Email Einstein Ingenious eCommerce Email Marketing by Flowium
Email Einstein Ingenious eCommerce Email Marketing by Flowium
5 Strategies to Increase Your Average Order Value (AOV) with BFCM Emails
10 - Black Friday and Cyber Monday are near. This episode gives you clear strategies to increase Average Order Value during the biggest sales season.
🎁 Get 12 Strategies to Increase AOV - Free Checklist!
You’ll learn five proven tactics:
- Use tiered discount codes.
- Offer creative free gift thresholds.
- Add upsell and cross-sell ideas.
- Promote profitable payment & shipping methods.
- Provide early access for VIP.
Learn what works and what doesn’t from real eCommerce brands, so you can improve your BFCM campaigns.
🚀 Is Your Email Marketing Ready for Black Friday/Cyber Monday? Find out with this quick checkup!
Hey everyone. Welcome back to Email Einstein. We are recording this podcast in the unprecedented times of Amazon Web Services being down. So all of our tools that we are using. I'm sure tools that you guys are using are down. So we decided to use. Klaviyo
Andriy:is down. Klaviyo is down. Yeah, because you use AWS as well. I didn't realize that I
Vira:was only working today with customer IO and I didn't realize that Klaviyo was down as well. Oh my goodness.
Andriy:All our tools like Asana, Pipedrive, our CRM, even this Riverside is working right now. But sorry, it's not down. It's like partially working. Like Zapier. Zapier. I couldn't even. They don't even have a website now. If you go to Zapier, it's like error. That's it.
Vira:It's like on and off. A lot of services are on and off today. So we decided to use this time just to catch up, to talk to you guys, to update you on some exciting things that were happening in the world of E commerce. Andriy just came back from like a really cool event. Really cool Klaviyo event. Tell
Andriy:us about it. The last one actually was with you at the event. Remember 2019, a zillion years ago. Yes. Yeah, it was like, like, yeah. So that. So event was very cool for me. It felt like school reunion. A lot of people that I spoke with them over Internet for years but. But never met in person and I had a chance to meet in person also. Shout out to from tonal. He told us that he listening. Listening us from the first episode. I was sitting with Alyssa, the original OG of this podcast, the host and he even remembers Alyssa. He said hi to you. Do you know the Tonal brand?
Vira:No. It's
Andriy:a mirror with a workout mirror. So basically.
Vira:Oh yeah, I've seen them. I've seen them. I've never used it. It looks so fun.
Andriy:Yeah, it's. Yeah, looks very cool. But he was nice to stop by, say how. How impactful this podcast was for him and for his career. Some things from the show from the event as Clive is pushing heavily on AI stuff Now if you are smaller brand, if you don't have much resources to hire agency, they introduce a marketing agent. I believe it's called a marketing agent. So basically they can help you set up your emails, they can create your copy, design the emails. Of course, not as beautiful as agency or designer can do because they do just banners, you know, just like simple banner and text. So very, very minimalistic email. So very simple. But still, if you don't have much time, they introduce us also they introduce a klaviyo customer hub, which is cool thing and I'm very eager to try with our customers. I think from user experience it will improve the customer journey. What else? Yeah, and like, like other tools. Like we met, like there was a kind of a room, huge room with a lot of partners that we also met and spoke with. There's a company, very cool company, where they customize. Sorry, personalize with AI models. So basically our designers create a beautiful email. And let's say there's a guy, like, let's say I'm Ukrainian guy. But if, if you send it to somebody else, it might be Indian guy or Chinese guy or somebody else. So it's like they personalize based on your profile and kind of like to. To make more relevant to you. They don't change the product, but they change the personality. Sorry, not personality, the. The person. Yeah. So those are general updates from the event. It sounds
Vira:crazy. I don't remember the last event I went to where they would present something without the AI component. I feel like even the brands who don't have that component, they try to come up with that asap. But I mean, we are there. The revolution has started. No, that's all exciting and. Yeah. And today we actually will be. Go ahead, Andriy. One thing.
Andriy:Sorry. Yeah, sorry about that. Also another event we were attending, the Canadian Food association in Toronto. And you know what shocked me? Like the event was full of the brands we work with or our ideal clients. So all cpg, like in food and beverage industry, any brand, you know, they probably were there. But what was shocking to me and us because we had the booth. Many people don't know what email marketing is. And this was like, whoa. Really kidding. Yeah. So for some brands, we had to kind of explain them what it is, how does it work and why it's so beneficial for them. Just letting you know. So they're.
Vira:That's awesome. I went to another event in London as well with Liana, our partnership manager program. Our partnership program manager. And it was, it was fun and interesting because a Lot of brands were like yeah, email is dead. Email is like so 2000 but the focus is on AI, the focus is on WhatsApp and stuff like that. But when we ask them so like do you use it at all? And when we did like a quick audit of this, of their email marketing efforts, very often they have some like bare minimum automations. So it's not whether you use it or not, it's like how you use it and it's a perfect demand. It's like their
Andriy:email marketing is that probably, probably.
Vira:And I mean for a lot of brands it's not just like if use email marketing, it's like what can you combine it with? A big topic on this conference was the WhatsApp marketing. Because it's like a huge thing at least in Europe right now. I know in America the regulations are very different for WhatsApp but in Europe it's huge right now. So WhatsApp, SMS email, there was like a lot of talks about like how to connect all of these tools under one umbrella. So
Andriy:I'm big believer. So one quick story but it will be 100% relevant to each of you who's listening if you own a business. So when we opened Employium back in the days we had only two channels, how we were getting the clients and leads. It was upwork, freelancer, platform and as well as referrals so other clients refer us. But it was 75% upwork and 25% referral and I was so afraid to get the negative feedback or anything on upwork because I will lose a lead source. So that's why for me as a business owner, like from that first day when I opened Flowium, it was very important to diversify. Right now we have over 17 channels, how we getting leads? So for me, for you as a business owners, I would strongly recommend to diversify your channels as well. WhatsApp, email, SMS, RCS, like if you're not familiar with that, it's also a strong new channel. Like all channels you can get. Of course in some you will invest more, in other you will invest less. But it's extremely important to diversify. If AWS thing happened again or like meta shut down and for three days and you're not able to drive traffic, Come on, you're like, you will lose a lot of revenue but if you diversified enough you can just distribute the money finance to different channel and bump up lead source from there. Lead flow from there?
Vira:Yeah, totally, totally. And like I'm very excited about all of this like upcoming changes that are coming and I can't wait for my clients to use all of this like exciting updates Klaviyo is offering. So let's we'll update you guys on how it went. But in today's episode of our podcast, we want to talk about Black Friday Cyber Monday that is coming today. We're recording this podcast on October 20th, which means that we have approximately a month until Black Friday Cyber Monday. I know a lot of you will be starting sooner as you should because that's definitely a thing everyone in the industry starts weeks before bfcm if that's within your strategy. And today we want to talk about the ways that we use internally for our clients and you can use to to improve your average order value of your emails of your customers, especially around the bfcm.
Andriy:And we will be talking about so it's easier for you to follow. We'll be talking about five ways how to do it. Let's start
Vira:with the first one. This is kind of like a no brainer but when I started using it with my custom customers, with my clients, I've seen the biggest change. So a few years ago we started experimenting with offering the plain discount code versus the tiered offer. And it was the effort to improve the average order value for our clients. And over the years I see more and more brands are doing that. And basically the idea here, the more you spend, the more you save. So you have certain thresholds for your customers to purchase for them to be able to use one of your discount codes. Here we have a few really cool examples. This example from the brand Progressive Nutracare that I'm like looking right now, if you're on YouTube you can see it. If not, it's a very simple layout with a little countdown timer, little body tags block, but also two blocks with discount codes. And they idea here that we used instead of like giving completely different offer on Cyber Monday, what we did here, we pretty much extended our Black Friday offer into the Cyber Monday. And on Cyber Monday we created an additional offer. If say you're spending under$350, you can get the offer that you originally got for BF. For Black Friday if you would spend over$350, we would send you this next offer where you could save 30% off.$350 was super adventurous because the average order value for this guys is around$120. So we were like pushing limits a lot. But we noticed that it's around this holidays season people do tend to spend around$200 $200 plus. So I know 350 sounds crazy and sounds very, very ambitious, but it worked really well for us because not only were we able to push that average order value higher, but we were also able to basically like engage people, give them something different. We gave them kind of like a little pattern interrupt because that's not something that we always do for this client. So that promotion worked really, really well for us. Also,
Andriy:I would like to add I like the discount tiers and they 100% works and it will help to increase AOV. But also I strongly recommend to split test the discount. Co. Sorry, discount, like dollar amounts versus percentage. Because in this example that you have this distal farm. How do you pronounce this? Distal farms.
