okay. Okay. So I missed. And there's.

Vira:

Yeah. In this strategy, I was specifically talking about color green because this is like the biggest symbol of this holiday. Right. And I know that you are a big advocate of emails communicate that like messaging through color. Like we talked about like Valentine's Day. Right.

Andriy:

Yeah. If you could argue with me about Valentine's Day in here, there's no argument. You have to put something green on.

Vira:

Yeah. It's kinda. It's kind of required at this point. Right? Yeah. So if you have green product, definitely feature it. This company, Pulp and Press, I think they selling like raw fresh juices or like juices shots. They actually took it the whole step further. First of all, their email is all green and looking nice. But also they are pretty much promoting their green cleanse program or like the green cleanse products in this email. So. Yeah, so you can get it with some sort of like a discount specifically for St. Patrick's Day, which I think is really cool.

Andriy:

Okay, then the. My spoiler. Spoil this. Let me cover the spoil strategies.

Vira:

Please do this.

Andriy:

Like go green, but not now we're talking not about the color, but we're talking about the mission of some kind of sustainability either it's packaging, it's. I don't know, like no return policy, stuff like that. More people I talking to, they don't realize that returning products affects environment. Because like.

Vira:

I never thought about it, Andriy.

Andriy:

Oh, it's a big issue.

Vira:

Explain that.

Andriy:

I mean listen, you have. So you receive a package, correct?

Vira:

Right.

Andriy:

They probably ship it via like plane, like truck. There was emission in the air and like returning you almost doubling that impact on the environment. And also you need to repackage it. It's a big thing. There are statistics on the Internet about that. But I do return products if I. If I don't need them. But I buying with cautious. But I know some people who like buy a lot of stuff and they like oh, because I can return it, you know. And they keep only one item. They let's say buy five pairs of jeans and just pick one.

Vira:

Yeah, well, because for you guys it's easier. Like my husband yesterday he literally ordered five pairs of shorts, but he kept them all. So he like purposefully ordered five pair of shorts. But my husband, he's shaped like spongebob. He's like rectangular, you know. So for him it's like super easy to buy shorts.

Andriy:

I'm glad he's not listening. I'm glad he's not listening.

Vira:

No, he's listening. But yeah, I mean for guys it's like easier to buy like stuff and he's very like low maintenance in fashion terms. But for me, very often it just doesn't fit. It doesn't look good. But I never thought about this like aspect as a sustainability aspect. This is like huge. I never thought about it.

Andriy:

Yeah, yeah. And I mean it's a strategy. Some brands are using green, like I'm not sure how it's related about for St. Patrick Day, but it's related kind of to the color like, or a play of words. Green.

Vira:

Yeah, yeah, totally.

Andriy:

Because honestly on St. Patrick is like, might be one of the, the least sustainable holiday because people drinking, using a lot of plastic, plastic cups, like drink beers, like whole Manhattan covered in those plastic hops.

Vira:

Yeah. So maybe that's the angle that you can talk about. But I really like this email by Bergson where they are promoting their like a self charging backpack, believe it or not. So it basically like a backpack with like a panel on the back that is charging. And yeah, they created this like entire email and they specifically featured their green product. Although they do have like multiple options. But yeah, if you have like green products, definitely feature them for St. Patrick's Day. Some brands are even taking it like a step further and they are launching specific products for St. Patrick's Day. I'm obsessed with this email by Chubby's. Every year for St. Patrick's Day they are launching this like cute Irish flag colors overalls for men or I guess they're gender neutral. But yeah, this is the product that you can exclusively buy around St Patrick's it sells out very fast and basically your only chance is to buy it around the holidays or you'll have to wait until the next year. So yeah, I think it's kind of cute and the design is funny as always.

Andriy:

Cool. You have another example from homage. Homage. How do you say it? Homage. And I'm just curious about their price. It's $20.16. Why is that? Do you know?

