Email Einstein Ingenious eCommerce Email Marketing by Flowium
Email Einstein Ingenious eCommerce Email Marketing by Flowium
Boost Black Friday Revenue with Smart Email Flow Preparation
9 - In this episode, Vira and Andriy break down what you need to do to get your email automations ready for the busiest shopping time of the year, Black Friday and Cyber Monday.
🚀 Is Your Email Marketing Ready for Black Friday/Cyber Monday? Find out with this quick checkup!
Drawing on years of hands-on experience and countless eCommerce brand stories, they guide you through strategic discount code management, campaign and flow consistency, and the smart use of universal content blocks to maximize efficiency. They also share tips on implementing high-converting flows such as back-in-stock and price drop automations, along with creative tactics to drive repeat purchases well into the Black Friday season.
Today. Today we're gonna yet again talk about Black Friday Cyber Monday preparation. Because for us in eCommerce industry, it's pretty much our Olympics. Andriy, say hi.
Andriy:Hi everybody. Hi Vira. Thank you for having me here today with you talking about all things Black Friday Cyber Monday. I feel like
Vira:that's all we've been talking about for the last two months and I know that's still going to be a talk for the next few months that this is the time right now. So you know what, I'm not
Andriy:sure if it was a mistake or some kind of fun campaign that some luggage brand in July targeted me with. Black Friday deal.
Vira:Oh, I mean a lot of brands are doing that. They're doing like Christmas in July. Black Friday in July. That's exactly. No, no, no.
Andriy:But no, it wasn't with Black Friday in July. It was just Black Friday.
Vira:Okay, maybe you were part of the experiment or something. They were testing their funnels before the holidays. Did you get it, Andriy? No, I didn't.
Andriy:But today is very special, special podcast episode. We have a very structured episode thanks to some of our listeners who emailed us and Vira prepared the presentation that she presented internally for our team to do the some recap and education education for our team. So you will see the how we do things inside, how we teach the team, how we share the knowledge. So you will see the scoop of Flowium inside. It's just like a teeny tiny
Vira:portion of what we do. But we decided to summarize all of them or majority of the flow work that you can do before Black Friday Cyber Monday and the things that are very important on the flows side of things or automations or whatever platform you're using. It's called different but we are talking about like this automated emails that you're sending to your to your customers. So we want to talk about like how to prepare them for Black Friday Cyber Monday and maybe to talk about some of the flows that you still have time to launch that will help you with your Black Friday Cyber Monday efforts. So let's do this. I kind of divided this presentation into like four Smaller parts. But I'd like to start from going over some, some fundamental things about the discount codes because the discount is like bread and butter of Black Friday Cyber Monday strategy for majority of the brands and you want to make sure that your campaigns and your flows work well together when it comes to discounting. The worst thing that can happen and it did happen to one of our clients, I don't know like four or five years ago when they did change something on the backend on the web of their website without letting us know. It wasn't during Black Friday Cyber Monday, it was some other holiday. But basically they allowed discount stacking. It wasn't Shopify. I think it was some kind of like either WooCommerce or something and we were testing this campaign and they didn't like notify us and they allowed the discount stacking. Thanks God we saw it and we were able to fix it. But can you imagine sending a huge campaign to your entire list without testing how your discount codes work together? So yeah, that was a big one. So yeah, let's just go over some checklist for the codes. Andriy, feel free to interrupt with all of your stories because I know you've been doing this even you've been doing this longer than me. So you probably have some good horror stories. But anyways, something that we would recommend to start from is review all flows that include the discount codes. Typically it's your welcome flows, abandonment card flows, win back flows. Depending on the strategy you might have them in different part of the customer journey but review them. Yeah. Andriy,
Andriy:do you recommend increasing those discounts? Let's say if you typically have 10% or 5% for abandoned cart or welcome flow for the holiday season, would you recommend to increase them?