Vira:Thistle farms. Yeah, yeah. Anyway, so as you can
Andriy:see, they have like, oh, this is dollar. Okay, sorry. I was thinking this is a percentage. Because in percentage it didn't make sense. Like if it's off from$200, it's like $80. It's almost the same price. Okay, so, yeah, just. So now, now it makes sense. So just split test. Because in H and M example they are using discount as percentage and in the others they use dollar amount. See what your audience relate to and what converts better. And also you can translate that translates this into both saying, hey, 10% off, which aka like $20 off or something like that. So it's easier for a person to understand.
Vira:Right. And having discount code does not always make sense. I have this. I have this client who sells like diapers and they have like certain margin on all of their products. Like regardless of whether you purchase like a 50 pack or 100 pack, price per item does not necessarily change for them. So that's why this like percentage thing, it wouldn't necessarily work for them. So for this client, we're always going with like dollar off because they have like huge packages. And sometimes when you like give a percentage off on the package that has like 400 items in the package, it's like a huge, huge amount of money. And we can't necessarily afford it always. So always do your math. But. And it can actually be an interesting discount code. A B testing strategy as well, where you are testing discount versus dollar value because different audiences will perceive the discounting differently. Okay, the next strategy.
Andriy:Yeah, yeah, Strategy number number two, sir. It's a free gift threshold. And so basically you are offering people a free gift with a purchase, like with different thresholds. And that thr be should be a little bit higher than your average order value. So this is how you. In basic terms, this is how you Will increase your average order value because the perceived value of that gift is much higher. I know they use it a lot in Macy's. I mean, in the retail, not online. But if I go buying perfume, they always trying to like, oh, buy this. And there's like a bag, like some cream for face, stuff like that. I'm like, no, I just need this, like, simple perfume. Need all extra. And they're like, no, but for extra $10 or$15, you will get, like, bunch of those things. So for me, it doesn't work, but I'm. But
Vira:for me, it does. Andriy, I have a story to tell. No, no, for my wife. My wife, she's like,
Andriy:just. Just grab it. Like, we'll use it for something like, like what? I will donate it anyway. Like, what's the purpose for me to spend that extra $10.
Vira:True. And I have a little story time. So I have this supplement that my. That my trainer recommended me to. God. So it's just like a basic nutrient supplement. And I went to this beautiful website called Health. It sounds like health, but it's H E A L F Health. Really cool website. Be very careful with this website, though. It's super tricky. So I needed to purchase this thing. I don't remember how much it was. Maybe like£15, not a lot. But then they were like, hey, like, spend 10 more dollars and get like a freebie. I'm like, okay. So I got another one. The same thing. Just like, to. To get a free something. I don't even remember what was it. But they were like, but if you spend 20 more dollars, you can get this protein bar. So I purchased this thing that I didn't even know at the first place. This is the girl mess. And this is the finale. So this is what I got. This is the teeny, tiny pork bar with a subtle, subtle, smoky and sweet flavor. Did I like it? Not really, because I didn't even finish it. And this bar cost something like 280 on their website. And I spent extra, like 30 pounds to get that freaking bar. So, yes, that free gift thresholds, they do work. Maybe not for Andriyy, but they do work for me. And they will work for a lot of your customers as well. You can definitely do that through email. But if you want to have, like, an ultimate smooth experience, you can do it as a part of your checkout experience. So maybe you can use tools like rebuy. I think actually in the example that we are using in the health, I'm pretty sure it's rebuy. It looks Very rebuyish to me. Yeah. So basically you can introduce different upsells. So like the first year can be free delivery, then free gift. Then you can unlock a second gift and you can upsell, subscribe and save and everything within the same checkout experience.
Andriy:So but with Vera you gave very good example of how you should not do like Vera should receive that gift and be excited about and talk Hey, I bought this but this is the perceived value of that product is big. But she got something that like if she wants she can just spend 22 pounds and buy that bar. So I, I think this is example how you should not do. So I was buying product, I was buying shirts for from Bylt brand and they sent me a bag. It's like a bag for a beach. So it's like very good quality bag. I mean I return it. It's only me who returns the free gifts but I returned because like I. I didn't find a use for it. But. But still it was a very good. It's on. First of all it was on. On brand and second something that you can use in your daily life. And complementary was my purchase because I was buying shirts for a beach and they send me back for a beach. So which is cool. And the bag was cost on the their website 40 or$60. So the perceived value of that product is. Is big. Was it your first time
Vira:purchase or. No, no,
Andriy:no, no, not first time. And at the. And my total order was around $200. So basically for $200 I received something perceived value of $60 or market value $60. It's. It's a lot. It's like what 30%?
Vira:No, that's. That's cool. That's a really good example actually the athletic greens, have you ever ordered them? You know the. This like supplement that everyone is like talking about this like a green. Green powder. Basically athletic greens, they have an amazing like a first purchase experience where they give you like a container for your supplement. Also this like beautiful hat that says like a morning person. It doesn't even have like a brand athletic greens branding on it. It literally had. It literally says like morning person just. Just like this beautiful green hat that also costs something like 40ish dollars. And this is all the part of your like a first purchase you got this like beautiful package packed with all kinds of like exciting stuff little things for you to try and do an upsell. And now going back to that like health example I think I would be more inclined to repurchase something like this. Like this Bar if they send me say a sample, like I would be more excited to get it for sure. But that entire entire process of unlocking a new reward, it works for me every time. I'm a typical, I'm like a typical, typical millennial. And this reward, gamification works every freaking time. And
Andriy:also in this health. I don't know how to pronounce health. Example if you're watching this on YouTube. If not, if you're listen. So there's like three tiers. So first year is a free delivery, second tier free gift, and the third tier is free gift. So what's the difference between first free gift and second free gift? So either put maybe dollar signs or like, like it's like. Or come up with some different name or something like value of 50 plus or be more creative because it's like they got you. But I think because of that they might lose a lot of people. I'm a very low
Vira:hanging fruit. Works every time for me. So no, but it's like I love rebuy and all of this experiences that help you to do the upsells on the checkout. Also, one strategy that we kind of discussed on our previous podcast, but for those of you who didn't, who didn't listen to that episode, something that you can also do is the little automated bounce back sequence for your BFCM season. So basically it's like super simple. It's the post purchase offer that you are sending to your customers who purchased say between like December 16, November 16 and December 25, like during that holiday period. Just send them a little discount code gift card for them to come back and purchase something before the end of the year. Because we all know that this time after Black Friday and like closer to Christmas, it's going to be the slower ish time because people kind of are done with their holiday shopping. So this is like a really cool, this is a really cool strategy. It's kind of like a free gift, but this is the free gift that motivates them to come back and purchase more with you.
Andriy:Nice. Cool. Okay,
Vira:the next one. Andriy, do
Andriy:you want to present strategy numbers three? No, you do, but let's number it so it's easier for to, for people to follow actually. Thank you. There's one lady who sent me like very detailed email. I did not reply but she asked us to. So it's easier to follow like to number or to list things how we do.
