SIMPLE brand With Matt Lyles
Do you ever wonder why the top brands are winning? It’s because they provide customers with the one thing that most brands aren’t - simplicity. How can you learn from them and create the same experiences on a smaller budget? The SIMPLE brand podcast will help.Join Matt Lyles, and his guests, as they share tactics, tips and strategies to help your business brand out from the crowd. You’ll learn how to create simple experiences for your customers and your team members through marketing, branding, content, social media, customer experience, leadership, organizational culture, productivity and so much more! Your customers live in a complicated world. Let’s make it SIMPLE. Guests include: Andrew Davis, David Burkus, Dee Ann Turner, Grant Baldwin, Heather Heuman, Melanie Deziel, Ray Edwards, Roger Dooley, Stacey Hanke and many others.
SIMPLE brand With Matt Lyles
Erik Huberman - The Three Principles of Marketing to Help Your Brand Soar
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Matt Lyles
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Episode 107
In this week’s episode of the SIMPLE brand podcast, I talk with Erik Huberman, author of The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar.
Erik’s the Founder and CEO of HawkeMedia, the fastest-growing marketing consultancy in the United States that’s helped develop marketing strategies for more than 4,000 businesses. Erik and I discuss the Hawke Method principles along with how any brand can apply them, no matter their budget.
Some of the topics we discuss include:
- The first thing brands need to consider if they want to grow
- How to understand your customer’s purchase cycle and consideration period
- Erik’s 3 principles of marketing simultaneously needed to acquire and retain customers
- The right tactics to take to grow awareness
- Don’t confuse your target audience and your brand persona - they can be different
- How to balance nurturing tactics alongside awareness tactics
- The need for using content as a way to nurture and create trust
- Why 3rd party validation is an ideal way to build trust
- Over time, what you deliver consistently becomes your brand - good or bad
- How marketers can use AI in the right way to help cut through all the noise
RESOURCES FROM THIS EPISODE:
- Erik’s site - Hawke Media
- Erik’s book - The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar