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Email Marketing for Nonprofits with charity: water

Vira Sadlak & Andriy Boychuk Season 1 Episode 189

189 - Tune in for this special episode where charity: water’s Retention Marketing Manager Anthony Aurrichio shares how he uses email marketing for the greater good.

Watch the full in-person episode here!

Interview Questions

  • What is charity: water about and what are your values?
  • What technology do you use to manage projects at charity: water?
  • How big is your retention team?
  • Is the concept of retention different for NGOs?
  • Are there marketing channels where you put more resources than others?
  • How do you leverage email marketing to reach potential donors?
  • How do you grow your email list?
  • Do you collect zero-party data?
  • What ESP do you use?
  • What email automations do you use?
  • Do you use a loyalty program?

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