Vira:Thank you so much. So strategy number three, upsell cross sell. This is such a basic strategy that everyone knows about. But from our experience not everyone is like utilizing this upsell cross sell strategy as a part of their both checkout experience and as a part of their post purchase emails or just like emails in general. Here is a good example from the brand called Peluva. I think this is some kind of like a golfing brand but I'm like turned between whether I like this example or not. I'm like curious to hear your opinion Andriy. So there is this beautiful email that promotes this like expensive sharp looking golf gloves. They are like super fancy. They do an excellent like featured product email. But then to upsell, to do like a little upsell they have this banner that says pair it with the Apollo golf shoes. And I googled like the pricing and it looks like the shoes are more expensive than the gloves. That's why I'm not, I'm not sold on the idea that this can be a good example of like upsell. Andriy, let me know if you think otherwise. But overall I love this idea of showing like what two products can be combined and usually these are the complementary products, right? In this case these are both of the products for like golfing sessions, the golf gloves and the golf shoes. The only thing that I'm not sold on is that these shoes are more expensive than the, than the gloves itself. You know what I mean?
Andriy:I, I hear you. I'm not big golfer so it's hard for me to comment but I'll give you example from my, my personal life. So the same brand bylt I bought it green shirts and they send me email like very green outlook guy in like in green outlook. So green shirts, green sneakers. I didn't purchase but I was honestly on the edge. So basically I bought shirts for maybe 40,$50 but the entire outlook was over $200 and I was on the edge to buy it. And why I didn't purchase, probably different reason but it's like I wasn't on the edge. So maybe if it's relevant if you are a golfer may, maybe it makes sense, you know and maybe you're like on the edge, you need new shoes or it's like, like if I don't know is there some features that kind of tie together shoes and valves? I don't know. So it may be I'm a more. Like an impulsive
Vira:upsell cross sell person. So if something is like high value but like low price in my mind it would be easier for me to like add it to my order. So that's like my psychology around it. But you can Always like test these things because you never know. Like it's always better to have some data to make the informed decision. Cool. Okay, so another cool email and it's like super, super simple. It's from the brand called Max and Luke. And I just like it because it's very simple, clever, very like warm. I'm going to read it to you guys out loud. It's super short, but I just like love the voice of that brand. Hi. I haven't been this proud since 1997 when I got my purple belt in karate. Plink is now on Osmolab certified, meaning hydration scientists officially confirmed what your taste buds already knew. It works and it's fun. Then they go go on with like the how to use the product and stuff like that. But I do like that they included this teeny tiny Pro tip at the end of the email. Pro tip order the Variety 108 pack to get the best price per tab, free shipping and free glass. My assumption would be that this is not the product with like an average order value because they do have smaller packs and I would, I would assume that people are usually going, especially if it's their first purchase, for something cheaper. But I do like that they included this like straightforward order, the Variety Pack to get the best price, free shipping and free glass. So that's, I think that's sweet and super simple to implement. Okay. Oh, and actually one cool thing that I haven't personally experienced with my clients, but I know that some clients are doing that. If you guys have done this or have experience with this, please comment under this video. But basically another thing you can make the AOV better is also by allowing your customer order editing and it's done through some sort of like a third party apps. It's not a native integration, it's not a native functionality in Klaviyo or Shopify or other platforms that you're using, but it can be like a cool addition to your tech tool and it basically will allow people to make changes to their order before it ships without having to directly contact the customer Service Strategy. Number 4
Andriy:and VAP Early Access. To be honest here, I don't understand this strategy. So if you can explain me. Honestly, I know the VIP early access in general strategy, but how will it help to increase aov?
Vira:Typically when we are doing the VIP early access strategies instead of literally giving them, and maybe I'm disclosing the secret recipe right now, but typically instead of giving them the same discount code they would get for Black Friday Cyber Monday because We know that these people tend to spend more. We try to give them the discount code with a certain threshold. So we say something like, here's your discount code for 25 off for Black Friday Cyber Monday. It will be 25% off sideways. Obviously we don't mention this in the email, but we give them the early access in exchange for them purchasing with a threshold, you know what I mean? Because we know that these people tend to spend more. So we kind of give them the reason to spend more. So that's basically how I think about like VIP early access when I think about bfcm.
Andriy:Okay, thank you.
Vira:Cool. Okay. One cool thing that I've noticed some brands are doing, Andriy. I'm not sure if you've seen it or not. It will improve your average order value by a little bit, but this is a cool little thing. I saw a lot of brands who are giving you that front of the line pass almost. So you can basically pay for. Will ship Your order within 24 hours if you add this. And it has a rush processing. I don't know how it differs.