Vira:Well our recommendation is to always have that consistent experience. Whatever you are offering in your campaigns or whatever is your promotion, make sure to match it between your campaigns and the flows. In the ideal world if you have the resources, something that we are doing for our clients, we are updating those high performing automations, especially those that deliver discount codes like we make this holiday theme, abandonment cart email, holiday themed win back email or holiday themed welcome automations just to make sure that the discount code is consistent. And we also like add some fun content to make it more holiday themed. So making sure that you're delivering the same content from different outlets is super super important. If you can even make it consistent with your social media and all of your other platforms that would be. That would be huge. Yeah,
Andriy:all team needs to be on the same page in Terms of what is your overall campaign for the brand.
Vira:Right. And I think it was like last year that we've done this for one of our clients. I mean we are doing it for a lot of our clients, but we just have the permission to share this one. You know how for the cards Abandonment card. It's typically your best performing email or one of the top performing sequences. I try to prioritize updating the abandoned cart. If we have resources, we literally redo our entire sequence to make it Black Friday Cyber Monday themed. Sometimes we add some kind of holiday gift guides because that's a popular thing to do. Sometimes we remind that this is a very limited time promotion. We have countdown timers and stuff like that. And we do see higher conversion on the Black Friday Cyber Monday rebranded campaigns or flows compared to the regular ones. And the good thing is if your strategy stays the same or similar and you have limited resources, you can even repurpose some of the resources from last year if you're like branding stayed the same. That's what we will be doing for some of our clients this year as well. So yeah, perfect. So
Andriy:the next one you should ask is yourself or if you work with the client, if the BFCM discounts are stackable with other offers on your website. What Vira just mentioned the accident happened with a client few years ago where the client didn't want it to be stackable, but they were stackable. However, as you were talking and I reading, reading this, actually it can be one of the offers. Maybe your discounts are typical, let's say 10% for abandonment card. And maybe instead of for Black Friday Cyber Monday, you offer not something crazy like 50, but you do another 10% but they are kind of stackable and you just kind of mention in your abandonment card and others like, hey, our discounts. You can combine our discounts or you can add up our discounts.
Vira:You're super careful with this though, right, Andriy? Because you imagine about all of those savers who are collecting discount codes like, like, you know, like for the grocery store we had this case actually. But that was a part of the strategy. Strategy where we deliver a gift card as a sign in kind of bonus. But then people were waiting to use their gift coupons or gift card until Black Friday Cyber Monday. So on top of like a huge discount, they were also receiving those. Like they were also getting the discount. But that was a part of the strategy. So in that
Andriy:case you should charge like 599,$599 for shipping.
Vira:Probably. Yeah, that's probably like the only way to make money. So yeah, you've got to be super, super careful with like discount stacking. And anyways, I don't think it's a standard setup for most of the e commerce platforms anyways. You have to like overwrite. I don't think Shopify allows the discount stacking. What can happen though? And I've experienced that myself. To be honest, I used that myself on one of the websites, websites like last year. Sometimes they do this sidewide discount where they just pretty much like auto, auto discount everything. But the discount codes in the flows are still kind of working. So that might be an issue.
Andriy:I personally as a consumer I have kind of problem. I do understand why they do this, but I don't know I have this kind of satisfaction or that rush when I entering the code and it's a correct code and I'm getting something versus this auto applied. So
Vira:yeah, I know it's frictionless. So some of my clients are doing this. So people, so people like can't, I don't know, use this code after Black Friday, Cyber Monday or something? I don't know, it's. It's just like for some people it's easier to do it this way. And especially when you're like selling an expensive product. I don't know, I kind of like it. It makes the process simpler, it makes the flow like more easier. It's like a one click purchase on Amazon. Like I don't mind that. I don't need to like enter everything and like enter the discount codes and everything. It's just like literally one click. So it's like similar to that. But anyways, since we started talking about the updates. Andriy, what do you think about like updating the flows in general? Do you think it's like worth the effort or should you focus your effort on more like urgent stuff like campaigns and things?
Andriy:I think it's worth your effort. Doesn't have to be 100 of flows you update this year again if you. For a year. For the long game you can do in chunks every year, remember? And every year you can like turn off your evergreen flows and turn on holiday flows and every year just continuously improving. So I, I would recommend to change the flows, the company and assets if possible. And it
Vira:doesn't even mean to like literally rewrite and redo the entire thing. I really, really love what our designers did last year. Shout out to Rafa, that was his idea last year for some of our clients. We just updated the universal blocks. Do you guys know what universal blocks Is Andriy, you know, because you've worked with them. But I'll just like quickly explain, explain how it works briefly. Yeah,
Andriy:a big fan of universal blocks. It's available in Klaviyo, also some other platforms where you insert part in the email when you drag and drop, let's say part of the email and you insert that block in multiple emails and you update it in one place and it automatically updates in all flows. So I, I mean I personally big fan of this and I don't see many brands use the universal blogs and I think they missing out because it's more efficient and cleaner way to update all of your flows.
Vira:Our designers so so excited when they first launched it. So so
Andriy:like stuff like header for with your logo like footer with all the. The links also needs to be univers. There's no reason for you to go to each email and update it, but you have one place where you can update it. Also stuff like promos or announcement or discounts block where you kind of, if you have it, you activate it and it's available everywhere. If you don't have it, you just, I don't know, like replace it with a simple line or white space and it will, will not be visible everywhere, right? No, it's huge, especially around
Vira:the holidays. And I remember the first time when they introduced this universal blocks were it like two years ago or like a year ago. It wasn't like too, too long but it, I mean the first time where they introduced that our designers were so, so happy because every time the client was reaching out to us saying something like oh by the way, we moved to a different office or we changed the registration of the business and now we need to update the information like the address in the email and you're like, yeah, I'm happy for you. But it's like 70 emails and he's like, can we do it by the end of the day? I'm like, no, not really. But now we can because of the universal blocks. And I really like that example of yours that you mentioned of like adding just like a white space or like a standard blog to some of your flows. And that's actually what we've done last year. So you guys, for those of you who are listening to us, we've added this little kind of like a size space, like a mini banner above the hero image where we use this real estate to feature some of our promotions. So whenever we have like a Labor Day or something, we just like universally updated and say like use Labor Day 10 for discount code. And it like automatically applies to all of the emails where we kind of have this banner. We did the same for Black Friday Cyber Monday, which was huge. Especially for those like non promotional emails we promoted it and this is literally like this is done once and it automatically updates all of the places that needs to be updated. That was huge. But you can use it for so much more than just your standard discount code notifications. This was something that we've done last year as well. Depending on the inventory. Our client was constantly changing this like upsell options. So for example, they had like spend$140 and get the free product and usually it was the product that they needed to get rid of or they had like a limited inventory that they needed to move fast. But when we were like sold out of that inventory, we would just like update the offer in the universal block in the footer and we were promoting like a different offer. I love it. And it's like it works so well. Especially for those brands who are very like inventory dependent. Like a lot of fashion brands that we work with, a lot of supplement brands, especially around the holidays. The last thing you want to do in this emails is like send the person to the product that is sold out or that is like non existent anymore. So that was huge for us. Yeah.
Andriy:Nice. Cool. Yeah, I like this idea and I, I didn't see it before, so this is very creative. Yeah. You
Vira:won't see it as a customer. Obviously you don't know. I don't understand but like I
Andriy:didn't even thought about that or presented somewhere on other YouTube channels or podcasts that people are talking about that I see.
Vira:Andriy, we're ahead of a game. So that's, that's why people are paying us. But seriously, that's why
Andriy:ChatGPT always recommend us. It's like I was at that D2C live conference and one guy telling to another guy say hey, his agency like my like Flowium is like popular. You just chat GPT it. And the guy put it chatgpt. I don't know what he put like something like Bass Clavier Agency or something. And I'm like, let us make it at least in, in the pan. And you were on the first spot. Yeah, like we actually getting. Yeah, we're getting a lot of leads from AI Tools. That's
Vira:huge. Yeah, we need to have like a separate conversation about it. This is so fascinating. Don't ask
Andriy:me how we did it. I have no clue. There's no like, except the like years in making Content like this. Yeah,
Vira:here, here's your recipe. Go. And but I wonder what's going to happen to all of the like SEO agencies and all of the people who are like writing blogs. Are they still like relev at all? Okay, let's not make.
Andriy:We do pay, I mean side note, but we still pay a lot of money to like to SEO agency who creates content for us.
Vira:Yeah, I wonder how it's gonna, how it's gonna change this entire like SEO game. But anyways, going back to that like universal content content blocks and stuff we covered with you, how you can use it for like promoting the products and discount codes. But sometimes you can also promote like your most recent. I don't know, you launched like a recent blog and you want to post the newest one so it's like not outdated or like social media or during the holidays. We used it last year for the gift guides. So we just replaced our blog with the gift guides and it was super, super successful. So yeah, be creative. By the
Andriy:way, going back to SEO and tying it with the gift guides. Our content that we produced last year about gift gu have a YouTube. YouTube videos. I'm not sure if we have podcasts but also we have it on our blog. Everything covering give guides and how to build them inside of emails or create PDFs so check them out on our blog. But you know to add to that in the universal block you can do give guides as you said. But also I was thinking if you have limited product like drop or product release, you can also mention that.
Vira:Yeah, I mean the sky is the limit and I love this little, this little trick. I think customer I.O. has something similar. I'm pretty sure they do have some kind of like a universal block thingy.
Andriy:Oh, a lot of platform has it. I just cannot name it out of top Like I believe like ActiveCampaign does have it. Salesforce marketing cloud has it. Yeah. So it's not like unique to
Vira:Klaviyo. So I'm sure you will be able to use it on other platforms as well. But yeah, last year that was huge for us and this year we will be like reusing this strategy again for sure for a lot of our clients. We also have like a little automation idea for you guys that is like super, super simple to implement especially for those brands who are either not doing discount codes. The brands, the brands that Andriy doesn't like, but just like brands that do the sidewide promise, you know, that would work huge for them. And that's something that we've done last year. So our recommendation for this type of brands who are not utilizing the discount codes at the checkout is to do something like a price drop flow. A few years ago and last year as well, we've done this automation for one of our clients. Not for Black Friday, Cyber Monday specifically, but we've seen like a big spike around the holidays that was like a very simple automation. And if you're using Klaviyo and Shopify, this is like an native thing to Klaviyo. You don't even need to get any like additional software or anything. The idea is very simple. So price drop flow, it's like think of it as if you would marry like a browse abandonment flow and a sales campaign. It's pretty much like it's being triggered by someone like viewing the item and then that item dropping in price. So that's the trigger for your automation. So just like think about it for example, on like Thursday or on Black Friday, like you, you've installed this flow, the flow is working and then on like Friday, all of your prices drops automatically. Just like imagine how many automated emails you will be able to send to all of the people who recently viewed the product. And the best part is that product block will be dynamic to the product that they viewed. So you will not be sending just like a one campaign to everyone. It will be kind of like a customized campaign.
Andriy:Yeah, I think that's the power. Because for browser badminton is something like hey, we saw you checking us out or we saw you checking this product. It's like a little bit creepy. But when you like hey, this product is currently on sale and it's only today and the price dropped from X to Y, it's more feel of like concierge service. Like hey, like you were check, you were checking this product and it was price X, but now it's price Y. That's why we contacting you, we providing you value. That's why the conversions for this flow is extremely high.
