On today’s episode, we are talking with Elisabeth Pickle, the charming and charismatic brain behind The Mindful Counsel. A unique firm that is doing everything right. From non-traditional branding, the use of TikTok for marketing and the creation of a self help set of forms that is the basis of a really interesting business.
The Successful Business and Practice of Law - Elisabeth Pickle - How I Built the MindfulCounsel
HOST: Greg Garman
Topics:
● Elisabeth’s law journey
● The tough estate planning lesson that put things into focus
● The importance of intention in the estate planning process
● Taking that first step and taking away the fear-based mindset
● How Elisabeth gives value to her clients
● Her surprising foray into TikTok
● Where Elisabeth’s referrals are coming from
● How mindfulness works business and her personal life
● The MindfulCounsel business model
Resources/Links:
The MindfulCounselTM: official website
The Mindful Mama Legal Forms: Link
LawClerk: official website
Quotes:
“I think the first step is removing the fear-based mindset.” - Elisabeth Pickle
“It did take a lot of time and effort–and I put a lot into it–to make sure that everybody can use it, find it useful, and that it’ll work when they need it to work.” - Elisabeth Pickle
“It’s really interesting to notice where the referrals are coming from and they’re really coming from other lawyers. They’re like, ‘You’re that attorney on TikTok. You’re the attorney on Instagram.” - Elisabeth Pickle
“The nature of TikTok is just so viral. It captured so many views. It is really an exceptional way of marketing.” - Elisabeth Pickle