Andriy:No, I never. This is first time I see it. I. You do see when I. To ensure the order to ensure the shipping and it's like typically two, three dollars, but never about rush processing. I
Vira:wonder how is it different from. You know, sometimes you can get like a quick delivery or like a 24 hours delivery or 48 hours delivery. I would assume that that would be the same thing.
Andriy:I think it's just additional revenue stream it's created.
Vira:Probably, probably. But I would probably pay for something like this. But I mean I'm not a judge here because I'm like paying for everything.
Andriy:You know what I learned. So I met with Arpit from our team. He lives in. He's from India. He lives in India. So he told me about E commerce in India and it's like blew my mind. So they have like, I don't know how it's called like fast E commerce or whatever. It's like 15 minutes delivery. Like 15 minutes deliver. Anything. It's not only like food or like you, you want lump, you need iPhone, you need like like case. Yeah, he said like sometimes he like doing some food preparation and he's missing like I don't know something like, like, I don't know, like cucumbers and he put it. And until he's like sitting to eat that dinner, they will deliver the cucumbers and they have.
Vira:Well, I do that as well. I do that too through Uber Eats. Because Uber Eats unlocked this like different categories. They now have groceries. They have Sephora on Uber Eats in uk, which is crazy to me. They have maybe.
Andriy:So they're moving Insta.
Vira:Instacart as well. Do you guys have Instacart in US Probably. You do. Instacart has, like, a bunch of these different categories, like H and M and stuff like that. But it's not a 15 minutes. It would be like, few hours. And Uber Eats, it's like, within an hour. But this is next level. Oh, and I actually purchased AirPods like this from Costco through Uber Eats. That's like the. Or Instacart, I don't remember. That's like, next level. I needed the AirPods and I knew that I'm gonna be purchasing them anyways, and I'm like, okay, I'm gonna do my grocery shopping and add the AirPods as well.
Andriy:Yeah, I don't know how. How I like, run Flowium. Like, I'm not big shopper at all. So I'm learning. I'm learning this transfer, like, trends and psychology, like, of shop shoppers online from. And like, from like, YouTube podcasts, courses, stuff like that. But I don't. But not from your own experience. No, no, no. Like, the most I buy Picture Perfect Shopper. It's like,
Vira:I'm your picture perfect shopper. If you have any questions about how people shop, come to me. Yeah. My husband does not necessarily love this about my job, but I'm like, it's a part of the research. You know, I'm doing the research.
Andriy:Even if they catch me on Instagram with some interesting ad, I'm like, oh, this is cool. So I'm sending a task to myself in asana, like, oh, I'll come back to it, like, next week or next day. And of course, next day, I don't need that item. So I'm like, this is how it saves me.
Vira:I know some people create, like, chat for themselves, like Telegram chat or WhatsApp chat, where they send all of the, like, a wish wish list into that Chat chat. Yeah. Sometimes you can share it with your, like, loved one or, like a husband or whatever. But I have a. That's how people are doing that. Oh, okay. So organized.
Andriy:But I don't know, lately, I don't know, I'm become so boring. Like, I have nothing on my spreadsheet. Actually, I have the Eames chair that you have in your house. Okay. So I have that. That thing. And I want sauna. So probably that this is my ent. Entire wish list. But they are like, Expensive things, right? Yeah, I have quite a few.
Vira:Surprise, surprise. But anyways, the last thing that we introduced a few years with one of my clients who sell like their average order value is around $3,000. So that's like an expensive, definitely like an expensive item. So when we saw that our average order value started going up and in general our conversion went up was when introduced the payment plans, that was huge for us. That was like a big, big change for the business. And that would be our recommendation to you guys if you plan to, if you are selling like more expensive items. But to be honest, I, I see the payment plans even with like the fashion brands these days, which is kind of crazy. But we would recommend introducing the payment plans because if you are selling expensive items or you're considering selling them, many people, they get discouraged the purchasing before the purchase because the price is too high for them to pay right away. So by making it smaller, more affordable, by splitting it into smaller, more affordable payments, you can definitely increase your average order value. So that's just like a last strategy number five that we had.