Vira:Yeah, conversions are usually like higher compared to even browse abandonment. Just because like literally person was viewing this product and now the person price is dropping on this exact product. And you can actually be a bit sneaky with this, with this trigger and the setup. I think in Klaviyo you can make something like when the price drops by at least 10 cents or something. So even when your product is like dropping 10 cents, you can trigger this flow. In that case, do turn off the pricing because it will look dumb if you announced that hey, your product dropped 10%. But what's what my client did like last year they realized that this like price drop thingy, it actually helps with like Google shopping. So whenever, whenever Google notices that the price dropped even by I don't know, 50 cents or whatever, your chances of being on top of that like Google search selection is much better because it kind of gives you like the combination of discounted products, full time, full price products, cheap products, expensive products and stuff like that. So I don't know if it still works this year. It was like last year thingy, but it did work well for us.
Andriy:I'm just curious, do you need to add that Google email to be part of your email and marketing campaign like to for them to receive that email? I
Vira:don't think it was connected with the email per se, it was connected with the website. So whenever the price was dropping on the website it somehow got pulled. So I don't know the mechanics behind it, but that's something that the client shared with me and apparently for them it worked really well. So yeah, this is our little recommendations for you guys. And yeah, it's very simple to install this thing. You like literally can choose the percentage or the dollar value and it will literally trigger your automation. So yeah, here you have it. A little trick and it literally takes I don't know, like 30 minutes to set up this entire thing and it will be your one of your biggest revenue generators during the holiday season. Okay, cool. So let's discuss the next one. This one has to be said before Black Friday. Yeah, so
Andriy:it's back in stock. User pop up that Klaviyo recently introduced or I mean this year introduced the first form or option on your website when you select a specific size or color and it's out of stock, you are able to enter your email to get notification when the product is back in stock. Since brands typically order products in big quantities and can be sold out, products can be sold out before Black Friday or Cyber Monday but they receive the product in time. Hopefully for Black Friday Cyber Monday season. It's good option to have this feature on your site so that your clients will be notified about the product they want to purchase. So it's like very high intent. Customers who like already raised their hand saying hey, we want this in this specific size or this specific color. Just let us know when it's available and we'll buy it. Talking about the
Vira:high intent, I've screenshotted this from one of my accounts. Like for this flow, on average we got the open rate like in the last 30 days of like over 70 over 62%. The click through rate for that flow is 24%. You guys, it's pretty crazy. I don't know how your accounts are doing but for my accounts for like a regular flow, 24 is pretty wild. So 1/4 pretty much of everyone who opened your email went to your website and I mean the conversion rate was 3% which is also like super decent considering we haven't provided any discount code, we haven't done any extra effort. We literally set this flow up. And by the way it consists of two parts this flow. You can do it through third party apps but very often your email platform will come with native functionality. Yeah. Do
Andriy:you know what they're selling? Like you don't need to name the brand but what do they sell in general?
Vira:The like the brand that I just covered.
Andriy:Yeah, yeah. It's like the
Vira:travel stuff, like the camping stuff. Ah okay.
Andriy:Because I just did the math and because it's 32000 for thousand delivered emails. So it's like$30 per recipient.
Vira:Okay Andriy, you're good. Yeah, I mean they are the average, I think price that they are paying is something like around$1,000 or something per item and more. So that's why it's so like high. But still, I mean even the follow up email we had like 4%, 4 and a half percent click through rate and then additional 0.6 conversion. So like in two emails we generated almost like 40 grand from this automation that we didn't even think we need at first place but that actually worked really well for us. And I what I love about this automation, if you're using Klaviyo and like Shopify, it's like a native automation, it consists of like this little subscription button. So this is like literally a code that you add to your Shopify theme. If it's a standard theme it's like super easy to add. If it's like a custom theme it might take some time but we've done it. It's not nothing too, too crazy. And then the flow. So this is like kind of like the 22 part thing but it does work really well and especially for the holidays I think it's no brainer. Yeah. And
Andriy:all those small things add up like all automations, email marketing, SMS marketing, if you especially if they automate made it and if they work in sequences or they work like, like all together they add up at the end of the day.