Vira:

Have no idea. Only I mean I don't know what their pricing strategy is. I assume they went down for the holidays. But yeah, they also are launching, I assume some holiday themed products around St. Patrick's Day. Yeah. Awesome. Okay, so another big thing is obviously incorporating other holiday elements. So it doesn't have to be like all green. You can go with the theme of gold because apparently gold is also like one of the symbols of that holiday. It's a pot of gold kind of theme. You can include this like lucky shamrocks in your designs. Some Companies are taking it like step further and they are even like rebranding, not rebranding but changing some elements on their website. The easiest thing that you can do is probably change your opt in forms for the holidays because they are like super easy to redesign. You can do some, you can maybe like change some opt ins for like really kind of pop ups where your customer can actually like win the discount code in a way or you can like gamify this entire experience of opting into the list.

Andriy:

Yeah, and Willio or you know those like if you're not familiar what Willio is, it's basically the roulette playing on the side of your screen and giving a chance for a person to win a discount. And honestly it was overused so much that it's not effective anymore. However, this holidays is exceptional. So you might try it only for let's say one week or only month, like few weeks before the holiday and test it out and make it relevant for St. Patrick's Day and your conversion might go up.

Vira:

Yeah and in general I like this topic of lucky day so you can say something like it's your lucky day on the opt in method. I really like this email by Siwana. I think, I don't know how to pronounce this brand to be honest but they did have this really cool email that basically where you could win different discount codes. It was saying feeling lucky, a secret offer awaits, what will you get? And you could click on CDA and it would reveal the deal. I'm not sure if that deal was the same for their entire list or maybe they somehow like randomized that process. But I bet this type of strategy would help you with improving your click through rates a lot because it adds that little bit of like spiciness, spiciness and like fun into your emails.

Andriy:

By the way, I just got, can you stay on that? I just got an idea how people can do it from technical perspective. So basically if you're listening and not watching, as Vira said, why you are not watching us. But if you're listening and driving a car. So please don't, don't watch, just listen. So it's email and there's three options. The gift box, the question mark and percentage sign. And at the bottom there's call to action, the button called reveal the deal. So if you want everybody who's clicking to go to three different options, what you can do, you recreate this email as split test A, B, C and in each version put different link to different offer. And this is kind of I mean just to split tests which offers, I mean where people took action. But it would be hard, you know, to compare because they don't know what you're like, what the discount.

Vira:

I mean you can still track the conversion, right? You can still see whether or not people like convert it and what converted better the percentage discount, like dollar discount or like a freebie. So yeah, it's actually a very interesting and very simple strategy to implement now when I think about it.

Andriy:

Yeah, anybody can do it. And actually, Vira, we should tell the team and probably try it for some of our clients.

Vira:

Yeah, that would require some work on clients end. Right. They'll need to set up different landing pages or somehow communicate the discount code to the customers. But I mean it's still a really cool idea and you can literally duplicate that same landing page and just adjust it slightly. And obviously another big strategy is going Irish. Anything Irish themed would work perfectly around this holidays. I really like this email. I think it was by Death Wish Coffee. Andriy, do you know about them? Have you tried it?

Andriy:

I never have not tried them, but I knew the director of marketing or the director of retention. I met him on the conference. Oh, I met him at the Klaviyo Boston with you. We were passing by and they just stopped him and say hello. It was a long time ago. It was 2000 maybe.

Vira:

I don't remember. It was yeah, years ago. But I mean they are doing an amazing job with their emails. And I really loved this email that they created for St. Patrick Day where they basically shared their best recipe for Irish coffee which is like honestly super simple. Just like mix coffee and whiskey and whatever and you're good to go. But I mean it was still very like nicely tied together. Right. So you would think like what coffee company could do for Irish holiday, but apparently you can, you can be creative with that.

Andriy:

Actually yesterday I was hanging out with three Irish from Irish Ireland. Ireland not living here, but they came from Ireland from a company called Dataship. We're about to partner up with them. But also fun fact, for this Christmas I got twice gift boxes from Ireland directly with all Irish products.

Vira:

Like they are doing an amazing job with marketing. I didn't realize that, but Ireland is not a big country. There are maybe like, I don't know, like 7 million people. I need to check that number. But it's not a big country. But like wherever you would go in the world you would see an Irish pub. I kid you not, we've been to Irish pub at the base camp freaking Everest. Can you imagine like literally at the Base camp of Everest. They have Irish pub. And they. I mean, their brand is, like, so strong. It's amazing. I've never been to Ireland. It's on my list. I'll probably go there for a weekend or something because it's like, so close. But, yeah, those guys are doing an amazing job with branding.

Andriy:

So I asked yesterday, I said, like, what is Irish cuisine? Like, if I want to go there to eat some food, like, what kind of, like, what should I expect? They responded like, it was so fun. I would not be able to repeat that. But I was like, what is Irish cuisine? What should I try? And they told me Saks. And I'm like, excuse me, what do you mean? And they like sex. And I'm like, what do you mean? She's like, don't go to Ireland for food because food is not good, but go to Ireland for sex. I'm like, what?

Vira:

That's pretty bald. Yeah. I mean, I feel like they're a national cuisine.

Andriy:

They are bold people. They are very straightforward. They don't mess around. They click right. But I like it.

Vira:

I like it. I like this kind of. I enjoy that very much. In Great Britain, that's, like, aspect of people being, like, direct in your face. I like, wow, that's fresh. I love that. And actually in Ireland, I would think it's going to be something like the national cuisine. It would be either Guinness or, I don't know, something made from potato, because that's pretty much 90% of their cuisine.

Andriy:

I'm not sure how people in Vancouver or Canada in general, but when you talk with people, there's. In here in the U.S. it's like, you need to keep the social distance and not because of COVID It's like, culturally there's like, yeah, yeah, like a bubble. But with Europeans, like, even in Ukraine, I didn't experience that. But like, in with UK people, Irish people, it's like when they are talking, they're going so close to your face.

Vira:

That you're like, there's like, no personal space in here. Andriy. Yeah, I've noticed too, actually.

Andriy:

And I'm like, I feel not com. I mean, I feel, like, weird because, like, I don't want to insult the person. And I'm from Ukraine and I'm like, I know that, like, cultural difference and it's probably in their culture and it's normal, but after 20 years of living here in US I forgot. Forgot that thing.

Vira:

Yeah, yeah, no, definitely, I've noticed that. And in Vancouver, that, like, personal space bubble is even bigger because you're living in the freaking mountains. You have like huge like spaces all to yourself. And Vancouver is only like, it's not even a million people. It's like 800,000 or something. It's not a big, it's not a big city. But in London there is no such thing as like private space. But I kind of get used to it. Today I had like the cutest story happen to me. I was going from like a supermarket because I do have to carry all of my grocery in hand because we don't have car anymore. That's a part of the beauty of living in city like London. But the random kid just like stopped and he was like, can I help you to carry that bag? I'm like, oh, that's so sweet of you. And he literally helped me carry the bags to my home. He didn't like ask for money or nothing. Maybe he was like, I'm going to help this old lady. Because he was like literally maybe like 17, I don't know. I was helping old ladies carrying stuff. But it was like so nice. And it would never happen in Vancouver because maybe they even have the urge to help you, but they have that appreciation for your personal space. They would never intrude, they would never get into your personal bubble. And I kind of enjoy that here. People are closer to each other, if that makes sense.

Andriy:

So yeah, it doesn't happen in New York and if somebody offers you to help, it's like, no, thank you. A little bit cautious about that. I'm not saying people, there's no good people here, but sometimes it's like, can be two sided. So okay, let's move on.

Vira:

I kind of thought about my risks, but I realized that maybe he would steal like 20 pounds worth of eggs and milk. I was like, I'm gonna give humanity a chance, so let's give it a try. Yeah. And the last strategy that we have for you guys is don't take this holiday too seriously. And what I mean by that, a lot of brands are doing an amazing job with like using humor and fun around these holidays to promote this product. I'm obsessed with this email by Harris Andriy. Have you heard of them?