Andriy:This, this thing actually gets me a lot like when I want to buy something more expense like 5,000, $10,000. Like instead of putting on my credit card I would go with this option. Of course, if the interest is lower or no interest even we bought something in for my daughter's room, it was like around $2,000 and it's like we had money to pay but since it was zero interest, I just like for one year I'm like okay, let's do it.
Vira:Time value of money. Yeah, no for sure, for sure. I've never used it myself but I know that a big portion of our orders with that client that I mentioned do come through this payment methods. I think they do have Affirm and Klarna. So they have two payment methods. I don't remember what is like the difference between them. Yeah, but pretty much they have both on their website. I think they do offer like a different. Something like different. But they do have offer. They do have Clarina and Affirm. There is a really cool example from this mattress company called Helix. And basically they outlined the checkout process with the financing or with this affirm plan in three easy steps. And that's a perfect email to include in your pre purchase sequence. If you're selling an expensive. If you're selling expensive item and something we've started doing, instead of putting the price of the tent that we're selling like$3,000, we cross it off and we say something like Purchase it for as little as like 160 bucks per month or something like that. That's like the price the part of our designs now. And it's been working really, really well. And for every bfcm we make sure to make this, this email part of our strategy because typically this is the one that believe, believe it or not, gets the most revenue. So yeah, here you have it, you guys. Five.
Andriy:Yeah, five, five things. But one more thing to add. There's a web, sorry, not website. The company well known here in US called Rent a Center and the whole, I mean unfortunately they almost kind of taking advantage of people but I mean they are not lying. They are not lying but this is kind of marketing trick. So they basically dividing those payments into weeks because this is how people get paid. And let's say get a TV like, like 75 inch TV for $10 a week for I don't know, like five years or three years. And when you do the math you're like whoa, this is like five times more. But this is how, I mean this is how they sell their product like and you can buy anything there. By the way, you should check their website and how they promote because they're doing this for years and they rarely successful how to promote this kind of Klarna thing as well. And I would recommend if you use a strategy to add it to abandonment card as one of the emails and if possible to do some math to kind of if they abandoned the card with $3,000, divide it into whatever number of payments and show the amount in number of months. And the bonus strategy I would say is bundling. Like all good bundling. But I just want to mention that I love this. I love hot sauces and this is a fancy one, a trough. And I don't buy them regularly, but always for Black Friday Cyber Monday they always get me because they do bundling. And instead of paying me for$20 or whatever for per bottle, I spend over a hundred dollars on their bundle. Yes, I'm getting cheaper per bottle, but my average order value is much, much higher than one time purchase on one bottle. Totally. And
Vira:it's also a good strategy if you have some like slow inventory that you're trying to move. You know, you're just like adding that slow inventory. Bundle it up with your best sellers and the proceeds. I'm not gonna, I'm not gonna be rebuying it. It's not even that good, you guys. You said
Andriy:it's pork.
Vira:Yeah, yeah, it's a pork bar. I, I got curious what it it's. It's not sweet. It's like savory. But I'm just curious, like if you're
Andriy:vegetarian and you getting gift of pork. Bar,
Vira:you could, you could pick a different one. They, they did have some options. They did have some like regular protein bars and everything. I just decided.
Andriy:I thought they just send you pork bark. That's it.
Vira:Yeah, no, they did have some options, but this one was the top of their list, so I picked this one. Okay, you guys, here you have the five strategies. You still have more than enough time to implement them and to make them a part of your BFCM strategy. And let's catch up closer to the bfcm because we will have something like fun and actionable for you as always. But I want to. I
Andriy:would be extremely curious to talk about that day where people spend even more money. Let's not name the day, but I. Which part you didn't hear? I'm in this industry for like close to 10 years or. Yeah, closer to 10 years. But this is the first time I heard about that day and where people spend a lot of money. So we'll probably cover on the next episode this special day where you can get even more money than on Black Friday. Cyber Monday.
Vira:Let's do this. See you guys in a month. Thank you so much. Bye bye.