Vira:Yeah, yeah, for sure. Something that we are doing this year, we haven't done it last year for this client. But I wonder how it's going to work. We are adding one more little automation that delivers like a gift card to use during the holiday season. So basically after they purchased something, we give them the card that they can use in December. So they purchase something in like in November during the Black Friday Cyber Monday season. But then between December the second and 31st, they can come back and buy some more with like a third and certain threshold. So this is our attempt to bring those people back to spend more during the time when we don't necessarily have the sales anymore. But this is still a high buying period because of all of the very smart. This is what I learned from Gap, Andriy, back like early 2000s. That's what they were giving you the.
Andriy:Actually, actually I was about to bring it because on YouTube I was recorder either YouTube shorts or longer video about Gap that I went. And I notice that they always do. They give you coupon and I ask them like, can I apply to this purchase? Like no, no, no, you can, you can apply only to the purchases in this period. So we should use for. Wow. This is like, we should use it more for other brands.
Vira:I'm very excited about this one. Like I'm very excited and I think.
Andriy:Gift card is like adding a little bit more work. But imagine
Vira:gift card, it's a discount code, but we call it okay, gift card. It's like literally. It's literally a discount code and we say like you can see spend it. This is like$15 gift card. Because gift card sounds like celebratory. So sound like holiday themed or whatever. I agree, I agree. And yeah, and they have to spend like $100 plus to be able to, to claim it. So it's kind of like if they buy something and it's impossible to buy to spend $100 because our products for this brand is like $43. So they will have to buy anyway. There is, there
Andriy:is a mess coming, people. There is
Vira:a mess behind it. Andriy. We didn't just like come up with this number randomly, but this way we will try to push them towards like spending a little bit more. But also something I found out that one of the top spending days is actually Green Monday. Do you know what Green Monday is, Andriy? Okay, wild guess. I don't know why it's called green maybe. Oh yeah, no, I actually do know why it's green. It's because people are spending money Tuesday.
Andriy:I know Giving Tuesday, but Green Monday? Andriy,
Vira:you're like so 2024 now Giving Tuesday is like last year. Thing. Green Monday is the new thing. Basically, Green Monday is the Monday after Cyber Monday. And it's called Green Monday because this is one of the days in the year, believe it or not, where people spend the most money. So it's like it's green because dollars are green. I don't know, maybe, maybe it's. I Learned it at TikTok University. Okay, so it take it with a grain of salt. But. But actually people do tend to spend a lot of money on this day, even if you don't have any sales just because for a lot of brands it's almost like a cutout for the purchase to be delivered in time for Christmas because of all of the delays and everything. So this is like the week where people are doing their Christmas shopping. That's why we always try to hit people with something on this day. And like last year for my supplement client, we generated as much revenue on Cyber on Green Friday, sorry, Green Monday as on Cyber Monday. It's confusing. Okay. All of these names but you guys, it does, it does work. And this year we are combining our little automation that like 15 automation will have like a little flow delivering the discount code but also a campaign reminding to use the discount code for people who haven't used it. So I'm very optimistic about this year. Let me, I'll come back to you guys in December to report on how it works. This is first time I'm hearing about. This Green Monday again. Learned about it. No, for real, I learned it from Ezra Firestone. But I did screenshot the screenshot the training he had and he had like top 10 spending days in the year or something like that. And that day was there surprisingly. Like Amazon prime days are always there. And I think this year Amazon prime fall day will be somewhere in like 15 or 14th of October or something. Do you know when it's going to be Andriy or.
Andriy:No, no, I'm. I mean always see it in my app but honestly I never purchase anything from like Amazon Prime Day. It's not like I don't want to save money but I'm not just in the like, I don't have a habit just to buy stuff because it's on the discount.
Vira:Well, I do. So I'm looking, so I'm looking forward to October 14th or whatever. So. But we.
Andriy:Honey, I saved money for our family.
Vira:Pretty much girls mess. But actually we've started doing like the email campaigns for our clients as well for the clients who have nothing to do with Amazon and we're like something they don't even sell on Amazon. It's just because we like use that. Not even the branding but like a hint that it's an Amazon prime day. We don't use the Amazon word.
Andriy:Yeah, a lot of actually a lot of comp. And we have a extensive like very detailed blog post about a prime day. Email marketing campaigns and a lot of brands like playing like spinning this around it so saying hey, we're a small brand, like give money to us today versus Amazon kind of big evil or like hey, we are not on Amazon. That's why we can provide you 30 discount stuff like that. You know like they can kind of do their Amazon Amazon discount. Sorry, Amazon Prime Day without being even on Amazon. That's
Vira:a cool spin. I didn't think about it. Maybe it's still not, not too late today. It's like September 11th. So we still have a month and. Some brands who sell on
Andriy:Amazon, they, I believe you told me that they are switching their links not from their website to their Amazon listing to drive as much traffic.
Vira:Yeah, we've done that. We've done that. So basically sometimes you can just like replace your like even the checkout buttons on your website from like a Shopify checkout button to like buy on Amazon or you can add additional button. I love it for the customer. Don't love it for me as an email marketer because when you're driving traffic to like a third party platform, obviously you don't see the conversion. Right. So that's like I'm not a fan of this one but I mean good for the customers and the clients are happy. So you can do that as well around the holidays. Cool. And I know that we are almost at time so the last point that we wanted to cover today would be to fine tune your timing strategy before Black Friday Cyber Monday search. And you still have, depending on when you're listening to this podcast, you probably still have like a few weeks, months, maybe more than a month until Black Friday Cyber Monday. If you haven't done like time testing, now is the time. If you're using Klaviyo, they have the smart sending feature. If you use something else, they do have this feature as well because it's a no braining, no brainer feature. So definitely do use it to find out the optimal time for yourself.
Andriy:Yeah. But also in addition to this feature, smart sending, I would strongly recommend to revisit your flows abandoned card. Maybe to shorten the distance. Sorry, shorten the timing between emails. So instead of maybe like three days, five, seven. This make it like one day or half a day or two days, depends how aggressive you want to be. And if you abandoned car overall, revisit your abandonment card strategy. Maybe in the past you had like seven emails and for Black Friday Cyber Monday you can reduce it to two to three emails but with a shorter delays to for people to take quicker action.
Vira:Yeah, yeah, for sure. And if you're one of those like lucky people who have the advanced KDP and like marketing analytics in your email platforms. I don't have this, this type of clients yet. But if you do, I know that some ESPs are offering like better insights on understanding the the best cross sell date and like the next product that will be purchased with your product. So you can like adjust your strategy based on that as well. So yeah, now you have it pretty much. This is like a very quick big picture overview of the things that you can do until Black Friday Cyber Monday. But also internally we have a checklist that we developed for our team that is very, very granular on the things to do and not to do for Black Friday Cyber Monday. So if you're interested in getting it, just email me and I'll send it to you. But don't tell it to my other strategies because we've been working so long on putting this list together. No, I think they will, they won't mind. But yeah, just like email me and I'll send it to you in person. Cool. Yeah. This is amazing
Andriy:view of what you prepared. So it was extremely helpful and a lot of interesting insight and practical tip like actionable things we need to do. Well you guys, I hope you
Vira:will rock this Black Friday Cyber Monday. Let's get into the mode of preparation. This is our Olympics, people. Let's go.
Andriy:Thank you. See you next time. Bye. Thank you. Thank you. Bye.
Vira:Bye. Thanks for listening to email. Einstein, can you feel that your marketing brain just got a little bit bigger? We ask that you please use it wisely. You've got all the theory you need to get out there and start boosting your sales because great emails equals revenue squared.