Andriy:

Yeah, I did.

Vira:

Yeah. I mean they are huge. You must have heard about them.

Andriy:

But basically it's like their neighbor like next door has an office, but he shows up once every two months or so. So he got Harry's and like box of Harry's was like laying there for a month. Yes.

Vira:

For those of you guys who don't know what Harry's is. It's basically like this, almost like a subscription company for shaving products. Am I right? Is that the proper way to explain what they do? Yeah. So kind of like a dollar shave club, but more like upscale. I would think.

Andriy:

They're a direct competitor.

Vira:

Oh, yeah. I didn't realize that the model is very similar. They actually did this super fun email a few years ago or last year where they had this little image with the guy with a mustache drinking this dark Irish beer. And he has some beer left on his mustache. So basically they put this email, like 162,000 pins of Irish stout are lost every year in men's mustaches. Crazy, right? We thought so too. So get a good shave this St. Patrick's Day and don't end up like this guy. And they have this like image of very sad guy with like beer all over his face.

Andriy:

Yeah, it's so powerful.

Vira:

It just shows you that you don't necessarily have to sell anything like green or Irish related to be relevant on that holiday. Right?

Andriy:

Yeah. But I would say it sounds simple and like funny. But I bet they invested a lot of money and time to come up with that.

Vira:

Hundred percent. And they actually did have this entire video like designated for that. And video is hilarious. If you haven't seen it, you should. Yeah, it's very funny. Cool.

Andriy:

Yeah, I'll check it out. I love those brands. Who does like, cool videos for their brands? I did share the video about classic tees in the Slack channel with the team. I'm not sure if you saw it.

Vira:

I haven't seen it.

Andriy:

Also there's. Did you hear there's also a cool video about Popurin or some kind of.

Vira:

Oh Popuri. It's like the old one, right?

Andriy:

Yeah, the old one video.

Vira:

I love that video.

Andriy:

Yeah. But the Classic tea is like last month they come up with that video. So I'll share it after this. And we'll also include it under this in this podcast episode so you can check it out as well. What I'm talking about. Yeah. And not sure if it's Irish related, but also about like whisky and Irish style. When they were bisque, glint, Finnish, the whiskey, they were promoting like woman's power. And it's extremely powerful video as well. But also it's like really tied to Ireland.

Vira:

Yeah. Yeah. Well, I have another whiskey related campaign I wanted to share with you guys because I think it's like super smart, super clever and funny. So there is apparently this brand who does whiskey for hundreds of years. It's called Bushmills Irish whiskey. And they basically last St. Patrick Day, what they did, they had four sheep, like animals. Sheep walked into a New York bar and that sheep had the names of their names were like Johnny, Jack and Jim. And basically it was after Jameson, Jim Bim and Jack Daniels and Johnnie Walker, like the biggest whiskey brands. And this brand is very like local small whiskey brand, but apparently really good. And they basically walked with this, like four animals into New York bar. All of these animals had this like names around their. Around their necks. And the activity was filmed for like this huge video. And the idea here was to play off the idiom don't be a sheep, according to, like, their press release. So they basically created like a lot of hype with that little campaign with this three or four cute animals.

Andriy:

So they throw their competitors under the bus, in other words.

Vira:

Pretty much it's a very Irish thing to do, I'd say. So they were on brand at least. Yeah. But this sheep, they look. They look super cute. So I think that campaign worked well for them. Well, here you have it, you guys. All of the strategies you can use for St. Patrick Day. And if you have something excited that we haven't shared, but you have some exciting ideas, please do share them in our WhatsApp channel. We love a good conversation about email marketing.

Andriy:

And we also already schedule lineup great guests on our podcast episodes which will be released like February. So stay tuned.

Vira:

Yeah, I'm very excited for us. I'm very excited for you guys to listen to this guest. The few cool episodes are coming your way very, very soon. Thank you so much and we'll talk to you next week, take care.

Andriy:

Thank you, bye!

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