SIMPLE brand With Matt Lyles

Do you ever wonder why the top brands are winning? It’s because they provide customers with the one thing that most brands aren’t - simplicity. How can you learn from them and create the same experiences on a smaller budget? The SIMPLE brand podcast will help.Join Matt Lyles, and his guests, as they share tactics, tips and strategies to help your business brand out from the crowd. You’ll learn how to create simple experiences for your customers and your team members through marketing, branding, content, social media, customer experience, leadership, organizational culture, productivity and so much more! Your customers live in a complicated world. Let’s make it SIMPLE. Guests include: Andrew Davis, David Burkus, Dee Ann Turner, Grant Baldwin, Heather Heuman, Melanie Deziel, Ray Edwards, Roger Dooley, Stacey Hanke and many others.

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SIMPLE brand With Matt Lyles

Allen Adamson - Seeing the How

July 26, 2023 • Matt Lyles • Episode 117

In this week’s episode of the SIMPLE brand podcast, I talk with Allen Adamson.

Allen’s the co-founder and managing partner of Metaforce, a consultancy that takes a disruptive, multidisciplinary approach to help brands grow. He's also an adjunct professor at the Berkeley Center for Entrepreneurship at NYU Stern School of Business.

And Allen’s the author of a number of bestselling brand strategy books including his latest - Seeing the How: Transforming What People Do, Not Buy, to Gain Market Advantage.

Allen and I walk through his eight different lenses to help you understand the best ways to innovate your experience based on your brand, your industry, and most importantly your customer.

Here’s what we discuss:

Before you make a brand promise, make sure your brand has the ability to deliver on it
How brands differentiate themselves has evolved over the past few decades
What it means for brands to make people’s lives better through experience innovation
The best brands find ways to cut steps out of the normal customer experience
Marketers are here to figure out how to solve problems in their customers’ lives
Allen’s eight lenses for marketers to use to craft and deliver their customer experience
Customers don’t share about an experience unless it’s phenomenally good or phenomenally bad
The best brands focus in and drill down instead of trying to broaden their reach
The most important word in a marketer’s vocabulary is “WHY?”
How marketers can enlist other functional areas to focus on customer experience

RESOURCES FROM THIS EPISODE: